AT A GLANCE
RVO Health is seeking a Marketing Operations Manager to contribute to our mission of promoting health and wellbeing for all. In this role, you will be responsible for executing all lifecycle marketing email/SMS efforts and being a SME across the email/push/SMS channels. You will work on both the Optum Perks and the Prevention businesses within RVO Health (Real Appeal, Wellos, Quit for Life, etc).
As the Marketing Operations Manager for the lifecycle team, you will play a key role in optimizing our marketing operations. Your expertise will guide the execution of email campaigns, in-app messaging, and SMS. You'll be responsible for implementing measurable lifecycle marketing campaigns aligned with our core key performance indicators (KPIs) and owning email/SMS reporting. Your primary focus will be on optimizing our communications and experiences to ensure they are flawless, consumer-centric, measurable, and impactful. Additionally, you will continuously measure and optimize these initiatives for ongoing success.
You will work closely with cross-functional teams to develop and execute email and SMS messages, customer journeys, automation, testing plans, and identifying technical and data requirements for implementation. Collaboration with marketing and technology teams will be crucial in identifying areas for improvement and maximizing business impact.
This is an exciting opportunity to join a fast-paced start-up environment and take on a new and dynamic role.
What You’ll Do
- As the ESP subject matter expert (SME), you will scope, architect, and guide the automation and integration of email, mobile push, and SMS campaigns throughout the customer journey for all businesses, ensuring accurate data flow accuracy
- Coordinate and complete the migration of all programs to SFMC to Iterable (2024-2025)
- Manage marketing technology and automation, analyzing behavior, conversion data, customer journeys, funnel analysis, and multi-channel attribution to drive strategic conversations and enable digital initiative strategies.
- Create and manage preference centers and optimal experience for consumers
- Conduct regular and thorough quality assurance (QA) testing of customer journeys within the ESP to ensure seamless execution and compliance with defined business requirements
- Work cross-functionally to become the SME for customer data
- Develop, scale, and execute data-driven retention marketing campaigns and strategies
- Within Iterable – utilize and set up data extensions, scheduling automated emails and SMS, publication lists, setup journeys, decision splits and A/B tests, UTMs, code emails, adjust HTML with tables, padding, bullets + be SME/owner of data within the ESP
- Drive department goals through discovery, implementation, and improved tech stack capability utilization
- Analyze results of marketing campaigns using applicable metrics and develop/manage plans to optimize future performance
- Architecture and integration skillset and experience required as we launch and enhance capabilities in a fast-paced environment
Above all else you’ll be the owner of your work and the projects that you’re responsible for.
What We’re Looking For
- BS/BA degree in Marketing, or relevant experience.
- Ideal candidate is ambitious, scrappy, proactive, curious, self-starter, organized, can lead and drive their own projects
- Knowledge of standard methodologies for core digital channels including website, email, SMS/MMS, mobile, social media, SEO, SEM, display, and native advertising.
- Within Iterable or comparable ESP - preferred experience with Ampscrip/Handlebar, coding emails/HTML, lists and/or data extensions, scheduling, automation, file imports, journey validation, SMS, Push, CSS, mobile view, UTM tracking. At least 3 years of hands-on experience working within a customer engagement platform and 1 year of experience coding HTML emails
- SQL experience preferred
- Experience with digital tracking to prove the effectiveness of marketing campaigns. Proficient in Google Analytics, Adobe Analytics, and/or other analytics practices - Tableau, Databricks, and/or Looker or similar technology stack experience a plus.
- 3+ years in marketing communication, business operations, marketing/sales operations, or a similar role.
Pursuant to various state Fair Pay Acts, below is a summary of compensation elements for this role at the company. The following benefits are provided by RVO Health, subject to eligibility requirements.
- Starting Salary: $100,000.00 - $120,000.00
*Note actual salary is based on geographic location, qualifications and experience - Access to a Free Udemy for Business subscription—thousands of hours of learning content on hundreds of different subjects at your fingertips
- Health Insurance Coverage (medical, dental, and vision)
- Life Insurance
- Short and Long-Term Disability Insurance
- Flexible Spending Accounts
- Paid Time Off
- Holiday Pay
- 401(k) with match
- Employee Assistance Program
- Paid Parental Bonding Benefit Program
- Pharmacy Benefits
- Income Protection Plans
- Pet Services Plans
- Mental Health Support
- Wellness Coaching
- HSA- Health Savings Account
- Commuter Benefits
- Gym & Fitness Center Discount Program
Who We Are:
Founded in 2022, RVO Health is a new healthcare platform of digital media brands, services and technologies focused on building relationships with people throughout their health & wellness journey. We meet people where they are in their personal health journeys and connect them with both the information and the care they need. RVO Health was created by joining teams from both Red Ventures and UnitedHealth Group’s Optum Health. Together we’re focused on delivering on our vision of a stronger and healthier world.
RVO Health is comprised of Healthline Media (Healthline, Medical News Today, Psych Central, Greatist and Bezzy), Healthgrades, FindCare and PlateJoy; Optum Perks, Optum Store and the virtual coaching platforms Real Appeal, Wellness Coaching, and QuitForLife.
We offer competitive salaries and a comprehensive benefits program for full-time employees, including medical, dental and vision coverage, paid time off, life insurance, disability coverage, employee assistance program, 401(k) plan and a paid parental leave program.
RVO Health is an equal opportunity employer that does not discriminate against any employee or applicant because of race, creed, color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or any other basis protected by law. Employment at RVO Health is based solely on a person's merit and qualifications.
We are committed to providing equal employment opportunities to qualified individuals with disabilities. This includes providing reasonable accommodation where appropriate. Should you require a reasonable accommodation to apply or participate in the job application or interview process, please contact [email protected].
We do not provide visa sponsorship for this role at this time.
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RVO Health Privacy Policy: https://rvohealth.com/legal/privacy
Top Skills
What We Do
At RVO Health, our mission is to give people a better way to health & wellbeing. We own and operate the largest health & wellbeing platform in the US, helping nearly 100 million people a month seek information, find a doctor, save money, and take action around their health & wellbeing. Our portfolio of industry-leading websites, products and services touches every part of the health and wellness journey.
The Healthline Group portfolio (Healthline, Medical News Today, Psych Central, Greatist, and Bezzy) and the Healthgrades brand comprise the largest health information audience in the US. The Healthline Group connects millions of people daily to medically-backed information about thousands of health-related questions, products, and chronic conditions. Through Healthgrades, the largest marketplace for finding healthcare, we help half of Americans find and evaluate a doctor each year.
Through Optum Store, we sell thousands of FSA/HSA-eligible health and wellness products direct-to-consumer and connect health seekers to mental health, condition-based virtual care, and an online pharmacy. Through Optum Perks, we help millions of people save money through our prescription savings program. Millions of health seekers also use RVO Health’s virtual coaching programs each year to lose weight, stop smoking, and find better wellbeing.
Our portfolio includes education and advice, condition-based communities, access to healthcare, an ecommerce store of health products and services, prescription discounts and delivery, and more. We are making health easier to navigate, more accessible, and more affordable for everyone. Furthermore, all of our content, products, and services are medically-backed, so people can trust that they are getting accurate support for their health.
RVO Health is backed by Red Ventures and Optum, part of UnitedHealth Group. Select brands previously operated by Red Ventures and Optum are now independently operated by RVO Health.
