Marketing Operations Manager, Growth & Analytics

Posted 2 Days Ago
San Francisco, CA
Senior level
Big Data • HR Tech • Mobile • Software • Database
We Actively Connect People to Their Next Great Opportunity.
The Role
The Marketing Operations Manager will manage digital marketing campaigns and analyze performance metrics across various platforms. Responsibilities include driving traffic acquisition, implementing measurement systems, transforming data insights into narratives, and owning marketing projects.
Summary Generated by Built In

We offer a hybrid work environment. Most US-based positions can also be performed remotely (any exceptions will be noted in the Minimum Qualifications below.)

Our Mission: 

To actively connect people to their next great opportunity. 

Who We Are: 

ZipRecruiter is a leading online employment marketplace. Powered by AI-driven smart matching technology, the company actively connects millions of all-sized businesses and job seekers through innovative mobile, web, and email services, as well as through partnerships with the best job boards on the web. ZipRecruiter has the #1 rated job search app on iOS & Android.

Summary:

The Sr. Analyst, Marketing Operations will take full strategic, operational, and budget ownership of one or more of our channels. The goal is to grow and optimize these channels utilizing data driven decisions. As the newest voice for these marketing channels, you’ll be owning strategic initiatives and partnerships. This role involves expertly analyzing data, projecting outcomes, justifying decisions, and presenting performance metrics to executive teams.


Key Focuses:

  • Driving traffic acquisition and managing digital marketing campaigns across various publisher platforms similar to SEM, Facebook, and display/RTB, with a focus on job advertising.
  • Implementing robust measurement and attribution systems to track and optimize performance against key performance indicators.
  • Analyzing raw data to extract actionable insights, leveraging advanced SQL skills for in-depth analysis.
  • Transforming analytical findings into compelling executive narratives and reports.
  • Advising on the application and development of digital marketing technologies, including cookies and click tracking.
  • Taking full ownership of marketing projects, striving to become the go-to expert in supported marketing channels.


Minimum Qualifications:

  • 7+ years experience in relevant media buying/ad-tech/publisher network management
  • 4+ years of experience creating queries and analysis with data tools like MySQL, Postgres, Databricks, etc.
  • Deep knowledge of data structures and attribution models


Preferred Qualifications:

  • 6+ years of experience creating queries and analysis with data tools like MySQL, Postgres, Databricks, etc.
  • BS/MS in Mathematics, Computer Science, Economics, related technical field or equivalent practical experience
  • Ability to be self sufficient in analytical endeavors 


As part of our team you’ll enjoy:

  • Competitive salary
  • Exceptional benefits package
  • Flexible Vacation & Paid Time Off
  • Employer-matched 401(k) plan 


#LI-Remote


The US base salary range for this full-time position is $107,500-$142,500. Our salary ranges are determined by role, level, and location, and the range displayed on each job posting reflects the minimum and maximum target for new hire salaries for the position across all US locations. Within the range, individual pay is determined by work location, role-related knowledge and skills, depth of experience, relevant education or training, and additional role-related considerations.

Depending on the position offered, equity, bonuses, commission, or other forms of compensation may also be provided as part of a total compensation package, in addition to a full range of medical, financial, and other benefits.

ZipRecruiter is proud to be an equal opportunity employer and provides equal employment opportunities (EEO) to all employees and applicants without regard to race, color, religion, sex, national origin, age, disability, veteran status, sexual orientation, gender identity or genetics.

Privacy Notice: For information about ZipRecruiter's collection and processing of job applicant personal data for this job, please see our Privacy Notice at: https://www.ziprecruiter.com/careers/job-applicant-privacy-notice

Top Skills

Databricks
MySQL
Postgres
SQL
The Company
HQ: Santa Monica, CA
1,100 Employees
Hybrid Workplace
Year Founded: 2010

What We Do

ZipRecruiter is a leading online employment marketplace. Powered by AI-driven smart matching technology, the company actively connects millions of all-sized businesses and job seekers through innovative mobile, web, and email services, as well as partnerships with the best job boards on the web. We're growing rapidly in pursuit of this mission, and we're always looking for talented people to join our team. Visit ziprecruiter.com/careers to view our open roles.

Why Work With Us

We are committed to nurturing an environment where every person feels welcomed, valued, heard, and respected. We embrace and encourage our employees’ differences, and we consistently review our overall equality—including recruitment and selection, compensation and benefits, promotions, and more—to stay relevant in this space.

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