Marketing Manager

Marketing Manager

About Us

Singular is a leader in mobile marketing analytics, helping top brands unify marketing data, measure performance, and optimize growth. We are rapidly growing and looking for a data-driven and strategic Integrated Marketing Manager to join our team.

About the Role

As an Integrated Marketing Manager, you will own the execution, and optimization of full-funnel marketing campaigns that drive demand, pipeline, and revenue. You will collaborate cross-functionally with product marketing, content, marketing and sales teams to create high-impact, multi-channel campaigns tailored to our ideal customer profiles (ICPs).

This role requires a mix of creativity, analytical thinking, and project management skills to align messaging, content, and distribution channels into cohesive, measurable campaigns.

Key Responsibilities

Campaign Strategy & Execution

• Execute integrated marketing campaigns across multiple channels, including email, content, paid media (organic amplification), and ABM strategies.

• Align campaign messaging with product marketing, sales enablement, and demand generation goals.

• Segment and personalize campaigns based on audience data, industry trends, and customer pain points.

Cross-Functional Collaboration

• Work closely with the sales team to ensure alignment on messaging, ICPs, and lead handoff processes, , including creating and maintaining email sequences, call scripts, and other enablement materials.

• Partner with product marketing to refine positioning, messaging, and value propositions for target audiences.

• Coordinate with content marketing to create compelling assets, including ebooks, webinars, case studies, and whitepapers.

Performance Measurement & Optimization

• Define KPIs and track campaign performance using CRM (Salesforce) and marketing automation tools (HubSpot).

• Continuously optimize campaigns based on data-driven insights, A/B testing, and feedback loops.

• Report on campaign performance and contribution to pipeline and revenue growth.

Go-to-Market Execution

• Support new product launches with integrated campaigns that drive awareness and adoption.

• Leverage event marketing and webinar strategies to build engagement with key accounts.

• Experiment with innovative tactics to differentiate our brand in a competitive market.

What You Bring

• 3-6 years of experience in B2B SaaS marketing, preferably in mobile attribution, martech, or analytics.

• Strong understanding of demand generation, ABM, and multi-channel marketing strategies.

• Experience with marketing automation platforms (HubSpot), CRM tools (Salesforce) and ABM tools .

• Ability to analyze data and extract insights to inform campaign decisions.

• Excellent project management and collaboration skills to drive cross-functional alignment.

• Proven experience running successful integrated campaigns that drive pipeline and revenue.

• Creative mindset with a data-driven approach to experimentation and optimization.

Nice to Have

• Experience in mobile marketing, app growth, or ad tech.

• Familiarity with BI tools and attribution analytics.

• Previous work experience at a competitor (AppsFlyer, Adjust, Branch, Singular).

Why Join Us?

• 🚀 Be part of a fast-moving, high-impact team shaping the future of mobile marketing.

• 🎯 Own major initiatives and influence GTM strategies at a leading SaaS company.

• 📈 Work with top-tier marketers and data-driven growth teams.

• 🌍 Remote-friendly with opportunities for career growth.

As a proud equal opportunity employer, we're committed to hiring top talent regardless of race, religion, color, national origin, sex, sexual orientation, gender identity, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We don't just accept difference - we celebrate you being who you are for the benefit of our employees, our products, and our community.