Marketing Manager

Who are we?

iPiD empowers financial institutions, payment service providers, and enterprises with a single global API for Know Your Payee (KYP) verification—reducing fraud, optimizing costs, ensuring compliance, and streamlining cross-border payments worldwide.

As a fast-growing fintech startup founded by industry veterans from prestigious organizations like SWIFT and Thomson Reuters, we are supported by leading investors and acclaimed advisors. Our team combines global expertise with local insights, operating in key markets including Singapore, Hanoi, Kuala Lumpur, Mumbai, Amsterdam, Brussels, Paris, London, New York, and Dubai.

What are we looking for?

We’re looking for a strategic Marketing Manager to join the expanding team. This role is perfect for someone with a startup mindset who thrives in fast-paced environments, can write compelling content and solve marketing challenges independently. If you are a B2B marketer with strong content skills and a problem-solving attitude, we want to hear from you!

This is a full-time contract position reporting to the Growth & Brand Director.

Immediate availability is preferred.

Core Responsibilities:

Content strategy and execution

• Take full ownership of LinkedIn, newsletters, and blog strategy, driving engagement and lead generation
• Plan, create, and distribute high-quality content (articles, whitepapers, case studies) that aligns with our Know Your Payee (KYP) positioning
• Own content performance metrics—analyze and optimize engagement, downloads, and conversions

Demand generation and lead nurturing

• Drive organic lead generation efforts through content, LinkedIn engagement, email marketing, webinars and partnerships
• Work closely with sales to ensure content aligns with pipeline goals
  

Brand and messaging

• Ensure consistent brand messaging across all marketing touchpoints
• Manage and refine sales enablement materials (one-pagers, pitch decks, case studies)
• Support thought leadership efforts, including executive LinkedIn strategy and speaking engagements

Events and partnership

• Support event marketing, including booth management, PR coordination, and content repurposing
• Collaborate with partners to amplify brand reach through co-marketing opportunities

Marketing operations and performance

• Ensure smooth marketing operations, from campaign execution to data tracking
• Own marketing reporting, delivering insights on content, lead generation, and event success
• Identify opportunities for process improvements and automation to increase efficiency

• Minimum 5 years of experience in B2B marketing, preferably Fintech, financial services, SaaS
• Proven track record in content marketing, with expertise in writing compelling articles, newsletters, and case studies
• Experience in startup environments, with a proactive and problem-solving mindset
• Ability to independently execute campaigns, while also thinking strategically
• Strong analytical skills - comfortable tracking performance, reporting insights, and optimizing strategies
• Experience in marketing automation and CRM tools (HubSpot, Mailchimp, or similar)
• Strong lead generation experience, including LinkedIn, email, and content-driven acquisition
• Experience in Account-Based Marketing (ABM)
• Familiarity with SEO, Google Analytics, and paid social campaigns
• Prior experience in event marketing and partnership collaborations desired
• Knowledge of compliance, fraud prevention, or cross-border payments is a plus
• Creative thinker with strong project management abilities
• Must have the authorization to work in Malaysia

What do we offer?

You will work with a team of world-class fintech and payments veterans to shape up the future of payments, and will also have:

• Excellent growth opportunities in global payment services technology
• Flexible and collaborative work environment
• Competitive salary
• Employee Share Options Plan
• Medical protection allowance
• Laptop and accessories

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Working in accordance with applicable laws, iPiD prohibits discrimination against any applicant or employee based on any legally-recognized basis, including, but not limited to: race, color, religion, sex (including pregnancy, lactation, childbirth or related medical conditions), sexual orientation, gender identity, age, national origin or ancestry, citizenship status, physical or mental disability, genetic information (including testing and characteristics), veteran status, uniformed service member status or any other status protected by national or local laws of the jurisdiction in which the applicant resides.

If you need assistance or request accommodation during the recruitment process, please contact [email protected]

Please note that only shortlisted candidates will be notified. All information gathered will be treated in strict confidence and solely used for recruitment purposes.

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To protect the interests of all parties, iPiD does not accept unsolicited resumes from a third party agency or search firm recruiters. Any unsolicited resumes sent to any iPiD employee, regardless of the means of transmission, will become the sole property of iPiD. We will not pay a fee for any placement resulting from the receipt of an unsolicited resume.