Job Summary: We are seeking a dynamic and results-driven Marketing Manager to join our team. The ideal candidate will be responsible for developing and executing marketing strategies to drive subscriber acquisition, engagement, and retention. This role requires a creative thinker with strong analytical skills and a passion for renewable energy. Based in Chicago.
Key Responsibilities:
- Collaborate with the sales team to create and oversee the production of marketing materials, such as brochures, flyers, and presentations.
- Develop and implement comprehensive marketing plans to promote community solar subscription.
- Manage digital marketing campaigns through agencies, including SEO, SEM, email marketing, social media, direct mail and content marketing.
- Develop ABM outbound campaigns for B2B and B2C audiences that generate new business partners leading to anchor and mass market subscribers.
- Manage the HubSpot system and team, create nurture campaigns, develop communication workflows, and utilize system tools to secure and retain subscribers.
- Conduct market research to identify target audiences and understand customer needs and preferences.
- Collaborate with the sales team to develop lead generation strategies and support sales initiatives.
- Monitor, analyze and report on marketing performance metrics to optimize campaigns and improve ROI.
- Manage relationships with external vendors, including agencies, graphic designers, and printers.
- Plan and execute community outreach events and promotional activities.
- Stay up-to-date with industry trends and best practices in community solar, renewable energy and marketing.
- Supervise Marketing support staff.
- Bachelor’s degree in Marketing, Business, Communications, or a related field.
- 8+ years of experience in marketing, preferably in a subscription based business or start-up environment.
- Proven track record of developing and executing successful marketing campaigns for intangible products.
- Proven track record of coordinating multiple agencies and partners to execute campaigns and strategies.
- Strong understanding of digital marketing channels and tools.
- Proficiency using HubSpot.
- Excellent written and verbal communication skills.
- Ability to think creatively and strategically.
- Strong analytical skills and proficiency in marketing analytics tools.
- Ability to work independently and as part of a team.
- Passion for renewable energy and sustainability.
Compensation:
- Competitive Salary
- Annual Performance Bonus
- Benefits (Health, Vision, Dental, Basic Life Insurance, Short-Term Disability, and Long-Term Disability) are 100% covered by Nautilus
- 401(k) offered with employer match
Top Skills
What We Do
Nautilus Solar Energy®, LLC is a leading community solar company, providing clean energy to residential and commercial customers in local communities. Nautilus operates and manages solar farms in 10 states and is responsible for financing, development, maintenance, and customer service for the lifetime of the project. Founded in 2006, Nautilus has helped shape the future of solar to provide an equitable and affordable renewable energy choice for all. Nautilus is owned by Power Sustainable, a wholly owned subsidiary of Power Corporation of Canada. Power Sustainable is a multi-platform alternative asset manager with a long-term investment approach focused on sustainable strategies.
For more information on Nautilus Solar Energy visit nautilussolar.com.
