Marketing Manager

Job Category:

Marketing & Communications

Pay Grade Range:

$49,335.00 - $115,115.00

Disclaimer: The base salary range represents the low and high end of Altus Group’s “Pay Grade Range” for this position in the primary work location. Actual hiring salaries will vary depending on factors including but not limited to work experience, and geographic market data for the role. The Pay Grade Range listed above does not reflect Altus Group’s total compensation for employees. Other rewards may include an annual bonus, flexible work arrangements, and region-specific benefits.

Unlock your Altus Experience!

If you’re looking to advance your career in data analytics, expertise, and technology for the rapidly growing global CRE market, there’s no better place than Altus Group. At Altus, our work is purposeful. Every day, our employees drive impact, innovate, and shape the global commercial real estate (CRE) and PropTech industry.

Our people-centric culture empowers you to deliver in a high trust, high performance culture, surrounded by an inclusive team that’s collaborating to modernize our industry. We invest in our people with training and growth opportunities designed to propel you further in your career while providing a flexible and progressive workplace that reflects our values and teams.

Job Summary:

We are seeking a results-driven Marketing Manager to support the creation, execution, and optimization of full-funnel, integrated marketing campaigns that boost brand awareness, drive demand, and build pipeline for our solutions across North America. You’ll apply strategic thinking and take a hands-on approach, collaborating with cross-functional teams to align campaign strategies with business goals, ensuring cohesive messaging and a seamless customer journey across channels.
 

Key Responsibilities:

• Design, build and execute cross-channel promotional plans to drive engagement with campaign assets and activities (content, landing pages, webinars, events) through email marketing, social, paid media and sales-led channels

• Write persuasive, audience-tailored ad copy for every stage of the marketing funnel, coordinating media buying and artwork production for various platforms

• Drive email marketing strategy to ensure our email marketing programs align with business objectives, customer segmentation, and funnel stage goals, creating automated email journeys, drip campaigns, event/webinar sequences, lead nurturing sequences, newsletters and customer communications

• Monitor key marketing metrics to continuously optimize engagement and performance through A/B testing and data-driven insights

• Oversee timelines, workflows, and budgets to ensure smooth campaign execution

• Support post-activity lead management processes and monitor daily inbound leads for correct routing, assignment and follow up

• Uphold brand guidelines and standards across campaign assets channels, ensuring consistency and alignment with brand messaging and positioning.

Key Requirements:

• +5 years of B2B marketing experience in Commercial Real Estate, Professional Services, Financial Services or multi-product SaaS organizations

• Solid knowledge in brand, lead generation, acquisition, conversion, loyalty & retention marketing campaigns

• A critical thinker with a natural curiosity about evolving marketing strategy, customer journey mapping and customer-centric marketing

• Experience with marketing & sales platforms including CRM (Salesforce) Marketing Automation Platforms (Salesforce Marketing Cloud), Webinar and Event platforms (Go-to-Webinar, Cvent), Project management platforms (Excel, Clickup)

• Experience managing email marketing /marketing automation programs

• Promotional planning, media buying and paid social campaign planning and execution

• Proven project management skills with demonstrated high levels of ownership, responsibility and initiative

• You enjoy variety in your day and flexing your different marketing muscles, methodically managing multiple priorities to help bring our campaigns to life

• You think outside the box, generate new ideas and challenge the status quo

#LI-Hybrid

What Altus Group offers:

• Rewarding performance: We are pleased to be able to provide employees competitive compensation, incentive and bonus plans, and a total rewards package that prioritizes their mental, physical and overall financial health. 
• Growth and development: As a destination for top industry talent, we’re investing in you to meet the evolving needs of our clients and deliver on your professional goals. Our Altus Intelligence Academy offers over 150,000 hours of learning materials catering to diverse stages of an employee’s career journey.
• Flexible work model: We’re modernizing our employee programs to reflect the new world of work. Our Activity-Based Work model provides you with flexibility to align your work location to the work being performed - office for connecting and collaborating, and remote for focused work.

Altus Group is committed to fostering an inclusive work environment where all clients and employees feel welcomed, accepted and valued. We provide an atmosphere free from barriers to promote diversity, equity, and inclusion, and encourage equal opportunities for all employees. We’re seeking candidates with diverse experiences and provide accessible candidate experiences throughout the selection process. If you need accommodation, please contact us at [email protected] or +1 888 692 7487.

We appreciate all applicants who take the time to apply to Altus Group. Please note that only those who are selected to move forward in the process will be contacted. Thank you.