Sr Marketing Manager

Job Title: Sr Marketing Manager
Location: This position is based in our Campbell, California offices. This position is hybrid and full-time with some travel.
Why Imperative Care?
Do you want to make a real impact on patients? Imperative Care is changing the way stroke is treated. As part of our team, you’d be developing breakthroughs that will revolutionize the future of stroke care. Every day, the technologies that we develop at Imperative Care directly impact human lives. Our focus is on the needs of the patient, and they come first in everything we do.
What You’ll Do
The Senior Marketing Manager uses advanced expertise in this field to manage and develop marketing initiatives that determine best course to drive Imperative Care’s mission to elevate stroke care.  This position is responsible for the commercial execution of Zoom projects and marketing deliverables. This person will also work to lead cross-functional teams and initiatives to drive growth and market leadership for Imperative Care.

• Oversee downstream marketing execution including product promotion, competitive market analysis and strategy, sales training, sales presentations and tools, and clinical data interpretation and promotion
• Collaborate with physicians, clinicians, sales force and R&D staff to assess market needs and develop effective/innovative marketing programs and materials that increase product demand.
• Contribute to sales strategy and support sales teams by defining sales tools, internal training programs and ensuring its effective implementation.

• Lead campaign development with specific focus on latest developments for related markets, partnering with cross-functional teams to develop and implement a promotional strategy for our product lines and brands.
• Manage digital commercial programs and corporate website, collaborating closely with sales and marketing to identify, develop and improve virtual meetings, webinar, podcasts and other, ensuring messaging consistency across all programs and platforms as well as managing the logistics and planning of programs and events.
• Lead the creation of digital, video, audio and print content in support of corporate and product needs.
• Support planning and presence at industry events, tradeshows and conferences
• Collaborate with marketing communications to develop messaging, visual campaigns and associated collateral to establish a best-in-class cadence for promotional programs and events that raise awareness of our solutions and drive demand for product use.
• Ensure marketing documentation is complete, accurate and timely; handle correspondence and its distribution and implement process improvements related to marketing processes.

What You’ll Bring

• Bachelor’s degree in communications, marketing, digital marketing, or related field, and a minimum of 8 years of related experience in Marketing; or a combination of education/training and experience.
• Proficiency in Microsoft Word, Excel, PowerPoint, Outlook and marketing tools is required.
• Preferred experience in the medical device/pharmaceutical fields within product marketing.
• Ability to work independently, using good judgment, taking initiative to accomplish short and long-range projects, anticipate likely needs, and recommend actions with minimal direction.
• High level of expertise in marketing analytics, with ability to influence decision-making and action across the organization, independent of reporting structure.
• Strong knowledge of technical aspects for similar products with expertise in offering recommendations for successful development of a product pipelines.
• Strong teamwork skills with flexibility and adaptability to work under pressure.
• Self-motivated and self-directed; with a conscientious approach to work assignments; thrives in multitasking and fast-paced environments, with ability to shift tasks frequently.
• Excellent interpersonal and negotiating skills; ability to maintain strong working relationships while dealing appropriately with sensitive and confidential matters.
• Requires above average reading, verbal, and written communications skills; proficiency in business English and grammar; good arithmetic skills and attention to detail for maintaining records and process reports.
• Must be willing to travel –30%.  

Employee Benefits include a stake in our collective success with stock options, competitive salaries, a 401k plan, health benefits, generous PTO, and a parental leave program.
Join Us! Imperative Care
Salary Range $160,000 - 170,000 - annually
Please note that the salary information is a general guideline only. Imperative Care considers factors such as scope and responsibilities of the position, candidate's work experience, education/training, key skills, and internal equity, as well as location, market and business considerations when extending an offer.  As part of our total rewards package, Imperative Care offers comprehensive benefits including a 401k plan, health benefits, generous PTO, a parental leave program and emotional health resources.