Who we are
Tetra is leading the clean energy transformation by adding transparency and efficiency into a forgotten industry. Home improvement contractors are left in the past, lacking automation and technology to run and scale their small business. This leaves homeowners without the necessary information to make easy, fast decisions and creates a painful buying process.
Homeowners are also unaware they can reduce carbon emissions and lower their utility bills. We provide the most efficient and affordable options to homeowners, improve their experience, and coordinate the installation of home improvement projects. In doing so, we're “super powering” contractors by automating admin tasks and allowing them to focus on installation excellence and customer happiness.
We’re starting by transforming heating and cooling replacements for property owners, a $120 billion industry which makes up 12% of total energy usage in the US. Federal and state governments allocate billions of dollars in incentives to help homeowners choose high-efficiency systems—now at unprecedented levels thanks to the Inflation Reduction Act of 2022—but the dollars are historically underutilized due to lack of customer awareness. We’re democratizing and unlocking those incentive dollars starting in our home state of Massachusetts, and now preparing to expand to new markets.
About the role
With our impressive early traction and Seed round funding co-led by Lerer Hippeau, Gutter Capital, Greycroft, and an angel syndicate of industry and startup experts, Tetra is primed to demonstrate the scalability of our model nationwide. We are seeking a dynamic and versatile Marketing Associate to spearhead this effort.
Tetra is seeking a talented and experienced Growth Associate to join our growing team. The ideal candidate will have a strong background in managing paid media campaigns, with specific platform experience on paid acquisition channels like google search and Meta. Experience with Google Analytics 4 (GA4) is a plus.
Our team of 25 is primarily based near Boston and New York City, with members distributed across 8 states and 4 countries, all working remotely.
Responsibilities:
- Develop and execute paid media strategies to drive user acquisition on paid channels
- Lead day-to-day communication and management of search agency ensuring they meet or exceed planned performance targets
- Analyze campaign performance data and optimize strategies to improve ROI.
- Manage ads creative process, ensuring timely delivery and high quality ads.
- Collaborate with cross-functional teams including product, sales, and content to ensure a cohesive growth strategy.
- Utilize data analytics and performance metrics to monitor campaign success, making data-driven decisions to refine and adjust strategies.
- Stay up-to-date with industry trends and best practices in paid media and digital advertising.
- Collaborate cross-functionally with Sales, Product, Creative and Engineering to thoughtfully scale acquisition efforts
Qualifications:
- Experience in Data Analysis and Optimization: Proficient in tools like Google Analytics, Looker/Tableau, and capable of driving growth decisions through data insights.
- Experience Working with Agencies: Experience in managing relationships with advertising agencies and other third parties, with the ability to evaluate the effectiveness of collaborations.
- Excellent communication and collaboration skills.
- Detail-oriented with strong organizational skills.
- Ability to work in a fast-paced startup environment and adapt to changes quickly.
- Experience with Google Analytics 4 (GA4) or other analytics platforms.
- 1-2 Years of In platform ad experience
Benefits
- $65,000 - $80,000 annually with meaningful equity.
- Unlimited PTO policy.
- Fully paid parental leave.
- Comprehensive benefits package, including health, dental, vision, and retirement plans.
- Opportunities for career advancement and professional growth in a dynamic and innovative company.
- Collaborative work environment that encourages creativity and innovation.
Diverse perspectives
We know that innovation thrives on product teams where diverse points of view come together to solve hard problems. We seek people that bring diverse life experiences, educational backgrounds, cultures, and work experiences.
We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state or local protected class.
Top Skills
What We Do
Tetra makes it simple and affordable for homeowners to make the switch from fossil fuel heating and cooling systems to high-efficiency systems, like heat pumps.
