Marketing Manager (Strategy & Planning Beefeater)

Marketing Manager (Strategy & Planning Beefeater)

Team: Global Marketing - Gins

Location: Chiswick, London. We operate a hybrid working approach, which allows you to manage your time between home and office.

Be part of something big

We are Pernod Ricard, a leading company in the global wines and spirits industry with over 19,000 employees globally. We own 16 of the world’s top 100 Spirits Brands and hold one of the most prestigious and comprehensive brand portfolios in the industry with 240 premium brands available in over 160 countries, including: Absolut vodka, Ballantine’s, Chivas Regal, Royal Salute, and The Glenlivet Scotch whiskies, Jameson Irish whiskey, Martell cognac, Havana Club rum, Beefeater, Malfy and Monkey 47 gins, Malibu liqueur, Mumm and Perrier-Jouët champagnes as well Jacob’s Creek, Brancott Estate and Campo Viejo wines.

Here in the UK

In the UK, Pernod Ricard is made up of 4 businesses:

• Pernod Ricard UK, which markets, sells and distributes our products in the UK market

• Chivas Brothers, the largest brand company in the Group, responsible for the production and management of our award-winning Scotch whisky portfolio

• Pernod Ricard Global Travel Retail, the global and EMEA home of the group’s duty free, air travel and cruises business.

• The Absolut Group, the brand owner of our global white spirits portfolio, whose Gin brand unit and Business Acceleration team sit in London.

We are an organisation of 2,000 employees in the UK, headquartered in London, in a brand-new office designed with sustainability, ‘conviviality’ and collaboration in mind. We also have offices in Scotland and various distilleries and production sites across the UK from Plymouth to London to Speyside.

Your new team

This role sits in Pernod Ricard’s The Absolut Group (TAG) business. Joining TAG means having 1000+ colleagues based across the world who are responsible for the production, packaging development, innovation and strategic marketing of an extensive range of premium spirits brands, including Absolut Vodka, Beefeater, the world’s most awarded gin, Malibu, our leading flavoured rum, and Kahlua, the number one coffee liqueur, along with a selection of agave spirits, including Altos tequila and craft gins such as Monkey 47.

Your unique contribution

You will have seven main areas of responsibility:

• Support the development and implementation of the global Beefeater brand strategy. This includes brand positioning, master brand identity, and other brand fundamentals as required. It also encompasses being a champion for the Beefeater global strategy to ensure all cross-functional teams (TAG, regional hubs, and market affiliates) have a clear and common understanding of our strategic direction.

• Drive the Beefeater brand planning and long-range planning workstreams, including annual budget plans and executive reviews. Track and analyse trends, competitors’ market & consumer insights to help identify new business opportunities.

• Drive the collaboration between TAG and Boost Markets to develop joint strategic brand plans by ensuring the relevance and fit of marketing plans to business objectives, local needs and global brand strategy, and track business and initiatives performance to identify profitability drivers.

• Orchestrate the deployment of assets and provide expertise through content and activation best practices & guidelines sharing, and efficient communication between asset creators & users by understanding, validating and sharing needed asset adjustments and adaptations with Creative Content Manager and Global Brand Team Partner on the development of expert teams’ (comms, channel, digital, etc.) briefs in close collaboration with counterparts from respective teams.

• Partner with Consumer Insights on Beefeater’s closeness agenda (PRIME reporting, Consumer Council, etc.). Act as the marketing point of contact on our sustainability strategy.

• Lead key transformational projects, as well as support other transversal and ad hoc projects as a strategic partner (scoping, analysing, briefing, etc.).

• Coordinate implementation in collaboration with key stakeholders at TAC, HQ regional hubs, and markets as needed.

• Lead the IBP content & release in collaboration with market activation team (brand book, story book etc).

Who you’ll be working with

Internally, you’ll work with:

• Brand Creatives, Portfolio & Innovation team, Business Acceleration Team, Consumer Insights, Market Innovation Hubs

Externally, your contacts will be Partner Agencies

Your blend of talent

This position could be right for you if you:

Professional experience

• Solid strategic and/or operational marketing experience

• Minimum 8-10 years’ experience in Brand Management, Strategic Planning, Consumer Insights, or related marketing discipline

• Market activation experience is beneficial but not mandatory.

• Ability to travel

• English spoken and written with great proficiency.

Functional Capabilities

• Business Intelligence

• Brand & Portfolio strategy

• Insights into actions

• Influencing & Partnering

• Drive for Business Results

• Experience planning

Leadership Attributes & Competencies

• Drives Vision & Purpose: Painting a compelling picture of the vision and strategy that motivates others to action

• Strategic mindset: Seeing ahead to future possibilities and translating them into breakthrough strategies

• Plans & aligns: Planning and prioritizing work to meet commitments aligned with organizational goals

• Consumer focus: Building strong customer relationships and delivering customer-centric solutions.

• Collaborates: Building partnerships and working collaboratively with others to meet shared objectives.

• Drives Engagement: Creating a climate where people are motivated to do their best to help the organization achieve its objectives.

• Situational Adaptability: Adapting approach and demeanor in real time to match the shifting demands of different situations.

Our mix of benefits

For your health, we offer private medical insurance, income protection and a comprehensive Employee Assistance Programme.

Our lifestyle benefits include 28 days’ annual holiday, your employee pension, share incentive plan, season ticket loans, payroll giving and more!

You can access lots of gifts & discounts, including an allowance each year to spend on our brands in our staff shop and employee discounts from a range of high street retailers.

We have regular events in our very own office bar, employee-run networks, a culture of flexibility and trust and a variety of tools and resources to help you focus on your wellbeing and mental fitness.

Conviviality: the Pernod Ricard Way

We have our own way of doing things. We call it conviviality! It’s our way of being, and something unique you feel and experience when working for Pernod Ricard.

We’re committed to conviviality, and with this, you’ll be Proud to Belong to our Pernod Ricard family. You’ll be Empowered to Perform, supported to succeed, and acknowledged for the value you bring.

We combine all this with our Commitment to Care: we are unlocking the magic of human connection to transform our industry and make a positive impact on the world though our strong focus on sustainability and responsibility.

We’re committed to diversity and inclusion

People are at the heart of everything we do at Pernod Ricard and are the foundation of our collective spirit as ‘Créateurs de Convivialité’.

We promote diversity and inclusion throughout our business and supply chain. In our teams, we proactively foster a diverse work force and an inclusive culture – an environment where we can truly be ourselves. 

We will assess your application for this role based on your skills, experiences and achievements, not your gender, age, ethnic or educational background or any other such factors. Please feel free to leave these off your CV and application form if you so wish.

Similarly, if you would like to discuss opportunities for flexible working or require accommodations or support to complete our application process, please let us know.

Responsible drinking

As ‘Créateurs de convivialité’, we want to turn social interactions into genuine and friendly experiences of sharing and wellbeing.

In our culture, we want to create diverse teams in which our differences contribute to our success. Therefore, all are welcome at Pernod Ricard, regardless of your religious beliefs or personal choices on the consumption of alcohol.

In our business, we work together with industry members, civil society, governments, local authorities and UN bodies to promote responsible drinking. 

Job Posting End Date:

2024-10-22

Target Hire Date:

2024-11-01

Target End Date: