Senior Marketing Manager
Reports to: COO
Location: Toronto, Canada
THE OPPORTUNITY
MiQ is a programmatic media partner for marketers and agencies. We live and breathe our MiQ values in order to help businesses win and support our employees’ professional and personal development.
As a key member of the Marketing team, you will be leading a team that includes a designer to develop a roadmap of growth and accomplish amazing business outcomes. The industry is growing, our teams are growing, and we are massively excited for all the opportunities our success continues to provide for our people.
Responsibilities
This is a big job, with a lot going on, but the main things you’d be responsible for would be:
Developing messaging and positioning for key product lines and close collaboration with Product Marketing on local product launches
- Ensuring our brand and messaging is consistent across all channels and activities and driving brand familiarity, reach, awareness and tangible revenue opportunities for the business in Canada
- Planning and executing various MiQ owned events: In agency roadshows and activations;
- Sponsorship investments: events and content
- Scoping new event relationships with vertical associations and keeping on top of what’s hot in the industry
- Providing leadership to the junior team members, coaching modelling behaviours and taking an active role in the teams’ development
- Last but not least, we want you to foster a culture of innovation within the team, encouraging new ideas and solutions that help us improve client experience
What will make you successful in this role
- This is a key role for our team, and we are looking for someone who has managed and developed PR initiatives and projects as well as lead media relations
- Having worked in B2B marketing is going to be key in understanding this job quickly so that you can make an impact
- Having some exposure to digital media or the ad-tech space will help you ramp up faster in thai role. If you have never heard of programmatic advertising, this is probably not the right role for you
- We move fast, so an ability to meet tight deadlines and prioritize workloads is very important for this role
- You’ll be leading a team, so being able to problem-solve and stay positive in the face of challenges will definitely help you succeed
- MiQ is a very friendly, team environment, so a desire to work with and help the humans around you is definitely something we are going to look for in everyone we hire to join us
WORKING AT MIQ
OUR COMMITMENT TO INCLUSION AND DIVERSITY
At MiQ, we don’t just accept the differences of our people, it is what builds us as a community. MiQ is very proud to be an equal opportunity workplace. Inclusion and diversity are core values at MiQ. Ensuring that we have a workplace which is safe and comfortable for everyone and embraces different ideas, different positions, and different people from all backgrounds is critically important to us. We are looking for passionate and determined people to join our team.
At MiQ, we firmly believe that our values bring us together. That said, we're looking for someone who is aligned with our values below.
- Passion – We love and live what we do
- Determination – We always find a way to ‘figure it out’
- Unity – We hold each other accountable. We win and lose as a team.
- Agility – We anticipate the unexpected, embrace and adapt to change
- Courage – We dare to think unconventionally
BENEFITS & PERKS
- Competitive compensation that includes bonus and profit share
- No co-pay benefits from day 1 (single or family)- medical, dental, vision
- 25 vacation days
- Two extra paid days of Inclusion Leave per year to acknowledge and celebrate cultural holidays, community endeavours, and inclusive initiatives that are meaningful to our employees beyond the standard holidays.
- Six months paid parental leave
- RRSP matching contribution plan
- Wellness benefits including free access to benefits provider Cyno
- Awesome opportunities for growth
- Flexible work environment with both remote and in office attendance and fun team building activities
- Two weeks virtual orientation to learn about our business and meet the broader team upon joining MiQ
Apply Today!
What We Do
We’re MiQ, a programmatic media partner for marketers and agencies. Our better connected approach to programmatic advertising means we can connect data, discover insights and activate them in high-performance campaigns to deliver real business outcomes for our clients in an increasingly divided world.
Making the most of your data is complex. You need to connect all your first party data, enhance it with the right second and third party data, analyse it with data science technology and resources, then use the insights you gather to build creatives with the right messages and target them to the right audiences with expert programmatic trading.
We connect the right people, industry partnerships, and technology in a complete programmatic stack so we can solve your precise business challenges by maximising the value of your data.
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