Thanks to our innovative BuyNow PayLater payment solution, Scalapay is transforming the way more than 6.5 million customers buy online and in-store, empowering 8,000+ merchants (online and in-store) to give their customers magical shopping experiences.
Being only 3 years old didn’t stop us from becoming a unicorn 🦄 We have raised over $700mln and we did this thanks to a team built around our 4 core values: #MakeItHappen #PlayAsATeam #StayCurious #FocusOnCustomer.
This is where your magic happens. If you love it, Scalapay it ♥
We are looking for a Marketing Manager Italy to develop and implement marketing strategies that drive both B2B business growth and B2C adoption of our service.
In this role, you will be responsible for strengthening Scalapay’s presence in the Italian market, generating new leads among merchants, and increasing brand awareness among consumers. You will collaborate with the Sales & Account, Product, Strategy, PR, Growth, and Content teams to develop effective campaigns, strategic events, and co-marketing initiatives with our brand partners.
If you have experience in both B2B and B2C marketing, are results-driven, and have a strategic mindset with a hands-on approach, this is the perfect opportunity for you!
Responsabilities:
As a Marketing Manager Italy, you will:
- Increase Scalapay’s brand awareness through integrated marketing campaigns, PR, and media partnerships.
- Generate new B2B leads, supporting the Sales team in acquiring new merchants through initiatives such as events, content marketing, ABM, and digital marketing.
- Develop B2C growth strategies to drive consumer adoption of Scalapay through branding, communication, and on-the-ground activations.
- Plan and manage industry events and strategic partnerships, participating in trade shows, conferences, and initiatives that strengthen Scalapay’s positioning.
- Lead co-marketing initiatives with brand partners, helping them integrate Scalapay into their communication strategies to maximize conversions.
- Support new product launches, ensuring an effective go-to-market strategy for both B2B and B2C audiences.
- Monitor and analyze marketing performance, optimizing strategies based on KPIs and market insights.
- Collaborate with internal teams, including Sales & Account, Product, Strategy, PR, Growth, and Content, to ensure a data-driven and synergistic marketing approach.
You should have:
- A degree in Marketing, Business Administration, or a related field (Master’s degree preferred).
- 3+ years of experience in both B2B and B2C marketing, gained in scale-ups, retail companies, or agencies.
- Strong understanding of the Italian events and trade media landscape and know how to leverage them to increase brand visibility.
- Experience managing co-marketing campaigns and offline activations to engage both merchants and end consumers.
- Ability to manage complex projects and work effectively with cross-functional teams.
- You are familiar with marketing automation and analytics tools (HubSpot, Braze, Amplitude, etc.).
- You are strategic yet hands-on- able to develop high-level marketing strategies while also executing them effectively.
- You are a native Italian speaker and have full professional proficiency in English (company working language).
HIRING PROCESS
- First interview with the Talent Acquisition Team.
- Interview with Federico, Head of Marketing.
- Case study to be prepared at home and presented with the CMO, Head of Marketing, and Country Manager Italy.
- Final interview with CEO Simone Mancini, to assess cultural fit with Scalapay.
Join Scalapay's dynamic and innovative team to drive impactful marketing initiatives and make a lasting impression on the fintech and payment industry. Apply now and be a part of our exciting journey!
Want to learn more? Don't hesitate to explore our Careers website, our LinkedIn and Glassdoor pages.
Pro tip: send your CV in English 😉
Super Pro tip: we know that application processes can be scary and frustrating but… we look for talent, not people that tick all our boxes.
We believe in the power of diversity: Scalapay is an Equal Opportunity Employer for any minority, disability, gender identity or sexual orientation.
Top Skills
What We Do
Scalapay is an innovative payment method which allows a customer to defer payments through 3 or 4 interest-free installments. The buy now pay later service is available in over 7.000 physical stores and in the e-stores of more than 5.000 brands. The cost of the service is totally free for the customer and is financed by a commission applied to retailers who are immediately paid for their product. Scalapays’ service has seen a 48% increase in the average order value, an increase in cart conversion, and a decrease in its abandonment rate. Over a period of three months, 65% of platform users return to the store or e-commerce they purchased from using Scalapay
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