Marketing Manager - Indonesia

JOB DESCRIPTION

Indonesia is a strategic growth geography where the Levi’s® brand expression, visibility and awareness are critical given the high level of competition from Premium lifestyle brands to vertically integrated brands.. For that reason, we are looking for a pioneering, innovative and savvy brand builder who has mastered both the art and science of consumer funnel marketing.

Job Purpose & Key Metrics

• Unleash Levi’s® equity as the denim leader to be the No.1 destination for Fashion Apparel in Indonesia.

• Own the country marketing plan and budgets, to deliver against Global and cluster priorities, activate and drives the Country business to achieve the Annual Plan.

• Drive best and next in class brand activations that generates hype, strengthen favorability and grow consumer demand (especially Youth and Women)

Job Scope

• Own, lead planning and implement Indonesia’s annual marketing and brand calendar.
• Leverage 360 funnel activations and content marketing in paid, earned and owned channels.
• Lead planning and execution of PR calendar in line with brand strategy, strong content creator plans and annual event calendar to propel Levi’s® above social clutter and noise.
• Lead planning and execution of brand paid media and performance marketing to ensure consistent full funnel brand reach, recall and visibility - effectively strengthen consideration and convert prospects to traffic online and offline.
• Lead planning and execution of CRM & loyalty marketing to build transactional and emotional loyalty that nurtures a highly-engaged database and grow annual customer lifetime value.
• Oversight of in-store brand experience to plan and align key campaign moments to ensure seamless and effective consumer shopping journey in-store.
• Accountability to manage country A&P budget and deliver annual plans and KPIs.
• Forge effective and collaborative partnership with multi-faceted stakeholders both internal and external. 
• Be the go-to consult and uphold the responsibility for brand and marketing decisions that answers to “Best for Brand” “Best for Consumer” “Best for Business”.
• Nurture and leverage deep understanding and curiosity of local consumer insights based on Levi’s® primary target audience and share to business and cross-function teams.
• Harness the ability to spot now and next trends for market-led executions that are brand right.
• Passion for data and KPI-obsessed – drives the highest accountability amongst teams.
• Prepares and shares timely marketing performance tracking, monthly business reviews, A&P budget forecast and share of best and next practices for the market and SEA.
• Involve and actively partake in Indonesia country forums.
• Support Indonesia trade marketing engagement with key Franchise and Wholesale partners to strengthen confidence and identify big bet partnership opportunities for win-win activations.
• Nurture and build a high-performing marketing team.

Critical Results:

• High performing and engaged senior leadership team member.
• Well-grounded business and credible all-rounder marketing expert
• Well-executed annual marketing plan that enhances brand favorability, equity, engagement and excitement to grow consumer demand.
• Well-planned annual A&P budget that balances high impact brand activations while delivering on performance ROI for the brand.
• Well-managed with efficient go-to-market process, partnering cross-functional teams effectively.
• Build a highly competent, cohesive, and consumer-focused team supported by the implementation of performance management, development planning, coaching and mentoring.

Key Responsibilities include but are not limited to:

• Marketing team coaching and development.
• Directs execution of all marketing & brand plans; ensures plans deliver against the brief and are consistent with Levi’s® positioning, priorities and guidelines.
• Lead and manage local activations and key big bet programs successfully.
• Lead all activities pertaining to raising brand awareness, strengthen consideration and purchase to establish Levi’s® as the No. 1 Fashion & Apparel brand in Indonesia.
• Manages internal and external relationships to share performance and data
• Delivers local relevant understanding of marketplace dynamics, consumer insights, learning from previous marketing activations, to drive continued innovation and ensure effectiveness.
• Effectively collaborate with cluster (East Asia Pacific) and sub-cluster (South-East Asia) marketing community to co-create and co-share marketing activations.
• Contributes to the improvement of key marketing processes (e.g., planning, brief, reporting and communications)
• Diligent management and monitoring of country A&P budget to ensure a well-balanced spend achieved between short, mid to long-term objectives, as necessary to achieve brand and business objectives.

Competencies

The Indonesia Marketing Lead will have proven ability to demonstrate the following:

• Creative and inspiring all-rounder marketing expert
• Pioneering and innovative – comfortable and controlled risk taker, open to test and learn
• Effective communication skills to facilitate collaboration, influence & stakeholder management
• Strategic thinker with strong analytical capability with a data driven mindset.
• Good knowledge of operating in a matrix and global organisation
• Strong business acumen and experience with budget management
• High-level problem solving skills and a sense of urgency and versatility with decision making
• Accountability for results and the drive for mutual success for internal and external partners
• Planning and execution: establish plans, manage and improve process, drive execution
• Drive for global leverage with an ability to challenge when appropriate

Qualifications & Functional Competencies

The Indonesia Marketing Lead will be qualified in Marketing, Business Management or similar discipline with min. 8 years proven experience in the following:

• Consumer Insights and data analytics
• Customer journey and funnel marketing
• Social media and content/creator marketing
• PR & Media relations
• Event development and conceptualization
• CRM and loyalty marketing
• Performance marketing and ecommerce
• Finance and accounting management
• Brand Protection and Use of Trademarks

LOCATIONIndonesia, Jakarta - OfficeFULL TIME/PART TIMEFull timeCurrent LS&Co Employees, apply via your Workday account.