Join Bell Partners and be a difference maker.
At Bell Partners, our mission is to be the apartment company of choice by creating value and honoring commitments to our residents, partners, and associates. We proudly serve our community of 85,000+ homes across 13 states and the District of Columbia. As stewards entrusted to contribute with care and appreciation, our 2,000 associates succeed in a dynamic space where everyone impacts. We take pride in producing outstanding results and fostering a work environment that allows everyone to contribute to their fullest potential. We rise above industry standards when every associate embraces their unique role and seizes the opportunity to make an impact.
The Marketing Manager, Digital & Integrations will help us redefine the way Bell Partners leverages technology to elevate our marketing strategies and operational effectiveness. This role will be at the forefront of integrating and optimizing marketing technology systems, ensuring seamless operations, and driving innovation to enhance our marketing efforts. This role will work closely with internal teams, stakeholders, and vendors to improve processes and create efficiencies.
Responsibilities:
-
Oversee the integration and optimization of marketing technology platforms to align with property management systems and CRM ecosystems, driving operational efficiencies across departments.
-
Build and maintain strong relationships with key vendors to ensure service excellence, ongoing innovation, and alignment with Bell Partners’ marketing goals.
-
Collaborate with development teams to manage internal databases, ensuring data integrity, security, and accessibility across marketing systems.
-
Partner with the marketing team to understand business needs and deliver effective, tech-driven solutions that support those needs.
-
Lead the selection, testing, and implementation of new marketing technologies designed to increase operational efficiency and customer engagement.
-
Manage pilot initiatives, assess performance metrics, and oversee the roll-out of new technologies across Bell Partners’ portfolio.
-
Drive process improvements and automation to enhance marketing operations and streamline workflows.
-
Implement and enforce data standardization systems such as Multifamily Information and Transactions Standards (MITS) to ensure consistent and seamless data flow across systems.
-
Stay informed on the latest trends in marketing technology and proactively identify opportunities for innovation that can improve marketing processes and the customer experience.
Qualifications
-
Bachelor’s degree in Marketing, Technology, or a related field preferred.
-
A minimum of 5 years’ experience in Marketing Technology and/or PropTech, preferably within the multifamily real estate industry.
-
Proficiency in various marketing technology tools and systems, with the ability to quickly learn new technologies.
-
Proven experience with marketing automation, CRM systems, and platform management, particularly with tools like Yardi or RealPage (preferred).
-
Strong communication skills with the ability to collaborate effectively across teams, manage multiple vendors, and engage stakeholders at all levels.
-
Exceptional organizational skills and experience managing multiple projects simultaneously, consistently meeting deadlines.
-
Strong analytical abilities, with a demonstrated track record of leveraging data to improve marketing strategies and performance.
-
Familiarity with data privacy and security regulations related to marketing technology operations.
About Bell Partners
Our purpose at Bell Partners is to create communities our residents are proud to call home. We currently own or manage over 85,000 homes in North America and continue to grow. Our people are the most important part of our company. We believe in building a culture that encourages our associates to invest in and serve one another, while pushing each other to take risks, allowing us to grow together and make a difference.
Join Bell to be a difference maker. Apply today!
Bell Partners reserves the right to amend this job description at any time. We are an Equal Opportunity Employer, and as such, we recognize our responsibility to embrace and promote Diversity, Equity, and Inclusion (DEI) throughout all aspects and levels of our organization including talent recruiting and retention, training, workplace culture, and community engagement.
Top Skills
What We Do
Established in 1976, Bell Partners Inc. (“Bell Partners” or the “Company”) is a privately held, vertically integrated apartment investment and management company focused on high-quality multifamily communities throughout the United States. Bell Partners is a best in class apartment operator, with nearly 70,000 homes across 13 states and the District of Columbia, and is one of the largest apartment renovators in the industry. The Company has over 1,600 associates and 11 offices (including its headquarters in Greensboro, NC) and offers an extensive and full service operating platform containing expertise in acquisitions and dispositions, financing, property operations, accounting, risk management and all other related support functions. Bell Partners is led by a senior management team with an average of over 20 years of experience that has invested throughout all phases of the real estate cycle and has helped the Company complete over $22 billion of apartment transactions since 2002.
