Marketing Manager, Demand Generation

OUR STORY:

TechInsights is the information platform for the semiconductor industry. 

Regarded as the most trusted source of actionable, in-depth intelligence related to semiconductor innovation and surrounding markets, TechInsights’ content informs decision makers and professionals whose success depends on accurate knowledge of the semiconductor industry—past, present, or future. 

Over 650 companies and 100,000 users access the TechInsights Platform, the world’s largest vertically integrated collection of unmatched reverse engineering, teardown, and market analysis in the semiconductor industry. This collection includes detailed circuit analysis, imagery, semiconductor process flows, device teardowns, illustrations, costing and pricing information, forecasts, market analysis, and expert commentary. TechInsights’ customers include the most successful technology companies who rely on TechInsights’ analysis to make informed business, design, and product decisions faster and with greater confidence. For more information, visit www.techinsights.com.
 

THE OPPORTUNITY:

The Marketing Manager, Demand Generation will oversee the development and execution of integrated digital marketing programs for specific customer segments. This role includes creating annual marketing plans and developing content that supports lead generation efforts. Working closely with the Business Development team, the Marketing Manager, Demand Generation will drive marketing activities aimed at expanding business opportunities. 

In collaboration with the marketing operations team, the Marketing Manager, Demand Generation, will ensure timely execution of marketing initiatives, provide regular updates to stakeholders, and report on campaign performance throughout the program. This is an on-site role in our Ottawa office.

WHAT YOU WILL DO

• Develop and execute fully integrated marketing plans for allocated customer segments. 

• Collaborate with Customer Segment Leads and Product Marketing to drive targeted initiatives. 

• Work with internal teams to develop content plans to support marketing program initiatives. 

• Manage newsletters, including content and subscriber lists, with a focus on growing active user engagement. 

• Build and manage integrated campaigns using digital advertising, social media, media partnerships, and email. 

• Oversee the planning and execution of webinars and seminars, including processes and content. 

• Track, report, and analyze marketing activities, providing weekly updates on email, advertising, and social media performance. 

• Be accountable for marketing leads generated for the specific customer segment(s) and report on progress towards goals. 

• Review campaign impact through platform analytics and provide regular updates to the Business Development, Sales, and Customer Engagement teams.

WHO YOU ARE

• Post Secondary education in Marketing or related fields. 

• 5+ years of B2B marketing experience in an information services industry or related field. 

• 2+ years of experience with reporting in Salesforce. 

• Motivated self-starter, with a strong drive for continuous learning and growth. 

• Proficient in Microsoft Office (Excel, Word, PowerPoint). 

• Basic HTML/CSS knowledge. 

• Experience working cross functionally across organizations. 

• Experience collaborating with sales and business development considered a strong asset. 

As part of the recruitment process for this position, you will be required to submit your latest citizenship and/or permanent residency information. This information will be used to comply with U.S. Export Control Laws and Regulations. 

WHY WORK WITH US 

• Competitive pay and generous benefits (medical, dental, vision, wellness, RRSP/401K Matching) 

• Expected salary: $85,000 - $100,000 CAD 

• Flexible vacation policy 

• Annual fitness reimbursement 

• Strong sense of camaraderie, mutual respect, and shared goals among colleagues 

• Support for community through charitable alliances 

• Professional and career development opportunities 

• Wellness resources and support from management