At Curaleaf, we’re redefining the cannabis industry with a strong commitment to quality, expertise, and innovation. As a leading global cannabis provider, our brands—including Curaleaf, Select, and Grassroots—offer premium products and services in both medical and adult-use markets.
Join us at Curaleaf to be part of a high-growth, purpose-driven company that champions corporate social responsibility through our Rooted in Good initiative, supporting community outreach and positive change. Here, you’ll have the opportunity to make a meaningful impact, drive innovation, and help shape the future of cannabis.
Title: Marketing Manager, CRM
Location: Stamford, CT (On-Site)
Job Type: FT - Exempt
What You’ll Do:
The Marketing Manager for CRM will support the strategy, development, and execution of CRM programs across our portfolio of brands, driving traffic and sales at our retail stores and building awareness and demand for our brands and products. This role will have a voice in communication strategy and testing plans.
What You’ll Bring:
3+ years of CRM experience, with at least three of those years in the retail industry, with experience working with large data sets.
· Hands-on experience with communication channels of email, push, in-app, and SMS at scale. The more complex, the better, including large, multi-wave, multi-segment, multi-channel, automated marketing campaigns. Knowledgeable in CSS & HTML and desire to grow skills in these areas.
· Strong working knowledge of Braze, Dutchie, Sweed, SpringBig, Monday.com, and Smartsheets.
· Hands-on experience with webhooks and API is preferred.
· Must have an intimate working knowledge of MarTech platforms and integration with CRM.
· Natural collaboration skills and service orientation.
· Exceptional organizational and project management skills, with the ability to adapt quickly and thrive in a fast-paced, dynamic environment..
· Supporting the CRM team in all aspects of CRM marketing campaigns and lifecycle triggers
· Support setting the strategy of CRM lifecycle journey programs.
· Support building, Quality Assurance, and schedule deployment of error-free SMS, email, and mobile push messages.
· The candidate must be a self-starter, flexible to work in a collaborative structure, and thrive in a fast-paced environment.
· Thrives working with cross-functional teams.
Who You Are:
· Bachelor's degree in marketing, business administration, communications, or a related field.
· A minimum of 3-5 years of experience in retail or Customer Relationship Management (CRM) marketing, preferably in a management role.
· Outstanding verbal and written communication skills. You love interacting with people and thrive in cross-functional team environments.
· Exceptional project management skills.
· Possess a unique combination of strategic thinking and a hands-on approach to execution. Both are equally important for success in this role.
· Proven track record of developing and executing successful marketing strategies to drive foot traffic and customer acquisition for rapid growth.
· Strong understanding of local marketing tactics, including events, promotions, and partnerships.
· Demonstrated ability to analyze market trends, conduct competitive analysis, and develop actionable insights.
· Proficiency with Adobe Creative Suite software is a plus.
· Proficiency with Microsoft Outlook, Word, Excel, and PowerPoint software.
· Ability to work effectively in a fast-paced, collaborative environment and adapt to changing priorities.
· Positivity and excitement! You are excited about being an integral part of a fast-moving, emerging channel that operates as a start-up and considers no job too small.
· Be willing to work night and weekend hours as required.
Connecticut Hiring Range
$90,000—$105,000 USD
What We Offer:
- Career Growth Opportunities
- Competitive Pay and Benefits (Health, Dental Vision)
- Generous PTO and Parental Leave
- 401(K) Retirement Plan
- Life/AD&D Insurance, Short & Long-Term Disability
- Community Involvement Initiatives
- Employee Referral Bonuses and Product Discounts
Not all benefits listed above are available to all employees at all locations.
Curaleaf Awards and Achievements:
- 2023 Ragan’s Top Places to Work
- 2022 TIME100 Most Influential Companies
- 2020 Cannabis Doing Good’s Good Neighbor Award
- 2020 Minorities for Medical Marijuana’s Diversity & Inclusion Award
Follow us on Social Media:
Instagram: @curaleaf.usa
Twitter: @Curaleaf_Inc
LinkedIn: Curaleaf LinkedIn
Curaleaf Holdings, Inc. (TSX: CURA) (OTCQX: CURLF) ("Curaleaf") is a leading international provider of consumer products in cannabis with a mission to enhance lives by cultivating, sharing, and celebrating the power of the plant. As a high-growth cannabis company known for quality, expertise and reliability, the Company, and its brands, including Curaleaf, Select, Grassroots, JAMS, Find and Zero Proof provide industry-leading service, product selection and accessibility across the medical and adult-use markets. Curaleaf International is the largest vertically integrated cannabis company in Europe with a unique supply and distribution network throughout the European market, bringing together pioneering science and research with cutting-edge cultivation, extraction, and production. Home | Curaleaf | Cannabis with Confidence
Our corporate Social Responsibility is Rooted in Good. We believe in taking corporate and social responsibility very seriously, from our educational outreach to national partnerships, state-wide initiatives, and local causes. Giving back to the communities where we operate is important to us and helps to change old attitudes by showing the positive impact of cannabis in creating jobs, changing lives, and helping local communities.
Our Vision: To be the world's leading cannabis company by consistently delivering superior products and services and driving the global acceptance of cannabis.
Our Values:
- Lead and Inspire.
- Commit to Win.
- ONE Curaleaf.
- Driven to Deliver Excellence.
Curaleaf is an equal opportunity employer. Curaleaf recruits, employs, trains, compensates, and promotes regardless of race, religion, color, national origin, gender identity, sexual orientation, physical ability, age, veteran status, and other protected status as required by applicable law.
We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.
Individuals adversely impacted by the war on drugs are encouraged to apply.
Current Curaleaf employees should use our internal job board to apply for current openings: https://app2.greenhouse.io/internal_job_board
Top Skills
What We Do
Curaleaf Holdings, Inc. (CSE: CURA) (OTCQX: CURLF) ("Curaleaf") is a leading international provider of consumer products in cannabis with a mission to improve lives by providing clarity around cannabis and confidence around consumption. As a high-growth cannabis company known for quality, expertise and reliability, the Company and its brands, including Curaleaf, Select and Grassroots provide industry-leading service, product selection and accessibility across the medical and adult-use markets. In the United States, Curaleaf currently operates in 23 states with 106 dispensaries, 23 cultivation sites and more than 30 processing sites, employing over 4,800 team members.
Curaleaf International is the largest vertically integrated cannabis company in Europe with a unique supply and distribution network throughout the European market, bringing together pioneering science and research with cutting-edge cultivation, extraction and production. Curaleaf is listed on the Canadian Securities Exchange under the symbol CURA and trades on the OTCQX market under the symbol CURLF. For more information, please visit: https://ir.curaleaf.com.
