Marketing Manager, Boston MA

Posted 3 Days Ago
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Boston, MA
Senior level
Healthtech
The Role
The Marketing Manager develops and coordinates marketing strategies for the Transfusion Management franchise, influences go-to-market strategies, and creates clinical marketing messaging while analyzing customer base trends.
Summary Generated by Built In

We are constantly looking to add to our core talent. If you are seeking a career that is challenging and rewarding, a work environment that is diverse and dynamic, look no further — Haemonetics is your employer of choice.

Job Details

Establishes, directs, and coordinates clinical marketing strategy and activities for the Transfusion Management franchise, with specific focus on downstream North America programs.  Influences go-to-market strategies and crafts compelling clinical and operational value messaging for customers and prospects. Responsible for developing compelling value proof points and deliverables such as case studies and testimonials, white papers, speaking engagements, etc. Responsible for creating and reinforcing the value proposition to drive marketing campaigns, field enablement, partner support, and product launches. Customer facing liaison responsible for collaboration of voice of customer, user communities, market data and KOL development and management.

Essential Duties

  • Maintain subject matter expertise in solution features, software configuration, use cases and operational clinical workflows
  • Conducts analysis of customer base and identifies solutions to trends and changes in demands and collaborate with upstream product marketing for roadmap development
  • Develop clinical marketing focused messaging for product launches with a focus on clinical and operational value
  • Compiles and analyzes competitive information on market trends and tracks key statistics.
  • Visits customers in North America regularly to understand market needs, build KOL network and advocate for case studies.
  • In collaboration with global and franchise marketing, develop and support successful implementation of annual strategic and marketing plans at the regional level.
  • Supports Global Marketing Directors to develop strategies to meet revenue goals for global market

Supervisory Responsibilities: None

Qualifications

Education

Bachelor's Degree (Required)

Master's Degree or advanced marketing training (Preferred)

Years of Experience

6 – 7 years Progressive marketing and or sales experience with a minimum of 5 years in a healthcare related industry (Required)
Experience in blood banking, laboratory, nursing or other healthcare-related operational or clinical role (Preferred)

***Boston Based Position

EEO Policy Statement

Top Skills

Clinical Workflows
Market Analysis
Marketing Strategies
Software Configuration
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The Company
HQ: Boston, MA
1,993 Employees
On-site Workplace
Year Founded: 1971

What We Do

Haemonetics (NYSE: HAE) is a global healthcare company dedicated to providing a suite of innovative medical products and solutions for customers, to help them improve patient care and reduce the cost of healthcare. Our technology addresses important medical markets: blood and plasma component collection, the surgical suite, and hospital transfusion services. To learn more about Haemonetics, visit www.haemonetics.com.

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