B2B Marketing Manager

The Role:

The B2B Marketing Manager contributes to a team of B2B Representatives that implements marketing strategies, provides community engagement and product training, and generates revenue on the B2B side of our business. In this role, you will support the B2B sales team in executing the monthly, quarterly, and annual strategic growth initiatives for Aventon products. This role reports directly to the Director of Sales.

Responsibilities:

• Develop and implement B2B marketing strategies and campaigns that align with Aventon’s overall business goals.
• Identify growth opportunities and create marketing roadmaps that expand dealer partnerships and revenue streams.
• Build targeted marketing initiatives (email, digital, print, events) to support our 1k+ dealers across the U.S.
• Oversee co-marketing and channel partner programs to drive mutual brand growth and improve the dealer experience.
• Create and manage tailored marketing content, sales enablement tools, and training materials for dealer partners.
• Coordinate dealer-focused events such as tradeshows, webinars, and product demos to bolster brand loyalty.
• Maintain a consistent brand voice across all B2B marketing touchpoints, ensuring Aventon’s core values are communicated effectively.
• Monitor market trends, competitor activities, and emerging technologies to refine marketing messages.
• Track, analyze, and report on B2B marketing performance metrics (e.g., leads, conversions, ROI) to measure effectiveness and inform future strategies.
• Present actionable insights and recommendations to senior leadership, ensuring data-driven decisions.

Qualifications:

• Bachelor’s degree in Marketing, Business, or a related field; MBA or equivalent advanced degree preferred.
• 5+ years of experience in B2B marketing, preferably in a similar channel or retail/distribution environment.
• Proven track record of creating and executing successful dealer or channel marketing strategies.
• Excellent written and verbal communication skills, with the ability to tailor messaging to different audiences.
• Strong analytical mindset; proficiency in marketing automation and CRM tools.
• Passion for e-mobility, cycling, or outdoor lifestyle products is a plus.

Keys to Success:

• DATA DRIVEN – you thrive on data and use it to guide your decision making, recommendations, and priorities.
• NIMBLE – you can work in ambiguity and are committed to helping Aventon level up. You can shift perspectives, priorities, and deadlines.
• RESILIENT – you don’t shy away from a challenge and take every opportunity to learn and grow. You’re accountable, can admit when you’re wrong, and can come back to the table after a hard day to keep working toward our desired future.
• SOLUTIONS ORIENTED / SOLUTIONIZED – you can identify the problem and find a solution for it. You strive for continuous improvement and aren’t afraid to speak up about what is working, and what isn’t.
• ENGAGED – you love the work, love the product, and believe in the mission. If you don’t connect with something about Avant Sports, this probably isn’t the place for you. 

EQUAL EMPLOYMENT OPPORTUNITY:

Ride Aventon, Inc. (“the Company” or “Aventon”) is proud to be an Equal Opportunity employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Aventon is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process.