VARSITY SPIRIT, A VARSITY BRANDS COMPANY - THE DRIVING FORCE IN SPIRIT ACROSS CHEER, DANCE, BAND AND YEARBOOK
For over 50 years, Varsity Spirit has been the leading global source for all things spirit, including cheerleading, dance team, performing arts and yearbook. Focused on safety, entertainment and traditional school leadership, Varsity Spirit’s 5,000+ employees are dedicated to celebrating school spirit. A leader in apparel innovation, educational camps, clinics, competitions, and yearbook, Varsity Spirit impacts more than a million athletes each year.
OUR COMMITMENT TO SAFETY
At Varsity Spirit, the safety and wellbeing of the young people we serve is of the utmost importance. Since our inception 50 years ago, we have been – and remain – steadfastly committed to doing our part to create a safe and positive environment for our participants’ physical, emotional, and social development, and promoting an environment free from abuse and misconduct. Varsity has a zero tolerance for abuse in its programs, events, and associated business activities. Varsity is committed to reporting all suspicions, allegations, and incidents of abuse in full accordance with local laws and reporting requirements. Learn more at Our Commitment to Safety - Varsity.com.
Job Summary:
We are looking for a highly skilled and detail-oriented Marketing Automations Manager to join our marketing team. In this role, you will manage and optimize our marketing automation platforms, drive efficiency, and improve campaign effectiveness. You will work closely with cross-functional teams to implement automated marketing campaigns, analyze performance data, and ensure seamless integration of our marketing technology stack.
Key Responsibilities:
- Marketing Automation Strategy:
- Develop and execute a comprehensive marketing automation strategy that aligns with overall marketing goals.
- Identify opportunities to automate marketing processes to improve efficiency, scalability, and personalization.
- Work with the marketing team to design, build, and optimize automated workflows for lead nurturing, email campaigns, customer journeys, and more.
- Campaign Management:
- Manage and maintain the marketing automation platform, ensuring data accuracy, campaign performance, and system integrity.
- Create and manage automated marketing campaigns, including segmentation, A/B testing, and performance tracking.
- Collaborate with content and design teams to develop email templates, landing pages, and forms that enhance the customer experience.
- Data Analysis & Reporting:
- Monitor and analyze the performance of automated marketing campaigns, providing insights and recommendations for improvement.
- Generate reports and dashboards to track key performance indicators (KPIs) such as open rates, click-through rates, conversion rates, and ROI.
- Use data to identify trends, patterns, and opportunities for campaign optimization and audience engagement.
- Stay up-to-date with the latest trends and best practices in marketing automation and martech.
- Team Collaboration & Leadership:
- Work closely with the marketing, content, design, data and IT teams to ensure alignment on campaign objectives and execution.
- Provide training and support to marketing team members on the use of the marketing automation platform.
- Lead efforts to continually improve processes, tools, and capabilities related to marketing automation.
Qualifications:
- Bachelor’s degree in Marketing, Business, Information Technology, or a related field.
- 5+ years of experience in marketing automation, digital marketing, or related roles.
- Strong analytical skills with experience in campaign performance analysis and reporting. Salesforce Intelligence and PowerBI experience a plus.
- Proficiency in CRM systems, email marketing platforms, and data management. Salesforce Sales and Marketing Cloud experience a plus.
- Excellent project management skills with the ability to manage multiple projects simultaneously and work in a fast-paced environment.
- Strong communication and collaboration skills with the ability to work cross-functionally.
Preferred Qualifications:
- Experience segmenting and managing a large audience database.
- Hands-on experience with Salesforce Marketing Cloud and CDP platform.
- Certifications in marketing automation platforms or digital marketing.
- Knowledge of HTML, CSS, and basic web design principles.
- Familiarity with data privacy laws and regulations.
#LI-MC1
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities required of the employee for this job.
JOIN THE BEST TEAM IN SPORT & SPIRIT
At Varsity Brands, we believe every student deserves the opportunity to succeed and every educator wants to make a difference. It takes a team to make a real impact, and through our two divisions – BSN SPORTS and Varsity Spirit – and our network of 6,000+ employees and independent representatives, we are proud to partner with a wide range of educational institutions and club and professional sports to transform the student journey in SPORT and SPIRIT.
OUR VALUES
Service - We lead with heart. We champion community.
Passion - We love what we do. It fuels our purpose.
Integrity - We do what we promise. We own our actions and decisions.
Respect - We earn it by giving it. Because everyone deserves it.
Innovation - We never stop striving to be better. For ourselves and our community.
Transparency - We are committed to openness and honesty in everything we do.
OUR BENEFITS
We are committed to putting you and your families first. For benefits eligible roles, we offer a variety of choices and costs as well as program enhancements that align with our responsibility to elevate the employee experience. Some of our offerings include:
- Comprehensive Health Care Benefits
- HSA Employer Contribution/ FSA Opportunities
- Wellbeing Program
- 401(k) plan with company matching
- Company paid Life, AD&D, and Short-Term Disability
- Generous My Time Off & Paid Holidays
- Varsity Brands Ownership Program
- Employee Resource Groups
- St. Jude Partnership & Volunteer Opportunities
- Employee Perks including discounts on personal apparel and equipment!
Varsity Brands companies are equal opportunity employers. Qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, citizenship, gender, sexual orientation, gender identity, veteran’s status, age or disability.
Top Skills
What We Do
Varsity Brands elevates the student experience- in Sport, Spirit, and Achievement.
We are BSN SPORTS, the recognized leader in athletic gear; Varsity Spirit, the driving force in spirit; and Herff Jones, the most trusted name in celebrating student milestones. We partner with educators, coaches, and students to build school pride, student engagement, and community spirit.
With a mission to inspire achievement and create memorable experiences for young people, Varsity Brands elevates the student experience, promotes participation and celebrates achievement through three unique but interrelated businesses: BSN SPORTS, a Varsity Sport Brand; Varsity Spirit; and Herff Jones, A Varsity Achievement Brand. Together, these assets promote personal, school and community pride through their customizable products and programs to elementary and middle schools, high schools, and colleges and universities, as well as church organizations, professional and collegiate sports teams and corporations. Through its dedicated employees and independent representatives, Varsity Brands reaches its individual and institutional customers each year through competitions, camps and sales.
