Marketing Manager 1784

The Role:

•Develop the Markets business vertical marketing strategy in collaboration with key stakeholders to align with wider business objectives.

•Implement and launch engaging, results-driven multi-channel marketing campaigns in line with business goals and the overall marketing strategy.

•Create a consistent pipeline of marketing activity 3–6 months in advance, including events, emails, content strategy, and press and media activities.

•Collaborate with the wider Impact team and the Markets business vertical stakeholders to ensure the successful delivery of the marketing campaigns.

•Enhance brand recognition in our key markets using traditional and digital platforms.

•Build a marketing infrastructure to measure and benchmark all marketing activity. Work with business vertical stakeholders on defining relevant KPIs, and analyze and report on multi-channel campaign performance and metrics.

•Communicate the marketing strategy and developments to stakeholders and the ION leadership.

•Proactively research best practices, industry trends, and competitor activity to develop marketing programs focused on customer retention and growth.

•Define a best-practice marketing playbook. This will incorporate product and market knowledge from ION’s commercial and editorial teams.

Your skills, experience, and qualifications

• A bachelor’s degree or higher in marketing communications or a related field.
• 10+ years of B2B marketing experience, including a working knowledge of:
• Email marketing
• Events, both in-person and digital
• Content marketing
• Lead generation and conversion optimization
• Performance analysis, PR, and media relations
• Social media and online channels
• A proven track record in delivering measurable results from marketing initiatives.
• A solid foundational knowledge of marketing principles.
• The ability to think critically and independently and adapt to changing goals.
• The ability to work both autonomously and collaboratively.
• Proactive and highly organized, with excellent time management and the ability to work in a fast-paced, deadline-oriented environment.
• Strong project and people management skills.
• Budget management experience.
• Highly proficient in written and verbal communication.




• Preferred
• Experience in the IT or financial industry
• Experience in Agile Marketing.

About ION:

We’re a diverse group of visionary innovators who provide trading and workflow automation software, high-value analytics, and strategic consulting to corporations, central banks, financial institutions, and governments. More than 40% of the world’s largest companies use our solutions. Founded in 1999, we’ve achieved tremendous growth by bringing together some of the best and most successful financial technology companies in the world. Over 2,000 of the world’s leading corporations, including 50% of the Fortune 500 and 30% of the world’s central banks, trust ION solutions to manage their cash, in-house banking, commodity supply chain, trading and risk. Over 800 of the world’s leading banks and broker-dealers use our electronic trading platforms to operate the world’s financial market infrastructure. With 10,000 employees and offices in more than 40 cities around the globe, ION is a rapidly expanding and dynamic group. ION is a rapidly expanding and dynamic group with 13,000 employees and offices in more than 40 cities around the globe, Our ever-expanding global footprint, cutting edge products, and over 40,000 customers worldwide provide an unparalleled career experience for those who share our vision.