Marketing Intern - US

Posted 8 Hours Ago
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Sunnyvale, CA
Internship
Biotech
The Role
As a Marketing Intern at Cepheid, you will develop a customer nurture campaign to enhance the installation experience of new diagnostic systems. Your role involves collaborating with sales and service teams, creating customer-facing materials, conducting needs assessments, managing feedback loops, and presenting project outcomes.
Summary Generated by Built In

At Cepheid, we are passionate about improving health care through fast, accurate diagnostic testing. Our mission drives us, every moment of every day, as we develop scalable, groundbreaking solutions to solve the world’s most complex health challenges. Our associates are involved in every stage of molecular diagnostics, from ideation to development and delivery of testing advancements that improve patient outcomes across a range of settings. As a member of our team, you can make an immediate, measurable impact on a global scale, within an environment that fosters career growth and development.

Cepheid is proud to work alongside a community of six fellow Danaher Diagnostics companies. Together, we’re working at the pace of change on diagnostic tools that address the world’s biggest health challenges, driven by knowing that behind every test there is a patient waiting.

Learn about the Danaher Business System which makes everything possible.

The US Marketing Intern is responsible for Development of a New Customer Nurture Campaign for Supporting New System Sales in Hospitals and Health Systems, this project will enhance the customer experience during the installation of new systems, building brand loyalty. This internship offers a valuable opportunity to gain hands-on experience in marketing, customer engagement, and project management within the healthcare industry. This position will play a crucial role in enhancing the customer experience and supporting the successful deployment of new systems in hospitals and health systems.

This position is part of US Marketing and will be located in Sunnyvale, CA. At Cepheid, our vision is to be the leading provider of seamlessly connected diagnostic solutions.

In this role, you will have the opportunity to:

  • Collaborate with Cross-Functional Teams: Work closely with Sales, Service, and Field Application Specialists (FAS) to gather insights and understand the customer journey.

  • Develop Communication Materials: Create customer-facing emails and flyers that outline the installation process and provide valuable tips and tricks.

  • Conduct Needs Assessments: Identify key customer needs and challenges during the system installation process through meetings and interviews.

  • Implement a Feedback Loop: Establish and manage a feedback mechanism to gather and analyze insights from customers and internal teams.

  • Present Findings and Materials: Prepare and deliver a comprehensive presentation summarizing the project outcomes, including the developed materials and insights gained.

The essential requirements of the job include:

  • Education: Currently enrolled in a Bachelor's or Master's program in Marketing, Communications, Business, or a related field with an interest or concentration in science a plus.

  • Proficiency in Content Creation: Demonstrated experience in writing and designing customer-facing materials, such as emails, flyers, or guides.

  • Strong Organizational Skills: Ability to manage multiple tasks, coordinate with various teams, and meet deadlines.

Travel, Motor Vehicle Record & Physical/Environment Requirements:

  • Ability to Travel: Minimal travel required; primarily office-based. Possible travel to customer site or Trade Show.

  • Physical Requirements: Ability to work on a computer for extended periods.

It would be a plus if you also possess previous experience in:

  • Experience in Healthcare Industry: Prior experience working in the healthcare industry, especially in a customer-facing role.

  • Familiarity with Design Tools: Proficiency in design tools such as Adobe Creative Suite or similar software.

The hourly rate for this role is $30.  This is the rate that we in good faith believe is the rate of compensation for this role at the time of this posting. 

#earlycareer

Join our winning team today. Together, we’ll accelerate the real-life impact of tomorrow’s science and technology. We partner with customers across the globe to help them solve their most complex challenges, architecting solutions that bring the power of science to life. 

For more information, visit www.danaher.com.

Danaher Corporation and all Danaher Companies are committed to equal opportunity regardless of race, color, national origin, religion, sex, age, marital status, disability, veteran status, sexual orientation, gender identity, or other characteristics protected by law. We value diversity and the existence of similarities and differences, both visible and not, found in our workforce, workplace and throughout the markets we serve. Our associates, customers and shareholders contribute unique and different perspectives as a result of these diverse attributes.

The EEO posters are available here.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform crucial job functions, and to receive other benefits and privileges of employment. Please contact us at [email protected] to request accommodation.

Top Skills

Adobe Creative Suite
The Company
HQ: Sunnyvale, CA
4,883 Employees
On-site Workplace
Year Founded: 1996

What We Do

Cepheid is dedicated to improving healthcare by pioneering molecular diagnostics that combine speed, accuracy, and flexibility. The company's GeneXpert® systems and Xpert® tests automate highly complex and time-consuming manual procedures, providing A Better Way for institutions of any size to perform world-class PCR testing. Cepheid’s broad test portfolio spans respiratory infections, blood virology, women’s and sexual health, TB and emerging infectious diseases, healthcare-associated infectious diseases, oncology and human genetics. The company’s solutions deliver actionable results where they are needed most – from central laboratories and hospitals to near-patient settings. For more information, visit http://www.cepheid.com.

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