Marketing Head of Buchanan's

Job Description :

Diageo is the world’s leading premium drinks company with an outstanding collection of brands, such as Johnnie Walker, Smirnoff, Baileys, Captain Morgan, Tanqueray and Guinness. With over 200 brands in 180 countries and a global network of entrepreneurial individuals, our teams blend a diverse range of experience, knowledge and skills. We connect customers and consumers to our iconic products and create innovative experiences that bring people together to celebrate life. 

Position: Marketing Head of Buchannan´s

Context/Scope:

• This role will be in charge to strengthen Diageo’s relevance in Scotch via Buchanan's, where the organization still has plenty of opportunity to cause breakthrough growth within the Scotch segment.
• This leader needs to embrace the best of Marketing Flair to gather very busy consumers’ attention while wearing at the same time the hat of a General Manager building the right Price, Costs, Innovation and Formats Strategies to become the fastest recruiting 18 – 24 yo valuable portfolio in the market.  
• The next step of our journey is even more exciting, and challenging. We have set ourselves the ambition to exponentially grow the Scotch business beyond Diageo MX rate, causing a breakthrough in our current margin to become a valuable recruitment machine for the organization.

Top 3-5 Accountabilities:

• Deliver Efficient and Breakthrough Marketing Plans for Buchanan's Trademark (including innovation portfolio) in order to recruit a valuable recruiting machine for the organization
• Beat the competition (in terms of Value Share and Brand Strength equity) for projects he manages
• Kay Partners Influence to keep its portfolio in the map into a growing organization. From Local Exec to Global Teams... from Agencies to multifunctional team management (Supply, Finance, Innovation, Sales).

Qualifications and Experience Required:

• Top University degree level qualifications on any major subject (marketing, business, engineering, etc.),
• Graduate with at least 6yrs Marketing or Sales experience, with consistent record on building valuable insights that unlock growth on unstable market contexts
• Required experience on P&L management
• Confirmed resilience and ability to build strong relationships quickly across functions.
• Strong sense of Ownership and a Self-starter. Doesn’t require formal authority or hierarchy to lead the conversations that the business requires. Able to navigate a clear path forward even at times of ambiguity.

Flexibility

This is key to success in our business and many of our staff work flexibly in many different ways. Please talk to us about what flexibility means to you and don’t let anything stop you from applying.

 Diversity statement

Celebrating our inclusive and diverse culture is core to Diageo’s purpose of “celebrating life every day everywhere”. This purpose is, in itself, inclusive in nature, as it values everybody irrespective of background, disability, religion, gender identity, sexuality or ethnicity.

We know that for our business to thrive and for Diageo to realize its ambition, we depend on having diverse talent with a range of backgrounds, skills and capabilities in each of the 180 countries in which we operate and to reflect our broad consumer base. We view diversity as one of the key enablers that helps our business to grow and our values, purpose and standards set the conditions for us to respect the unique contribution each person brings.

Worker Type :

Regular

Primary Location:

Mexico City

Additional Locations :

Job Posting Start Date :

2024-12-02