Marketing Functional Transformation SME

COMPANY DESCRIPTION:

Blue Acorn iCi, an Infosys company, is a digital consultancy focused on delivering innovative solutions across customer experience, commerce, and data. Our team of over 400 experts enable clients to navigate large-scale, digital transformation programs. 

Whether it’s a digitally savvy consumer brand or a legacy manufacturer, Blue Acorn iCi empowers businesses with digital scalability to deliver unprecedented levels of performance and customer experience. With services that include strategy, analytics, design, and engineering, we elevate global brands across industries such as media, consumer goods & retail, financial services, manufacturing, technology and more.

Join our innovative and collaborative team as we deliver extraordinary digital experiences for some of the world’s largest brands! 

Position Overview
A "marketing functional transformation SME" refers to a subject matter expert (SME) who specializes in guiding small and medium-sized enterprises (SMEs) through a process of significantly changing their marketing functions, typically by incorporating new digital technologies and strategies to improve customer engagement, reach, and overall marketing effectiveness within the digital age; essentially helping SMEs "transform" their marketing operations to be more modern and efficient. 
Key points about a marketing functional transformation SME:

• Focus on SMEs:

They understand the unique challenges and needs of smaller businesses when it comes to marketing, including limited resources and potential lack of digital expertise. 

• Digital Transformation Expertise:

They are well-versed in emerging digital marketing technologies like social media, content marketing, email automation, and data analytics, and can guide SMEs on how to best leverage them. 

• Strategic Planning:

They can help SMEs develop a comprehensive digital marketing strategy aligned with their overall business goals, including customer segmentation, channel selection, and performance metrics. 

• Change Management:

Beyond just implementing new tools, they facilitate cultural shifts within the organization to embrace digital marketing practices and adapt to changing customer behaviors. 
What a marketing functional transformation SME might do:

• Assess current marketing capabilities:

Evaluate existing marketing strategies, tools, and processes to identify areas for improvement and digital transformation opportunities. 

• Develop a digital marketing roadmap:

Create a plan outlining the necessary steps to implement new digital marketing initiatives, including budget allocation and timelines. 

• Train staff on digital marketing tools:

Provide training to marketing teams on how to use new digital marketing platforms and technologies effectively. 

• Implement data-driven decision making:

Help SMEs leverage data analytics to gain insights into customer behavior and optimize marketing campaigns for better results. 

• Monitor and measure performance:

Track key performance indicators (KPIs) to evaluate the success of marketing initiatives and make necessary adjustments.