Marketing Executive

Job Summary:

Company: DF Concerts

Department: Marketing and Communications

Location: Glasgow, UK

Reports to: Marketing Manager

Working Hours: 40hrs - Mon to Fri + additional event work as required

Role Description

As our Marketing Executive, you'll drive powerful marketing campaigns across all company brands. You'll develop and execute creative marketing ideas, craft engaging content that resonates with fans, and drives ticket sales. Taking charge of specific shows and brands, you'll work in a collaborative, passionate team environment that values innovation and excellence.

What it’s like to work in the Team

The Marketing and Communications team at DF Concerts is made up of a diverse group of individuals, all sharing a passion for what they do in their roles. We have a helpful, open, and approachable nature which helps to build relationships within the team and the wider company and allows for collaborative working. We all have a joint passion for selling out events and building the brands we work across to achieve our joint goals.

Who you are

Competencies / Skills / Knowledge / Experience

• Proven experience or exposure to a fast-paced marketing role.

• A demonstrable, rounded understanding of marketing including digital marketing, and communications.

• Solid understanding of the UK events and festivals landscape.

• Strong organisational skills, the ability to work efficiently under pressure and multi-task to meet deadlines.

• Excellent knowledge of best practices across all marketing channels.

• Proficiency in social media platforms, content management systems, and tools like Mailchimp, Canva, and Monday.com.

• A passion for all things marketing and a strong desire to learn, create, contribute, and innovate.

• In-depth knowledge of marketing performance metrics, campaign reporting and conduction customer research.

• Excellent attention to detail with a focus on quality and consistency.

• Excellent copywriting, proof reading and interpersonal skills.

• The drive to take initiative, work independently and be accountable while also working as a team player who is collaborative, positive, and flexible.

Behaviours

The following attributes determine how the role will be carried out and are required to be a success.

• Passionate about music and delivering first-class, inclusive events for fans of all backgrounds.

• Proactive, creative, and innovative in communicating messages and enhancing event promotion.

• Organised, adaptable, supportive, calm under pressure.

• A problem-solver who is confident, self-directed, and thrives under empowerment.

• Diplomatic and professional, with strong, influential communication skills.

• Committed to fostering a respectful, equal, and collaborative working environment.

What the role includes

• Plan, develop and execute marketing campaigns across all the company’s key brands.

• Plan and implement campaign timelines, drive deadlines, oversee the development of all marketing materials, and manage the marketing budgets.

• Analyse and report on customer data, trends, and market analysis to build and create successful marketing strategies for each event.

• Deliver high-quality campaign reports measuring the performance of the campaign and distribute information to relevant parties and provide recommendations for future campaigns.

• Develop engaging and creative content for social media, website and email marketing, working closely with graphic designers and external agencies to produce marketing materials.

• Develop and maintain effective working relationships with promoters, agents, venues, key agencies, third parties and partners.

• Manage social media channels, website and email, ensuring consistent tone and branding.

• Monitor competitors' activities and identify new industry and marketing trends.

• Undertake other activities in support of the marketing team as requested.

Equal Opportunities

We are passionate and committed to our people and go beyond the rhetoric of diversity and inclusion. You will be working in an inclusive environment and be encouraged to bring your whole self to work. We will do all that we can to help you successfully balance your work and homelife. As a growing business we will encourage you to develop your professional and personal aspirations, enjoy new experiences, and learn from the talented people you will be working with. It’s talent that matters to us and we encourage applications from people irrespective of their gender, race, sexual orientation, religion, age, disability status or caring responsibilities.

The Company

DF Concerts is part of Live Nation Entertainment which is the world’s leading live entertainment company comprised of global market leaders: Ticketmaster, Live Nation Concerts, LN Media and Artist Nation Management. DF Concerts & Events bring the best live music and life affirming experiences to music fans across Scotland, year after year through a range of large outdoor festivals, stadium shows and indoor concerts. DF Concerts works with the biggest names in music as well as championing the career progression of emerging acts by operating, “quite possibly the finest small venue in the world”, King Tut’s Wah Wah Hut – supporting the vibrant music scene from grassroots level up.

APPLICATION DEADLINE: 6TH JANUARY 2025. We reserve the right to close applications at anytime.

We are lucky enough to have a break during the Christmas period and will review you application when we return in the year.

#DFC