Marketing Developer (Front-end Web Developer)

Reposted 16 Days Ago
Be an Early Applicant
Berlin
Mid level
Travel
The Role
The Marketing Developer will bridge Marketing and Product teams, implementing technical solutions, enhancing CMS, and integrating AI for efficient digital strategies.
Summary Generated by Built In

We are looking for a highly skilled and collaborative Frontend Web Marketing Developer to join our team. This role will be pivotal in bridging the gap between the Marketing and Product & Engineering teams. You will provide technical support and implement solutions across various marketing functions, including our SEM, SEO, CRM, and paid media teams. Additionally, you’ll bring expertise in creating automated content solutions and integrating AI systems into our web platforms, driving efficiency and innovation in our digital marketing strategies.

YOUR CHALLENGE:

  • Collaborate with the Marketing, SEO, CRM, and Paid Media teams to address development requests and implement technical solutions.
  • Support the integration and maintenance of headless CMS platforms (primarily Contentful) and ensure marketing content is efficiently managed and deployed.
  • Ownership, implementation, and monitoring of frontend tracking solutions for google tag manager and braze. 
  • Act as a liaison between Marketing and Product & Engineering teams to identify and solve technical challenges that may impact marketing performance or campaigns.
  • Develop custom solutions or enhancements for marketing operations, landing pages, or email campaigns.
  • Design and implement automated content generation systems to scale marketing efforts and improve efficiency.
  • Integrate AI-powered tools and technologies into our web platforms to enhance personalization, content recommendations, and marketing automation.
  • Troubleshoot and provide technical support for issues reported by non-developer stakeholders and propose effective solutions.
  • Contribute to the continuous improvement of our tech stack, especially in terms of CMS efficiency, SEO, and data-driven marketing efforts.
  • Stay updated on industry trends and best practices in both marketing and development, particularly around AI and content automation.

 ABOUT YOU:

  • Proficiency (3+ years) in web development languages TypeScript, with NextJS (a React framework), CSS, HTML and knowledge of modern frameworks.
  • Proven experience as a frontend marketing developer or similar role, with a focus on supporting cross-functional marketing teams.
  • Expertise with headless CMS platforms (Contentful) and familiarity with app ecosystems.
  • Understanding of SEO principles, digital marketing, and data tracking technologies (Tableau, etc.).
  • Experience working closely with Product and Engineering teams in an agile environment.
  • Knowledge of Google Tag Manager
  • Problem-solving mindset with the ability to communicate technical solutions effectively to non-technical stakeholders.
  • Excellent collaboration skills and experience working in a fast-paced, cross-functional environment.

Nice to Have:

  • Experience with CRM platforms (e.g., Salesforce) and marketing automation tools.
  • Familiarity with paid media platforms and tracking.
  • Knowledge of APIs and data integration between systems.
  • Experience with automated content generation and AI integration in web platforms.


Your First-Year Roadmap

Here’s what your journey at Blacklane could look like:

  • 3 months:
    Immerse yourself in the business and role → Onboarding, meet key stakeholders, start to contribute.
  • 6 months:
    Build confidence in your role → fully own core tasks and drive measurable impact on team and company goals. Take ownership of projects, collaborate cross-functionally on initiatives that leave a noticeable mark.
  • 12 months:
    Scale your contributions and your expertise or leadership potential

The Blacklane Hiring Process → Expected duration: 6 weeks

1. Application Review:
  Your CV and documents are being reviewed by our respective Talent Acquisition  + Hiring Manager.

2. Talent Acquisition Interview:
    A quick introductory chat to ensure the role excites you and matches your interests and skills.

3. Second Round:
   Case Study/Technical Interviews/Peers Interview/Stakeholder Interview
   A deeper dive into your experience and the specific aspects of the role, emphasizing alignment with Blacklane’s goals and vision.

4.Third Round:
  Executive Interview and if applicable Reference Check.

5. Offer Call: 
Celebrating YOU in joining the Blacklane crew.

About Blacklane
Our mission is simple but powerful: to become the world’s leading premium, global chauffeur service. Operating in 50+ countries, we reimagine chauffeur-driven rides by prioritizing reliability, innovation, and first-class service at every step. Blacklane is also at the forefront of sustainable mobility efforts, continuously working to reduce our operational impact on the planet.Our Company Culture

Blacklane has grown from a two-person startup in Berlin to a global team of over 300 people representing 54+ nationalities. Powered by our commitment to care, inclusion, innovation, and collaboration, we support employees through initiatives like Employee Resource Groups (ERGs), mentorship programs, and more.

Here are just a few examples of the ERGs fostering connection:

  • LGBTQIA+ Network – Advocating for inclusivity and championing allyship.
  • Bookclub – Encouraging cultural exchange, fostering discussion, critical thinking, and team engagement through shared reading and analysis.
  • Blacklane Cares Leave – Spend up to eight paid hours annually volunteering for causes meaningful to you.

We welcome—and actively support—employees to create or join the communities that are important to them.

Why join us in a Blacklane on the fast lane?

  • Fair Pay & Shared Success → We provide good salaries and automatically enroll all employees in our Virtual Stock Options Plan (VSOP). Your shares vest over four years, with full transparency on their value growth through Ledgy.
  • Blacklane Mystery Rides → As a valued contributor to our success and growth, we are pleased to offer you one complimentary ride per quarter to experience and evaluate our chauffeur services firsthand.
  • Learning & Development at Blacklane → We value the person beyond the CV, which is why we are committed to your continuous growth—not just for the company’s success, but for your own professional development. We believe that when our employees stay ahead, so does Blacklane. That’s why you have free access to thousands of online courses on LinkedIn Learning, tailored to your career aspirations, along with a unique learning experience designed for those stepping into leadership roles.
  • The way to your heart goes  through your stomach? → If so, we’ve got something special for you: our weekly homecooked, quality office lunches. Not only do they fuel your mind and body, but they also provide the perfect opportunity to connect with colleagues from all departments, fostering stronger bonds beyond your own division.
  • Your Health, No Compromise → with Nilo Health & WHOOP
    We prioritize both your mental and physical well-being because a healthy team creates a thriving culture. That’s why we offer access to the Nilo Health platform for mental wellness and the WHOOP bracelet to support your fitness—available for you to use as you choose.
  • Social responsibility → We Care: Learn more about Miracle flights and the meaningful impact behind our commitment to making a difference.
  • Share your ideas with Blacklane’s C-Level - Our approachable C-Level team values your insights. Once a month, they host a consultation day where you’re invited to share your ideas, feedback, and constructive criticism—because your voice shapes our future.

We place great value on equal opportunities. Therefore, we welcome everyone to apply.

Still not convinced?

→ Watch us on Amazon Prime

→ Listen to Jens in Startup insider episode #1643

→ Blacklane is backed by investors who share our vision: Mercedes-Benz MobilityTasaruSixt, the Al Fahim GroupAlstin Capital, RI Digital Ventures, and b2venture

 

Top Skills

Ai Systems
Contentful
CSS
Google Tag Manager
HTML
Nextjs
Salesforce
Tableau
Typescript
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The Company
HQ: Berlin
2,011 Employees
On-site Workplace
Year Founded: 2011

What We Do

Our global chauffeur service brings peace of mind to business travelers moving through a fast-paced world.

Our crew’s dedication to safety, reliability, and smart technology places us at the forefront of a new era of stress-free business travel. Since 2017, the company has been carbon offsetting every ride, combining a high-end guest experience with care for the planet.

Enjoy a private and convenient five-star service for all of your airport transfers, City to City, and in-city rides. Upgrade your travels on Blacklane’s mobile app or website

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