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Altium is transforming the way electronics are designed and built. From startups to world’s technology giants, our digital platforms give more power to PCB designers, supply chain, and manufacturing, letting them collaborate as never before.
- Constant innovation has created a transformative technology, unique in its space
- More than 30,000 companies and 100,000 electronics engineers worldwide use Altium
- We are growing, debt-free, and financially strong, with the resources to become #1 in the EDA industry
About the role:
We are seeking a highly skilled and data-driven Marketing Data & Analytics Manager with a strong focus on analytics to join our marketing team. This role is essential in ensuring that we can effectively track and optimize the entire user journey—from anonymous visits to purchase and through product adoption within our products and apps. The ideal candidate will be a strategic thinker with a passion for leveraging data to drive marketing decisions, improve customer experiences, and enhance product adoption.
A day in the life of our Marketing Data & Analytics Manager:
- 1. Data Analytics and Reporting:
- Develop and maintain comprehensive analytics frameworks to track user
behavior and interactions across various touchpoints. - Analyze user data to identify trends, insights, and opportunities for improving the
customer journey. - Create and manage dashboards to visualize user journey metrics, including
acquisition, engagement, conversion, and retention rates. - Collaborate with the data engineering team to develop predictive models that
anticipate user behavior and optimize marketing strategies.
- Develop and maintain comprehensive analytics frameworks to track user
- 2. User Journey Tracking:
- Implement and refine tracking mechanisms to capture data at every stage of the
customer lifecycle, from anonymous visits to post-purchase product adoption. - Work closely with the engineering and product teams to ensure seamless
integration of tracking tools within the app and across all digital channels. - Monitor and troubleshoot data integrity issues, ensuring accurate and reliable
tracking of user journeys
- Implement and refine tracking mechanisms to capture data at every stage of the
- 3. Marketing Strategy and Optimization:
- Collaborate with marketing and product teams to develop data-driven strategies
for user acquisition, retention, and product adoption. - Use data insights to segment audiences and personalize marketing campaigns to
target specific customer needs and behaviors. - Continuously optimize marketing campaigns by conducting A/B tests and other
experiments to improve key performance metrics.
- Collaborate with marketing and product teams to develop data-driven strategies
- 4. Cross-Functional Collaboration:
- Act as the bridge between the marketing, product, and data teams to ensure
alignment on goals and execution of lifecycle marketing strategies. - Provide insights and recommendations to the broader marketing team based on
data analysis and user journey tracking.
- Act as the bridge between the marketing, product, and data teams to ensure
- 5. Product Adoption and Engagement:
- Analyze product usage data to identify opportunities to increase user
engagement and adoption within the app. - Develop and execute targeted campaigns to drive feature adoption and long-term
user retention. - Measure the effectiveness of product adoption initiatives and refine strategies to
maximize impact.
- Analyze product usage data to identify opportunities to increase user
Who We’re Looking For:
- Bachelor's degree in Marketing, Data Analytics, Statistics, or a related field. Advanced degree is a plus.
- 5+ years of experience in marketing analytics, with a strong focus on data analytics and user journey tracking.
- Proficiency in analytics tools such as Google Analytics, Bizible, Mixpanel, Domo or similar platforms.
- Experience with data visualization tools (e.g., Tableau, Domo) and CRM and MA systems (e.g., Salesforce, Marketo).
- Strong understanding of digital marketing channels, including SEO, email marketing, social media, and paid advertising.
- Excellent analytical skills with the ability to translate complex data into actionable insights.
- Strong project management skills with the ability to manage multiple projects simultaneously.
- Experience working in a fast-paced, collaborative environment with cross-functional teams.
- Familiarity with app analytics and user engagement strategies is a plus.
The salary range for this role is $99,959 to $115,250. Actual compensation packages within this range are based on a wide array of factors unique to each candidate and role requirements, including but not limited to skill set, years and depth of experience, certifications, and specific location.
Our Benefits
- 🏥 Healthcare coverage
- 🤓 Prescription drug, vision, and dental plans
- 💸 HSA and FSA accounts
- ❤️ Life and AD&D insurance; disability coverage where applicable
- 🌅 Retirement 401(k) Plan Option with Altium match
- 🧘 Calm App and Employee Assistance Program
- 🏖 Paid holidays plus a “Choice Day” off per quarter
- ✈️ Paid time-off rising schedule upon key milestones
- 🤒 Sick time for Dr. appointments or family health needs
- 👶 Family medical, maternity, paternity, and military leave
- 🏡 Flexible working arrangements available based on role and location
- 🖥 Home internet allowance
- 🥪 Free lunch, snacks and drinks every day in office
- 🚗 Free parking
- Big-thinking in pursuit of purpose
- Diversity of thought
- Courage of conviction
- Transparency of intent
- Ingenuity of AND
- Agility in action
- Adaptability of approach
- Grit in pursuit of mission
🌍 Also, we would like you to knowWe are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender, gender identity or expression, or veteran status. We are proud to be an equal opportunity workplace.
💡 Learn more about why a career at Altium is an opportunity like no other: https://www.youtube.com/watch?v=cAYCOLpPLPE
✈️ Altium Benefits: https://careers.altium.com/#s-benefits
👏 Are you already an Altium employee? Please apply directly through our internal Greenhouse job board. If you have questions, please contact HR.
Top Skills
What the Team is Saying
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What We Do
Altium is transforming the way the electronics industry designs new products with the most advanced, most collaborative EDA/ECAD software that design engineers have ever worked with. We are the first and only company to enable the entire electronics value chain — design, supply chain, and manufacturing — to work together easily and fluidly on a digital platform.
Our work, and yours, will impact nearly every industry around the globe. We are the world's most widely used electronics design solution. More than 100,000 engineers and 30,000 businesses in clean energy, transportation, communications, healthcare, computing, research, manufacturing and more are all creating new products faster and more efficiently than ever using Altium software innovations.
Why Work With Us
Altium is the most agile company in our industry. We think big and move fast and change direction when needed. It’s the only way to transform and speed the way electronics are designed. If you have a passion for new ideas, discussion, exploration, and results, you’ll be in excellent company at Altium as you make your impact on the world.
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Altium Offices
Hybrid Workspace
Employees engage in a combination of remote and on-site work.
Our Hubs serve as centers of expertise. Offices provide spaces for in-person collaboration. We also offer flexibility to work from home and remotely.
