The Marketing Data Analyst will play a central role in supporting the EMEA marketing team by focusing on core business and performance metrics. This position requires a balance of technical expertise and strong communication skills to effectively measure, analyze, and communicate performance insights. The ability to present technical information in a clear, non-technical manner is crucial for driving key marketing decisions.
What You’ll Do
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Ensure the highest data quality with zero errors
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Understand and visualize marketing and sales funnels, including demand modeling and lead/pipeline forecasting
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Pull, consolidate, and analyze data from multiple sources to generate actionable insights for improving customer experience
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Communicate and collaborate effectively with internal teams on data analysis, and provide training on reporting tools
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Identify and implement opportunities to streamline data gathering processes and enhance reporting efficiency
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Develop, maintain, and communicate a suite of dashboards, BI applications, and standardized reports within the Martech stack to track key marketing performance indicators against departmental objectives
What You’ll Need
Minimum Qualifications
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2+ years of relevant professional experience in data analysis, A/B testing, and retention tracking, ideally with a background in SaaS
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Undergraduate degree or equivalent combination of relevant career experience and expertise
Preferred Qualifications
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Excellent verbal, written, and interpersonal communication skills
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Strong prioritization, deadline management, and multitasking abilities in a fast-paced, dynamic environment
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High technical capacity with attention to detail
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Effective time management
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Strong data collection and analysis skills
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Curious, proactive, organized, and analytical nature
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Data-driven mindset
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Hands-on experience with lead management, segmentation, and CRM platforms (e.g., Salesforce)
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Proficiency in BI tools (e.g., Quicksight) and marketing automation platforms (e.g., Marketo)
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Experience with web analytics and tracking
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Proficiency in all aspects of the analytical process, including data mining and statistical theories, principles, and practices
Travel Requirements & Working Conditions
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Less than 20% travel required
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Reliable internet access for remote work
Workiva is an Equal Opportunity Employer. We believe that great minds think differently. We value diversity of backgrounds, beliefs, and interests, and we recognize diversity as an important source of intellectual thought, varied perspective, and innovation. Employment decisions are made without regard to age, gender identity, race, religion, disability status, sexual orientation, or any other protected characteristic.
Workiva is committed to working with and providing reasonable accommodations to applicants with disabilities. To request assistance with the application process, please email [email protected].
Workiva employees are required to undergo comprehensive security and privacy training tailored to their roles, ensuring adherence to company policies and regulatory standards.
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What the Team is Saying
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What We Do
Workiva simplifies complex work for thousands of organizations around the world, including 85% of the Fortune 500®. Our cloud technology, the Workiva platform, is a fit-for-purpose, connected reporting and compliance platform that enables our customers to streamline processes, connect data and teams, and ensure consistency—all within a controlled, secure, audit-ready platform. Workiva customers connect critical business data directly from source systems to our cloud platform, seamlessly enabling collaboration and deep integration into existing workstreams. The Workiva platform provides unparalleled trust, transparency, and assurance for all stakeholders. That’s why thousands of enterprises across 170 countries use the Workiva platform.
Why Work With Us
Our mission at Workiva—powering transparent reporting for a better world—is driven by company values and principles. They inspire and guide what we do—from how we build our software to how we treat our employees. Here you have the freedom and resources you need—backed by a culture of collaboration and diverse thought—to keep breaking new ground.
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