Marketing Copywriter

Posted 23 Days Ago
Be an Early Applicant
Woodstock, IL
Entry level
Hardware
The Role
The Marketing Copywriter will create persuasive content for product marketing, collaborating with various teams to develop engaging materials for digital ads, social media, and print. Responsibilities include crafting product messaging, optimizing content for engagement, and ensuring brand consistency across marketing channels.
Summary Generated by Built In

Marketing Copywriter
Other World Computing, Inc. (OWC) is committed to innovation and delivering the finest computing solutions to businesses and creative professionals.
OWC (Other World Computing, Inc.) is seeking a dynamic and creative Marketing Copywriter to craft persuasive content that communicates the value and benefits of our technology solutions across multiple channels. In this role, you will be responsible for developing compelling product marketing content for web platforms, digital ads, social media and print materials. You’ll collaborate with cross-functional teams, including product marketing, creative, product development, engineering and e-commerce to create effective product positioning for audiences ranging from tech enthusiasts to enterprise customers. 
Are you ready to help organizations solve their hardest challenges through the power of OWC?
If so, we’d love to hear from you!
*Please Note this is a hybrid role*
You would need to commute into one of the following office locations:
-Woodstock, IL
-Austin, TX
-Mill Valley, CA
-Des Moines, IA
-Burbank, CA
-Blue Ash, OH

What Will You be Doing?
Content Development & Messaging: 

  • Write persuasive and clear product positioning copy designed to both educate and entice customers. 
  • Identify and highlight key features and benefits across platforms like eCommerce, digital marketing campaigns, and social media. 
  • Develop compelling messaging for product launches, including press releases, landing pages, email campaigns, and video scripts. 
  • Create marketing materials such as brochures, datasheets, whitepapers, and case studies that present technical information in an engaging and accessible way.

Collaboration & Strategy: 

  • Collaborate with creative teams to produce visually engaging content that enhances written messaging. 
  • Work closely with product marketing managers and engineers to translate complex technical features into customer-friendly copy. 
  • Partner with marketing and sales teams to align product messaging with broader marketing strategies and campaigns. 

Brand Consistency & Optimization: 

  • Ensure consistent tone, voice, and style across all marketing communications to reinforce the OWC brand. 
  • Stay updated on industry trends, competitor products, and market dynamics to refine content strategies. 
  • Monitor content performance and use data-driven insights to optimize copy for better engagement and conversion rates. 


What You Bring with You?
Education & Experience: 

  • Proven experience as a copywriter focused on product marketing, preferably in the technology sector. 
  • Strong portfolio showcasing a variety of content types (digital, print, video scripts). 

Technical Skills: 

  • Ability to understand and translate technical product details into clear, customer-friendly copy. 
  • Familiarity with B2B and B2C marketing strategies aimed at driving engagement and conversions. 
  • Experience with SEO best practices and their application to product marketing. 

Key Competencies: 

  • Excellent communication, editing, and proofreading skills with a high level of attention to detail. 
  • Ability to manage multiple projects and deadlines in a fast-paced environment. 
  • Knowledge of technology products, especially computer hardware, storage solutions, and peripherals (a plus). 

Compensation Structure for the Position
The compensation package for this role is between 58,000 – 61,000 USD per year which is based on your experience, skills, and performance.
Our People Are the Most Important Asset
A career with OWC is out of this world and will provide you with all the opportunities and benefits that can only come from working with a proven industry leader that is committed to innovation and delivering the finest computing solutions.

  • Competitive pay, that is based on the work that you do here at OWC and not based on a previous role.
  • A generous number of vacation/sick/personal days every year, including birthday time off!
  • Comprehensive health, vision, dental and wellness benefits.
    •  401K
    •  Life Insurance
    •  Disability Insurance
    •  Accident Insurance
    •  Critical Illness Insurance
    •  Tuition and Loan Assistance
  • Join a company that is a leader in sustainability and offers the diversity of an onsite, remote or hybrid working environment.
  • At OWC there are ongoing opportunities to learn, develop new skills and support your personal growth.

Different people approach challenges differently. The most successful teams are the most diverse teams, and we pride ourselves on providing a culture that is committed to diversity, equity, and inclusion.
We look forward to hearing from you, learning more about your successes and sharing more on the ‘Other Worldly’ innovation here at OWC.
Candidate Acknowledgment Statement:
I acknowledge that as a candidate applying for a position at Other World Computing, I agree to participate in an assessment as part of the hiring process. These assessments are designed to evaluate my skills, abilities, and fit for the role I am applying for. I understand that the information gathered through these assessments will be kept confidential and used solely for making hiring decisions. I agree to participate in the assessment program administered by Other World Computing.

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The Company
HQ: Woodstock, IL
761 Employees
On-site Workplace
Year Founded: 1988

What We Do

Other World Computing (OWC) has been providing quality hardware products and support to the computer industry since 1988 and features one of the largest online catalogs of computer, iPod®, iPhone®, and iPad™ enhancement products through its e-commerce portal www.macsales.com. As an Apple Certified Developer, OWC also provides extensive US based technical support for Macintosh users around the world as well as Internet access via www.fastermac.net and www.owc.net

OWC’s recent industry awards and recognition include: Crain’s Chicago Business 2009 & 2011 “Fast 50” List of 50 Fastest Growing Companies in the Chicago Area; Inc. 5,000 “Fastest Growing Privately Owned Companies in America” list honoree 2007-2010; Reseller Ratings Elite Member 2009 & 2010; and the Better Business Bureau Top Rating of A+ 2010-2011.

In March 2010, OWC’s corporate campus was designated as LEED Platinum by the Green Building Certification Institute for obtaining the highest achievable LEED (Leadership in Energy and Environmental Design) Program level, which began in 1998. Out of more than 14,000 LEED projects engaged worldwide since the program's inception, OWC is one of less than three hundred to achieve the Platinum standard. In September 2010, OWC’s headquarters earned the U.S. Environmental Protection Agency (EPA) ENERGY STAR rating for building operations that perform in the top 25 percent of similar facilities nationwide for energy efficiency.

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