Marketing Coordinator

About Us:
Primary Arms Optics designs and manufactures high-performance scopes, red dots, and other optical products trusted by professionals and enthusiasts worldwide. With a reputation for cutting-edge reticle technology and durable, dependable construction, we lead the market in delivering value without compromise. Every optic and accessory is engineered to exceed expectations and backed by our renowned lifetime warranty.

Job Overview:
Primary Arms Optics (PAO) is seeking a proactive and organized Optics Marketing Coordinator to support marketing initiatives that drive sales success. This role focuses on coordinating marketing deliverables, assisting in product packaging projects, supporting sales-driven marketing efforts, and facilitating communication between internal teams. The ideal candidate is highly organized, detail-oriented, and able to manage multiple projects simultaneously while supporting the execution of key marketing activities.

Key Responsibilities:
Sales Support and Initiative Coordination:

• Assist in tracking and executing marketing initiatives that support sales team objectives.
• Work closely with the sales team to coordinate marketing materials and promotions that align with sales priorities.
• Support the development of Point-of-Purchase (POP) materials such as displays, signage, brochures, catalogs, and manuals to enhance brand visibility in retail stores.
• Help gather and organize marketing assets needed for sales-driven campaigns.

Cross Department Communication:

• Serve as a liaison between sales, marketing, product development, and design teams to ensure marketing projects align with business needs.
• Assist in facilitating communication and coordination between internal teams for smooth project execution.
• Maintain organized records of marketing projects and deliverables.

Packaging Coordination:

• Support the development and revision of PAO product packaging to ensure consistency with brand standards and regulatory requirements.
• Work with the design team to coordinate packaging updates, including gathering product information and assets.
• Track packaging timelines to ensure alignment with sales and product launch schedules.

Optics Commercial Dealer Marketing Efforts:

• Work with social media and sales teams to help create and coordinate commercial dealer-focused social media campaigns.
• Assist in gathering photography and content to support dealer marketing initiatives.
• Help coordinate marketing strategies aimed at increasing brand visibility within the dealer network.
• Ensure social media promotions align with product releases and sales objectives.

Deliverable and Process Coordination:

• Help track the delivery of key product information such as MPNs, UPCs, weights, and dimensions for marketing materials.
• Maintain pricing spreadsheet with all applicable information for all teams.
• Help in the drafting and maintenance of PAO order writers.
• Assist in maintaining organizational systems to track progress on deliverables.
• Identify opportunities for process improvements in project workflows.

Qualifications:

• 2+ years of experience in a marketing coordination role or similar.
• Experience in digital marketing, project coordination, or content organization.
• Strong organizational and multitasking skills with attention to detail.
• Excellent communication and collaboration skills.
• Proficiency in project management tools (e.g., Asana, Trello, Monday.com) is a plus.
• Experience in the outdoor, sporting goods, or optics industry is a plus.

Key Competencies:

• Highly organized with strong follow-through on projects.
• Ability to manage multiple tasks and deadlines efficiently.
• Strong problem-solving skills and attention to detail.
• A team player mindset with a proactive approach to work.

Benefits:

• Competitive salary and benefits package.
• Opportunity for professional growth in a dynamic and expanding company.
• Work in a fast-paced, team-oriented environment with a passionate group of professionals.