Marketing Coordinator

As the Marketing Coordinator for Ingenious Med, you will help to drive brand awareness, support business goals including increased lead generation, and produce content for items such as blog posts, email campaigns, and sales support collateral. This role has high visibility and impact throughout the organization. As such, the ideal candidate will be a self- starter who is comfortable working both independently to assess the needs of the business and cross-functionally to drive measurable results.

If you are a candidate who possess strong communication skills, a high degree of adaptability, excitement at the prospect of working with and building relationships across teams, and a strong sense of business acumen in support of delivering objectives, we would love to hear from you.

What you will do as Marketing Coordinator:

• Campaign Management
  • Design and develop campaign strategies to increase lead generation and support business goals
  • Execute effective marketing campaigns using digital and social channels, advertising, targeted messaging, storytelling, data-driven marketing, and sales input
  • Track performance metrics and analyze data to assess returns against objectives and key metrics, providing actionable recommendations to optimize future campaigns

• Market Research
  • Stay on top of healthcare market trends
  • Gather target audience and competitor insights to drive campaign development and customer engagement

• Content Development
  • Manage and develop content for marketing materials such as brochures, flyers, presentations, blog posts, articles, and emails
  • Organize, update, and maintain marketing content within the company's internal portal (intranet)
  • Partner closely with the Leadership & Go-to-Market team (Marketing, Sales
    & Account Management, Product, and Support) to support the creation, development, and execution of deliverables tied to product launches

• Event Coordination
  • Support logistics for trade-shows, onsite and offsite meetings, etc.

The office is in Atlanta and will require on and offsite travel ~10-15% of the time but the position has the opportunity to work remotely.

What skills you will bring to the role:

• 2-5 years of marketing or communications experience
• Strong listening skills, verbal communication, and professional writing style with a strong grasp of grammar and attention to detail
• Ability to communicate effectively with peers, supervisors, and colleagues
• High level of urgency in delivering responsibilities for internal teams and external clients
• Engaged as a continuous learner striving to be a high performer in role
• Technologically savvy with ability to use multiple internet and software platforms to perform duties
• Understanding of digital reporting and analytic metrics
• Strong Microsoft Excel, Project PowerPoint, Word, and Outlook skills

What will make you really stand out:

• Prior experience with event planning and strong project management skills
• Experience with Pardot marketing automation tools and Salesforce
• Experience with using SEO to ensure content ranks well in search results
• Experience with Definitive Healthcare