We are Bugcrowd. Since 2012, we’ve been empowering organizations to take back control and stay ahead of threat actors by uniting the collective ingenuity and expertise of our customers and trusted alliance of elite hackers, with our patented data and AI-powered Security Knowledge Platform™. Our network of hackers brings diverse expertise to uncover hidden weaknesses, adapting swiftly to evolving threats, even against zero-day exploits. With unmatched scalability and adaptability, our data and AI-driven CrowdMatch™ technology in our platform finds the perfect talent for your unique fight. We aim to create a new era of modern crowdsourced security that outpaces threat actors. Unleash the ingenuity of the hacker community with Bugcrowd, visit www.bugcrowd.com. Based in San Francisco and New Hampshire, Bugcrowd is supported by General Catalyst, Rally Ventures, Costanoa Ventures, and others.
Job Summary
As a Marketing Content and Creative Lead you’ll be responsible for employing search marketing tactics to increase visibility and engagement with content, products, or services in Internet-enabled devices or interfaces. The role will be responsible for analyzing research, data, or technology to understand user intent and measure outcomes for ongoing optimization. The role will be expected to examine search query behaviors on general or specialty search engines or other Internet-based content.
Essential Duties & Responsibilities
- Employ search marketing tactics to increase visibility and engagement with content, products, or services in Internet-enabled devices or interfaces.
- Examine search query behaviors on general or specialty search engines or other Internet-based content.
- Analyze research, data, or technology to understand user intent and measure outcomes for ongoing optimization.
- Work under the direction of Senior Director of Corporate Marketing to lead the global content and creative strategy, collaborating with offshore marketing resources by assigning daily tasks, providing feedback on quality of work and performance and ensuring project deliverables and deadlines are met.
- Help maintain the digital marketing pipeline for the company, which includes social media posting.
- Maintain company web-based platforms, which will include routine review and updates of page content, page design and layout and announcements.
- Work with cross-functional resources to manage company websites.
- Develop creative content for marketing ebooks and user guides, training/sales enablement material and other project deliverables to meet the department needs.
- Must be available to work on projects at various, unanticipated sites throughout the United States.
- Telecommuting is permitted.
Experience, Experience, Knowledge, Skills, and Abilities
- Bachelor’s degree in Business Administration, Marketing, Advertising or related field and 6 years of experience in the job offered or in a marketing-related occupation. In lieu of a Bachelor’s degree, employer will accept 2 years of experience in the job offered or in a marketing-related occupation.
- Position requires at least 5 years of experience in each of the following skills:
- Cloud-based data access and sharing software: Dropbox, Box, Google Drive, WeTransfer, Upwork, Freelancer.com;
- Content workflow software: Atlassian JIRA;
- Customer relationship management (CRM) software: Salesforce;
- Data mining software: Google Analytics, Crazy Egg, Hotjar;
- Desktop publishing software: Adobe InDesign;
- Document management software: Adobe Acrobat, Apple Preview, Adobe Acrobat Reader, DocuSign;
- Electronic mail and survey software: MailChimp, SurveyMonkey, Mozilla Thunderbird, Microsoft Outlook, Gmail, Newton Mail, Spark;
- Graphics or photo imaging software: Adobe Creative Cloud, Adobe Illustrator, Adobe Photoshop, Adobe Lightroom, Adobe XD, Adobe Express, Adobe Color, CorelDRAW Graphics Suite, GraphicsGale, ColorSlurp, ImageOptim, FontForge, Figma, Sketch, Zeplin, Proto.io, Canva, SketchUp, Blender, GIMP;
- Enterprise data integration: Extensible markup language (XML).
- Position requires at least 2 years of experience in each of the following skills:
- Sales and marketing software: Google Marketing Platform, Google Ads, Marketo Engage Marketing Automation Platform, Outreach, ZoomInfo, Highspot, BrightTALK, Loom, On24, LogMeIn GoToWebinar, Lusha, Chorus, Typeform, Jotform, Paperform, SproutSocial, Zapier, Semrush, ActiveCampaign, Drift, Reddit Ads, LinkedIn Campaign Manager, Meta Ads Manager, LinkedIn Ads, Quora for Business, RollWorks, Intercom;
- Audio creation and editing software: GarageBand, Audacity, Soundtrap, Murf, ElevenLabs, Lalal.ai, Adobe Audition;
- Video creation and editing software: Adobe After Effects, Adobe Premiere Pro, Media Encoder, Apple Final Cut Pro, Apple iMovie, Headliner, Kapwing, YouTube, Vimeo, VEED;
- Web page creation and editing software: Unbounce, Webflow, Readymag, WordPress, PhpStorm, Brackets, Twitter, WooCommerce, Facebook, LinkedIn, Instagram, Reddit, Quora, Wix, Squarespace, BrowserStack, BugHerd;
- Web platform development software: Cascading Style Sheets (CSS), Hypertext Markup Language (HTML), JavaScript, AJAX, PHP;
- Object or component-oriented development software: jQuery.
Working Conditions & Physical Requirements
The ideal candidate must be able to complete all physical requirements of the job with or without reasonable accommodation.
Sitting and / or standing - Must be able to remain in a stationary position 50% of the time
Carrying and / or lifting - Must be able to carry / move laptop as needed throughout the work day.
Environment - Must be available to work on projects at various, unanticipated sites throughout the United States. Telecommuting is permitted.
ADA Statement: Bugcrowd is committed to the full inclusion of all qualified individuals. In keeping with our commitment, Bugcrowd will take the steps to assure that people with disabilities are provided reasonable accommodations. Accordingly, if reasonable accommodation is required to fully participate in the job application or interview process, to perform the essential functions of the position, and/or to receive all other benefits and privileges of employment, please contact HR at [email protected].
Pay Range Disclosure
The base pay range for this role takes into account the wide range of factors that are considered in making compensation decisions, including but not limited to Qualifications, Geographical Location, Education/certifications, Experience, Skill Sets, Training, and other business and organizational needs.
At Bugcrowd, it is not typical for an individual to be hired at or near the top of the range for their role and compensation decisions are dependent on the facts and circumstances of each case. A reasonable estimate of the current range for the position of Marketing Content and Creative Lead is: $190,000 - $210,000.
This position may also be eligible to participate in a discretionary bonus program or commission plan, subject to the rules governing the program, whereby an award, if any, depends on various factors, including, without limitation, individual and organizational performance.
Culture
- At Bugcrowd, we understand that diversity in the workplace is vital to a company’s success and growth. We strive to make sure that people are included and have a sense of being part of making Bugcrowd not only a great product but a great place to work.
- We regularly hear from both customers and researchers that Bugcrowd feels like a family, and we strive to maintain that internally as well.
- Our team consists of a broad range of people: musicians, adventure sports junkies, nature lovers, parents, cereal enthusiasts, night owls, cyclists, artists—you get the point.
At Bugcrowd, we are solving security threats and vulnerabilities that are relevant to everyone, therefore we believe solving these problems takes all kinds of backgrounds. We value the perspectives and experiences people from underrepresented backgrounds bring.
Disclaimer
This position has access to highly confidential, sensitive information relating to the technologies of Bugcrowd. It is essential that the applicant possess the requisite integrity to maintain the information in the strictest confidence.
The company is authorized to obtain background checks for employment purposes under state and federal law. Background checks will be conducted for positions that involve access to confidential or proprietary information (including trade secrets).
Background checks may include Social Security verification, prior employment verification, personal and professional references, educational verification, and criminal history. Applicants with conviction histories will not be excluded from consideration to the extent required by law.
Equal Employment Opportunity:
Bugcrowd is EOE, Disability/Age Employer.
Individuals seeking employment at Bugcrowd are considered without regards to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, or sexual orientation.
Apply at: https://www.bugcrowd.com/about/careers/
Top Skills
What We Do
Bugcrowd is the #1 crowdsourced security platform. More enterprise organizations trust Bugcrowd to manage their bug bounty, vulnerability disclosure, attack surface management and next-gen pen test programs. By combining the largest, most experienced triage team with the most trusted hackers around the world, Bugcrowd generates better results, reduces risk through remediation advice, and empowers organisations to release secure products to market faster — with no hidden fees.
