Marketing Communications Specialist

Job Description

Discover Your Future with Embry-Riddle Aeronautical University!  

Embry-Riddle: A Global Leader in Aviation and Aerospace  

With vibrant campuses in Daytona Beach, FL and Prescott, AZ, plus a Worldwide network across approximately 120 locations, Embry-Riddle stands as the world’s largest aviation and aerospace university. For over 95 years, we've been pioneering education in STEM fields, serving over 11,600 residential students and 19,200 globally in the 2023-24 academic year with cutting-edge programs in Applied Science, Aviation, Business, Technology, Engineering, Safety, Security, and Space.  

Perks Await You at Embry-Riddle!   

• Generous Time Off: Relax with 15 days of personal leave in your first year. Enjoy 9+ paid holidays, including the day after Thanksgiving and the week between Christmas Eve and New Year’s Day. 
• Health Benefits: Experience comprehensive medical, dental, and vision coverage, along with wellness programs that include preventive care and fitness memberships. Our flexible spending and health savings accounts simplify managing healthcare costs. Join a workplace that prioritizes your health—because your journey to wellness should be rewarding! Buckle up for a healthier, happier you! 
• Tuition Coverage: Get 100% tuition coverage for yourself for one undergraduate and one graduate degree, and discounted rates for your spouse and dependent children up to age 26.  
• Retirement Contributions: ERAU contributes an annual 6% gift of your base salary to your retirement plan and offers a 4% matching contribution, with no vesting period. 

Embry-Riddle Aeronautical University recognizes the value of diversity and is dedicated to fostering a positive climate in which all students, faculty, and staff are encouraged in their professional, social, and intellectual pursuits. Embry-Riddle is committed to providing equal employment opportunity and affirmative action for qualified individuals. The University does not tolerate discrimination on the basis of race, creed, color, religion, national origin, gender, sexual orientation, age, gender identity, genetic information, disability, protected veteran status, or any other status protected by federal, state, or local law.  

Opportunity:   

Join the Aviation and Aerospace vanguard!  

Step into a dynamic role with Embry Riddle Aeronautical University, where innovation meets opportunity. Be part of a leading institution that’s at the forefront of aviation, aerospace, and STEM education. We offer an exciting environment, cutting-edge projects, and the chance to influence tomorrow. Ready to make a difference? Take flight with Embry-Riddle and explore this diverse career opportunity today.     

As a Marketing Communications Specialist, you will play a crucial role in crafting compelling narratives for prospective students through innovative and impactful communication strategies. This entry level position offers an opportunity to blend creativity with strategic thinking, collaborating with internal stakeholders to shape the future of our marketing initiatives. This position is an on site role and may be based at either the Daytona Beach or Prescott, AZ Campus.

Key Responsibilities:

Collaborative Strategy Development:

• Engage in dynamic collaboration with internal stakeholders to formulate cutting-edge communication strategies.
• Interface seamlessly with digital, social media, and creative services teams to drive cohesive cross-team initiatives.

Needs Assessment and Goal Establishment:

• Proactively identify communication needs and establish strategic goals in partnership with internal stakeholders.
• Assess the viability of requests, ensuring alignment with overarching marketing objectives.

Resourceful Print and Digital Management:

• Liaise with marketing team members when requests necessitate print or digital resources.
• Collaborate closely with the Digital Communication Specialist to craft compelling email copy and gather email assets.

Independent Storytelling:

• Independently source captivating success stories from students, faculty, and alumni.
• Craft engaging written materials such as blog posts, newsletters, and articles, determining the optimal distribution channels for maximum impact.

Organization and Maintenance:

• Uphold and manage degree-specific playbooks, content databases, communication flows, and other material repositories.
• Ensure efficient organization and accessibility of materials to support streamlined communication processes

Adaptive Responsibilities:

• Embrace a dynamic work environment with the readiness to undertake various assigned duties to contribute to the overall success of the team and organization

Qualifications

• Education: Bachelor's degree in Communications, Marketing, or a related field.
• Experience: Proven track record in marketing and communications, showcasing successful strategies.
• Technical Skills:
  • Proficient in Microsoft Applications with expertise in leveraging them for effective communication.
  • Familiarity with Salesforce and Marketing Cloud.
  • Demonstrated writing and editing skills for crafting polished content.
• Multichannel Expertise: Experience in print, email, digital, and social media platforms.
• Strategic Decision-Making: Ability to make editorial decisions aligning with recruitment lifecycles, university policies, and goals.
• Interpersonal Skills: Excellent interpersonal skills for effective collaboration with diverse stakeholders.
• Innovative Thinking: Innovative thinker with the ability to challenge existing methods.
• Work Style: Independent worker and self-starter, thriving in both autonomous and collaborative environments.
• Organizational Skills: Highly organized, deadline-oriented, and a skilled communicator with a strong grasp of writing principles.
• Motivation: Self-motivated with the ability to seek guidance when necessary.