Marketing Communications Specialist

Position: Marketing Communications Specialist 

Department: Dealer Engagement & Communications 
Reports To: Supervisor, Dealer Engagement & Communications 

Summary 

The Marketing Communications Specialist will play a critical role in driving customer retention, satisfaction and growth as part of the Dealer Engagement & Communications team. This highly visible role requires creativity, attention to detail, project management, and exceptional writing skills. The ideal candidate will collaborate across departments, handle time-sensitive deliverables, effectively manage multiple communications tools and channels, develop content, and support key events, ensuring consistent, impactful messaging for internal and external audiences. 

Key Responsibilities 

Communications Management 

• Write, proofread, edit, and distribute internal and customer-facing communications, including newsletters, company announcements, sales communications and leadership updates. 

• Manage communication schedules, email distribution and contact lists. 

• Own and manage communication technology platforms, as well as related data and reporting. 

• Collaborate with marketing and sales teams to create relevant, engaging content. 

• Produce materials that educate and motivate audiences to drive engagement, retention and revenue generation opportunities. 

• Oversee and maintain the company intranet, ensuring up-to-date content, easy navigation and alignment with organizational goals. 

Channel Engagement & Reporting 

• Act as the "Voice of the Field," managing communication channels and engaging with sales teams and dealer personnel. 

• Administer surveys to capture post-event and ongoing feedback. 

• Compile and present monthly/quarterly reports on key metrics and survey insights. 

Event Administration and Support 

• Coordinate monthly business updates, including data collection, talking points and presenter support. 

• Provide ad hoc writing, research and logistical support for key events and campaigns. 

• Support sales associates with customer-facing rewards, recognition and relationship-building opportunities. 

Required Skills & Competencies 

• Exceptional writing, editing and proofreading skills with strong attention to detail. 

• Proficiency in communication technologies (email platforms, CRM tools, survey software, etc.). 

• Ability to manage multiple priorities and meet deadlines in a fast-paced environment. 

• Strong interpersonal and collaboration skills, with experience engaging cross-functional teams. 

• Analytical mindset for collecting, analyzing, and reporting data to inform decisions. 

• Event planning and administrative expertise is a plus. 

Qualifications:  

• Bachelor's degree required (Business Administration, Advertising or Marketing Major a Plus)  

• 3 - 5 years of communications and marketing experience required, automotive preferred.  

• Proven experience developing and implementing digital marketing strategies across various channels.  

• Strong project management skills with the ability to manage multiple campaigns simultaneously.  

• Understanding of marketing technology, and web/digital analytics platforms.  

• Experience in PowerPoint, Excel and MS Office Suite.  

• Experience with data visualization/dashboarding tools such as Tableau or Power BI a plus.  

• Capable of working in a dynamic environment, multi-tasking and managing often changing priorities; Must be organized, detail-oriented, and able to prioritize multiple projects with short deadlines.  

• Ability to interpret highly technical information and translate it into easily accessible information. Adept at building presentations and telling stories using visual cues.  

• Travel required, but not to exceed 10%. 

#Hybrid

#NK-1

This job description may not be inclusive of all assigned duties, responsibilities, or aspects of the job described, and may be amended at any time at the sole discretion of JM Family. All work arrangements are subject to associate performance, business need and manager discretion, and may be revised as necessary.

JM FAMILY IS PROUD TO BE AN EQUAL OPPORTUNITY EMPLOYER 

JM Family Enterprises, Inc. is an Equal Employment Opportunity employer. We are committed to recruiting, hiring, retaining, and promoting qualified associates without regard to age, race, religion, color, gender, sex (including pregnancy, childbirth and related medical conditions), sexual orientation, gender identity, gender expression, mental or physical disability, national origin, marital status, citizenship, military status, genetic information, veteran status, or any other characteristic protected by federal, state, provincial, or local law.

DISABILITY ACCOMMODATIONS 

If you have a disability and require a reasonable accommodation to complete the job application process, please contact JM Family’s Talent Acquisition department at [email protected] for assistance. If you have an accommodation request for one of our recruiting events, please notify us at least 72 hours prior so that we may provide assistance.