Marketing Communication Specialist

About Us:

CARR Biosystems is a growing business providing critical technology for cutting-edge life science innovations. Our customers are inventing tomorrow’s solutions to treat and cure disease, and our centrifuge technology is enabling it. We’re part of a $3.3 billion parent company (Barry-Wehmiller) where culture is a priority. Our goal is to have performance and people in harmony – and we believe work should be fun, we should inspire our teammates, and each team member is someone’s precious child. We feel it’s a unique opportunity to build the future of CARR Biosystems. If this excites you, please read on…

Barry-Wehmiller is a diversified global supplier of engineering consulting and manufacturing technology for the packaging, corrugating, sheeting and paper-converting industries. By blending people-centric leadership with disciplined operational strategies and purpose-driven growth, Barry-Wehmiller has become a $3 billion organization with nearly 12,000 team members united by a common belief: to use the power of business to build a better world.

Job Description:

Position Description:

The Marketing Communications (MarComm) Specialist will lead the execution of marketing and communications initiatives designed to promote the CARR Biosystems products across multiple channels. This role requires expertise in digital marketing, content creation, and event coordination, paired with strong project management skills. Working in close collaboration with Product Management and Product Marketing, the MarComm Specialist will ensure that all marketing activities are seamlessly aligned with product strategies and objectives to drive business growth.

Principal Duties and Responsibilities (Essential Functions): 

Marketing Project Coordination

• Project Management: facilitate marketing content development, channels, events, calendars, manage timelines, and track project milestones to ensure alignment with overall business objectives.
• Resource Coordination: Collaborate with both internal teams and external vendors to create, produce, and distribute marketing materials that drive product engagement and sales.
• Vendor Management: Work with internal and external agencies and creative partners to produce high-quality marketing assets, including promotional items.

Event Planning and Trade Show Management

• Logistics Oversight: Manage trade show logistics including booth layout and assets, personnel coordination and communication, and lead capture, ensuring seamless event execution.
• Internal Events: Coordinate with people team internal marketing of events to promote company culture and foster team member engagement.
• Post-Event Analysis: Develop comprehensive post-event reports to evaluate success and identify areas for future improvement.

Digital, Social Media and Content Management

• Platform Management: Oversee digital platforms such as HubSpot, ensuring efficient lead management, workflow integrations, and email campaign execution.
• Social Media Coordination: Plan and execute tactics to build brand awareness, generate inbound traffic, and engage with our audience across multiple social media platforms.
• Content Scheduling: Manage content calendars, schedule posts, and actively monitor channels to ensure a robust online presence.

Email Marketing and CRM Management

• Campaign Management: Develop, execute, and optimize email marketing campaigns that leverage Content by using HubSpot, including list segmentation and workflow automation.
• Performance Reporting: Monitor and analyze campaign performance, leveraging insights to refine strategies and improve customer engagement.

Digital Marketing and Analytics

• Platform Management: Oversee digital platforms such as HubSpot, ensuring efficient lead management, workflow integrations, and email campaign execution.
• Performance Analysis: Utilize tools like Google Ads, Analytics, and Search Console to monitor campaign performance, optimize digital content, and inform strategic decisions.
• Data-Driven Insights: Analyze digital metrics to refine content strategies, improve lead generation, and maximize marketing ROI.

Cross-Functional Collaboration

• Team Integration: Serve as a key liaison between Marketing, Product Management, and Product Marketing teams to ensure cohesive messaging and unified marketing strategies.
• Sales Support: Equip sales teams with effective tools and marketing lead insights that enable effective product messaging and lead conversion.

Required Education and Experience:

• Bachelor’s degree in Marketing, Communications, Business, Bioprocessing, or a related field.
• 0-2 years of relevant internship and/or experience in marketing communications or digital marketing, preferably within the biotechnology, medical devices, or life sciences industries.

Preferred Education and Experience:

• 2–3 years of experience in marketing communications or digital marketing, preferably within the biotechnology, medical devices, or life sciences industries.
• Proven project management and multitasking abilities.
• Proficiency in digital marketing tools such as HubSpot, Google Ads, Google Analytics, and Search Console.
• Exceptional written and verbal communication skills with strong content creation capabilities.
• Demonstrated ability to work collaboratively in a matrixed, global environment.
• Analytical mindset with a keen eye for data-driven decision-making.

Work Environment:

The team member’s essential job duties require the team member to spend his/her time in the Clearwater, FL office and collaborate with teams located both in the Clearwater office and remotely. Access into manufacturing areas is occasionally necessary for the team member to perform their duties, and therefore, the team member must be able to correctly wear and use any Personal Protective Equipment (PPE) required by the employer when in the manufacturing area.

Position Type:

This is a regular, full-time position with the understanding that a regular workweek may require extended days and hours as needed to meet business needs.

Physical Demands:

The physical demands described here are representative of the those performed in the job duties. The team member sits at a desk and uses a computer for prolonged periods of time. The team member must occasionally set up marketing displays in the office environment and therefore occasionally lift and/or move up to 15 pounds. The team member must occasionally visit local vendors to perform printing / graphical and other services. Performing the role frequently uses close vision, speech, hearing, and dexterity to operate office equipment. Additional examples:

• Typically sits, grasps items, and performs keyboarding for regular operation of a computer.
• Stand, walk, bend, reach or otherwise move about regularly.
• Occasional exposure to typical manufacturing production physical hazards.

Travel: Up to 5%

Disclaimer:

The above information in this description has been designed to indicate the general nature and level of work performed by employees within this classification.  It’s not intended to be construed as an exhaustive list of all responsibilities, duties and skills required of employees assigned to this job.  This job description is subject to change at any time.

#LI-KF1

At Barry-Wehmiller we recognize that people come with a wealth of experience and talent beyond just the technical requirements of a job.  If your experience is close to what you see listed here, please still consider applying.  We know that our differences often can bring about innovation, excellence and meaningful work—therefore, people from all backgrounds are encouraged to apply to our positions.  Please let us know if you require reasonable accommodations during the interview process. ​

Barry-Wehmiller is an equal opportunity employer. M/F/D/V This organization uses E-Verify.

Applicants may be subject to pre-employment screening which may include drug screening, reference checks, employment verifications, background screening and/or skills assessments.

Company:

CARR Biosystems