Marketing Brand Manager

Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 114,000 colleagues serve people in more than 160 countries.

JOB DESCRIPTION:

Working at Abbott

At Abbott, you can do work that matters, grow, and learn, care for yourself and your family, be your true self, and live a full life. You’ll also have access to:

• Career development with an international company where you can grow the career you dream of.

• Employees can qualify for free medical coverage in our Health Investment Plan (HIP) PPO medical plan in the next calendar year.

• An excellent retirement savings plan with a high employer contribution

• Tuition reimbursement, the Freedom 2 Save student debt program, and FreeU education benefit - an affordable and convenient path to getting a bachelor’s degree.

• A company recognized as a great place to work in dozens of countries worldwide and named one of the most admired companies in the world by Fortune.

• A company that is recognized as one of the best big companies to work for as well as the best place to work for diversity, working mothers, female executives, and scientists.

The Opportunity

This position works on-site out of our Lake Forest, IL location in Molecular Diagnostics at Abbott.

Our molecular division delivers best-in-class innovative testing solutions for people around the world to provide answers to life’s critical health decisions.  We help people live full and healthy lives through our accessible, molecular-based solutions.

What You’ll Work On

• Manage, plan, and implement branding and communications projects in advertising, promotional programs, trade shows, digital, and mobile communications.

• Develop product promotion plans in collaboration with product marketing and global market development teams.

• Plan, create, and produce marketing, advertising, sales promotions, and digital tools to support brand strategies and marketing objectives.

• Act as a brand champion, ensuring all communications are consistent and accurately support the brand strategy.

• Provide channel strategy expertise to teams and recommend the most effective ways to deploy assets and materials to achieve marketing objectives

• Providing graphic/design support to marketing team

• Coordinate and support branding and marketing efforts globally as the central hub within the marketing organization

• Initiate and manage schedules for projects and project milestones

• Establish priorities for individual or project assignments

• Create an annual communication plan and budget

• Deliver all projects and campaigns on time and within budget.​

• Manage vendor agreements and work deliverables to meet defined business objectives

• Partner with product management to:

  • Develop communication objectives and strategies

  • Determine and manage the project budget and production schedule

Required Qualifications

• Bachelor's Degree or an equivalent combination of education and work experience

• Minimum 7 years related work experience with a complete understanding of specified functional area.

Preferred Qualifications:

• Healthcare and med device industries preferred.

• Proven track record of delivering measurable, successful multi-channel, sales-enabling campaigns.

• Strong knowledge and experience with SEO, SEM and social media best practices preferred.

• Software package experience including Adobe Illustrator, Adobe Photoshop, Figma, Adobe XD, WordPress, Adobe After Effects, Adobe InDesign, PowerPoint, Adobe Creative Suite

• MS Office: Word, PowerPoint

• knowledge of regulatory requirements, company policies

• Advertising & Social Media Concept/ Design, Motion Graphics, HTML/CSS Basics, UI Design, Brand Identity Development, Print Design

• Strong leadership skills, including the ability to set goals and provide positive and constructive feedback respectfully to build positive relationships and improve business results.

• Cross Functional B2B environment experience

• Travel expected 10% and/or as necessary

This role is on site and is not remote nor hybrid. Relocation is not provided for this role currently.

Learn more about our health and wellness benefits, which provide the security to help you and your family live full lives:  www.abbottbenefits.com

Follow your career aspirations to Abbott for diverse opportunities with a company that can help you build your future and live your best life. Abbott is an Equal Opportunity Employer, committed to employee diversity.

Connect with us at www.abbott.com, on Facebook at www.facebook.com/Abbott, and on Twitter @AbbottNews.

The base pay for this position is

$97,300.00 – $194,700.00

In specific locations, the pay range may vary from the range posted.

JOB FAMILY:Marketing Support

DIVISION:AMD Molecular

LOCATION:United States > Lake Forest : J55

ADDITIONAL LOCATIONS:

WORK SHIFT:Standard

TRAVEL:Yes, 5 % of the Time

MEDICAL SURVEILLANCE:No

SIGNIFICANT WORK ACTIVITIES:Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day), Keyboard use (greater or equal to 50% of the workday)

Abbott is an Equal Opportunity Employer of Minorities/Women/Individuals with Disabilities/Protected Veterans.

EEO is the Law link - English: http://webstorage.abbott.com/common/External/EEO_English.pdf

EEO is the Law link - Espanol: http://webstorage.abbott.com/common/External/EEO_Spanish.pdf