Company Description
As a Marketing Automation Specialist, you will play a critical role in the Growth Marketing team, responsible for implementing and maintaining of automations through various channels. Working with the Marketing Operations Manager you will own the implementation of segmentation and lead lifecycle from marketing activities, and work with various stakeholders across the Product, Marketing, and Commercial teams to support the automation and implementation of lead capture for strategic initiatives.
Job Description
Roles and Responsibilities
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Responsible for the production and execution of all email marketing activities, including templates, segmentation, A/B testing, dynamic content, and deployment.
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Work with management to define KPIs, create reporting, analyse campaign performance, and provide recommendations for improvement.
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Manage marketing automation efforts and processes, proactively researching and implementing the latest best practices, strategies, and industry standards.
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Work with multiple stakeholders/channel managers to automate activities, lead capture and reporting, including social media, web, and FlippingBook – utilising programmes such as Zapier.
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Investigate the use of AI integration in our platforms, making recommendations for implementation to support the sales cycle.
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Own the marketing database, ensuring integrity in data sets, segmentation, and list uploads that integrate between marketing and CRM systems, whilst retaining GDPR compliance.
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Own the lead lifecycle from marketing, including implementation of AI Lead Scoring, lead nurturing, form creation and data cleansing.
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Upkeep and improvements of internal project management platform ASANA.
Qualifications
- 5+ years of experience in marketing automation or a similar role
- Proficiency in marketing automation platforms such as HubSpot, and Salesforce Account Engagement/Pardot.
- Strong understanding of CRM systems and their integration with marketing automation tools
- Excellent knowledge of email marketing best practices and regulations
- Proven experience in data analysis and reporting, with the ability to translate data into actionable insights
- Skilled in A/B testing and campaign optimisation techniques
- Working knowledge of HTML, CSS, and basic JavaScript
- Experience with lead nurturing and scoring methodologies
- Strong analytical and problem-solving skills
- Excellent organisational abilities and attention to detail
- Solid understanding of digital marketing strategies and customer journey mapping
- Proficiency in marketing analytics and performance measurement
Desirable:
- Bachelor's degree in Marketing, Business, or a related field
- AI integration experience would be advantageous
Top Skills
What We Do
LGC is a leading, global life science tools company, providing mission-critical components and solutions into high-growth application areas across the human healthcare and applied market segments. Its high quality product portfolio is comprised of mission-critical tools for genomic analysis and for quality assurance applications, which are typically embedded and recurring within our customers’ products and workflows and are valued for their performance, quality and range.
LGC’s tools play a key role in customer workflows from discovery applications through to commercial manufacture and enable its customers to: bring new diagnostics and therapies to market; progress research and development; optimise food production; and continuously monitor and enhance the quality of food, the environment and consumer products.
LGC’s 175+ years of scientific heritage, combined with a track record of innovation and value-enhancing acquisitions, has enabled the company to build its product portfolio and expertise, and develop deep relationships with customers, industry partners and the global scientific community.
LGC’s core purpose of Science for a safer world and its core values of passion, curiosity, integrity, brilliance and respect, drive its culture. As of 30 June 2021, it employs 4,350 employees, of which over 1,175 employees hold PhD and/or master’s degrees. Its products and services are delivered by highly qualified and experienced teams, operating from a global network of accredited sites that showcase its scientific and manufacturing capabilities.
