Marketing Automation Specialist

At GoDaddy the future of work looks different for each team. Some teams work in the office full-time; others have a hybrid arrangement (they work remotely some days and in the office some days) and some work entirely remotely.​

Hybrid: This is a hybrid position. You’ll divide your time between working remotely from your home and an office, so you should live within commuting distance. Hybrid teams may work in-office as much as a few times a week or as little as once a month or quarter, as decided by leadership. The hiring manager can share more about what hybrid work might look like for this team.

Join our team

Demonstrate your passion for helping small businesses achieve their dreams online. By helping to move strategy into action, you will be improving GoDaddy’s outreach to those small business owners whose dreams are the backbone of our company. Take part within a multichannel environment, turning strategic plans into digital marketing campaigns and ultimately influencing our customers’ success.

A primary function of this role is to use provide automation platforms and infrastructure to build communication campaigns that enable us to reach our customers. This role transforms marketing requirements into batch or event-based automations across a variety of communications channels. You will work closely with internal marketing groups and other technology teams to build processes, develop execution plans, coordinate campaigns utilizing our automation platform and databases, and optimize multi-channel plans. As a functional leader, you will also play a key role within the team to help establish, document, and evangelize standard methodologies and processes.

What you’ll get to do…

• Work within the Digital Marketing Operations team to translate business needs into executable technical design and scalable SFMC solutions.
• Design and develop customer segments to be applied over Email, Web, SMS, WhatsApp, and many other customer touchpoints
• Develop and deploy omni-channel marketing campaigns across Email, Web, SMS, WhatsApp, and other customer touchpoints
• Collaborate with cross functional teams in the creation of segmentation and personalization-based strategies
• Ongoing analysis of marketing programs and broader business performance to surface key insights and recommendations to help inform our marketing strategy
• Increase team and overall operations efficiency by driving process and documentation improvements
• Ensure the accuracy of our outbound marketing campaigns by driving QA and on-going monitoring at all levels all the way up to source data
• Drive development and enforcement of standards, tools, and methodologies within the Marketing Operations team
• Align solutions with our technology roadmap and strategic direction of the business
• Provide guidance to Email Marketing Managers, Product Marketing on Campaigns, ensuring appropriate acceptance criteria are defined
• Prototype solutions to ensure business alignment with proposals
• Provide critical production support within our campaign platforms following SLA guidelines for up-time, campaign turn-around, deliverability, and quality control. Be on-call person for driving investigations around production issues.
• Identify areas of improvement for organizing campaigns, improving our current processes, and taking them to the next level.
• Sign off QA to ensure campaign rollouts move seamlessly into existing marketing operations.
• Play an active role in driving requirements for the implementation and integration of an evolving best in class marketing automation platform

Your experience should include…

• 5+ years of experience working with an enterprise level Marketing Automation such as Salesforce Marketing Cloud
• 3+ years of constructing marketing campaigns, A/B split testing, and workflows using Salesforce Marketing Cloud with emphasis on Automation Studio, Advertising Studio, and Journey Builder. Other top-tier marketing automation tools (i.e.: Adobe, SAAS, Aprimo, others) a bonus.
• 3+ years of working with complex data sets to produce customer segments for marketing campaigns with hands-on experience with SQL syntax and data platform tools
• Salesforce Marketing Cloud certifications preferred
• Experience in campaign marketing environment, preferably with experience across integrated customer communications (email/SMS/web).
• Solid understanding and experience with customer data warehouses.
• Ability to rapidly adapt to new processes, learn new systems and quickly diagnose and troubleshoot emergent issues.
• Analytical and detail-oriented approach to work.

We've got your back...  We offer a range of total rewards that may include paid time off, retirement savings (e.g., 401k, pension schemes), bonus/incentive eligibility, equity grants, participation in our employee stock purchase plan, competitive health benefits, and other family-friendly benefits including parental leave. GoDaddy’s benefits vary based on individual role and location and can be reviewed in more detail during the interview process.

We also embrace our diverse culture and offer a range of Employee Resource Groups (Culture). Have a side hustle? No problem. We love entrepreneurs! Most importantly, come as you are and make your own way. 

About us...  GoDaddy is empowering everyday entrepreneurs around the world by providing the help and tools to succeed online, making opportunity more inclusive for all. GoDaddy is the place people come to name their idea, build a professional website, attract customers, sell their products and services, and manage their work. Our mission is to give our customers the tools, insights, and people to transform their ideas and personal initiative into success. To learn more about the company, visit About Us. 

At GoDaddy, we know diverse teams build better products—period. Our people and culture reflect and celebrate that sense of diversity and inclusion in ideas, experiences and perspectives. But we also know that’s not enough to build true equity and belonging in our communities. That’s why we prioritize integrating diversity, equity, inclusion and belonging principles into the core of how we work every day—focusing not only on our employee experience, but also our customer experience and operations. It’s the best way to serve our mission of empowering entrepreneurs everywhere, and making opportunity more inclusive for all. To read more about these commitments, as well as our representation and pay equity data, check out our Diversity and Pay Parity annual report which can be found on our Diversity Careers page.

GoDaddy is proud to be an equal opportunity employer. GoDaddy will consider for employment qualified applicants with criminal histories in a manner consistent with local and federal requirements. Refer to our full EEO policy.

Our recruiting team is available to assist you in completing your application. If they could be helpful, please reach out to [email protected]. 

GoDaddy doesn’t accept unsolicited resumes from recruiters or employment agencies.