Marketing Automation Manager

Company Description

Welcome to Byborg! As a leader in IT and streaming solutions, we specialize in delivering high-quality services that offer premium online experiences.

Headquartered in Luxembourg and operating globally, our company is proud of its diversity, with over 40 different nationalities working side by side. Since its launch, our flagship product has led the market, continually pushing the boundaries of digital innovation. Today, working with the latest technology, our platforms serve millions of users daily.

We are proud of our dynamic portfolio, featuring over 16 leading and fast-growing brands. These include our streaming platforms (LiveJasmin.com, Cherry.TV, IsLive.com, Oranum.com), our marketing and advertising services (AdSupply, AWEmpire, TwinRed), and our entertainment and lifestyle brands (LoyalFans.com, The Million Roses, Kinkly.com).

Are you looking for new challenges in an international, collaborative environment? The Byborg squad is seeking passionate individuals ready to make an impact. Join us in our inclusive workplace where you will be appreciated, and you can grow and achieve your potential. Help us shape the future!

Job Description

We are looking for a talented and driven Marketing Automation Manager to oversee the entire customer journey for LiveJasmin, catering to both members and models. This role will focus on delivering and executing strategic automated campaigns and implementing comprehensive marketing automation processes to optimize conversion, engagement, retention, and upsell/cross-sell opportunities, while having also team leadership responsibilities.

Key Responsibilities

User Journey Strategy

• Develop and execute end-to-end (E2E) user journey strategies that align with business objectives, from user acquisition through to conversion, engagement, retention, and upsell/cross-sell.
• Plan, create, and manage tailored automated marketing workflows across the entire customer lifecycle, (e.g. email marketing, retargeting, push notifications, etc.) with a focus on improving conversion rates, driving engagement, retention, upsell/cross-sell and enhancing business outcomes.
• Build and analyze user segments to deliver personalized experiences and targeted touchpoints and messaging at each stage of the customer lifecycle.
• Collaborate with the Marketing and Product teams to identify optimal touchpoints within the user funnel, ensuring consistent messaging and a seamless experience across all marketing channels.
• Select, implement, and manage relevant automation platforms and CRM integrations, along with all contractual and operational requirements associated with them. Ensure objectives are met while maintaining cost-effectiveness. (e.g., Emarsys, Blueshift, HubSpot, Marketo, Salesforce, etc.).
• Stay current with industry trends, best practices, and emerging technologies in marketing automation and CRM.
• Develop documentation and guidelines for processes, workflows, and best practices to ensure consistency and efficiency.

Marketing Automation & Campaign Execution

• Work closely with the Product Marketing Manager, extended Marketing team, and cross-functional teams to conceptualize and execute integrated campaigns that align with business goals throughout the user lifecycle.
• Develop and execute automated campaigns, including touchpoints, content, and CTAs, designed to increase conversion, engagement, retention, and upsell/cross-sell opportunities.
• Manage the creation of high-quality content for email marketing, push notifications, retargeting campaigns or any other tactics needed throughout the user journey. Collaborate closely with the Product Marketing Manager/Content Marketing Manager and Design teams.
• Oversee A/B testing to optimize campaign performance, including testing content, design elements, timing, and CTAs.
• Ensure email deliverability and compliance with GDPR and other applicable regulations for email marketing, automation, and CRM-related tactics.
• Maintain data quality, integration, and hygiene across all platforms to ensure accurate targeting and reporting.

Reporting & Optimization

• Monitor and analyze campaign performance, build and provide detailed reports and actionable insights on key KPIs through analytics and data visualization platforms.
• Continuously test and refine strategies based on performance data, user feedback, and market trends.
• Create and present regular and campaign-specific reports to the Product Marketing Manager and other relevant stakeholders, highlighting key insights and recommendations for optimization.
• Identify opportunities for automation, personalization, and process improvement to enhance overall campaign effectiveness and drive business growth.

• Manage the dedicated team of marketing professionals, guiding them on email marketing/marketing automation strategy, execution, and professional development.
• Facilitate collaboration across relevant stakeholders to ensure alignment and successful implementation of initiatives.

Qualifications

• 5+ years of experience in marketing automation and CRM management.
• Proven experience with and strong understanding of relevant tools for marketing automation, analytics and data visualization, including AI-driven ones (e.g. Emarsys, Blueshift, HubSpot, Marketo, Tableau or similar platforms).
• Strong understanding of customer lifecycle marketing and segmentation strategies.
• Hands-on experience with A/B testing and data-driven optimization.
• Proficiency in HTML/CSS for email templates is a plus.
• Excellent analytical skills with the ability to derive insights from data and adjust strategies accordingly.
• Strong knowledge of data privacy, email and marketing automation compliance standards.
• Native or proficient in English; additional languages are a plus.
• Creative, innovative, proactive, results-oriented, and growth-focused mindset.
• Comfortable working in a fast-paced, complex, collaborative environment with diverse teams.
• Strong collaboration and project management skills, with the ability to prioritize and manage multiple projects simultaneously.
• A Bachelor’s or Master’s degree in Marketing, Communications, Journalism, or a related field is a plus. Equivalent professional experience can also be considered.
• Exceptional written and verbal communication skills.

Additional Information

What we offer 

• Your health is our wealth: private health insurance and free gym membership.
• On top of the minimum 26 vacation days, we also provide additional days the longer you work for us.
• We offer breakfast for our employees every day to help them begin the workday.
• The opportunity to see your work directly contribute to the success of the company.
• When you grow, we grow: You have the chance to attend events, meetups, and other perks for your professional growth.
• You’re joining a family and you are going to look the part! We give out company-branded merchandise and clothes to every single new joiner.

Byborg Enterprises is an equal employment opportunity employer. We consider individuals for employment based on their skills, abilities and experience. We thrive to attract and hire a strong, talented and diverse workforce, prohibiting discrimination based on race, color, religious or political beliefs, age, nationality, physical, mental or developmental disability, gender, sexual orientation.

DISCLAIMER: This job description is a summary of the primary duties and responsibilities of the job and position. It is not intended to be a comprehensive or all-inclusive listing of duties and responsibilities. Contents are subject to change at management's discretion. 

Final candidate will be requested to provide with a recent criminal record extract for background screening purpose.

NOTE: Byborg Enterprises does not accept unsolicited resumes from agencies. We consider any resume (CV) or biography received from an agency without prior approval from our Legal and Recruiting Department to be unsolicited, and such submissions will not be recognized for purposes of “ownership” of the candidate.