Marketing Associate

Posted 9 Days Ago
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Euljiro-dong, Jung-gu, Seoul
Junior
Fintech • Financial Services
The Role
The Marketing Associate at Barings will support the Head of Korea Marketing in executing strategies and campaigns for both Retail and Institutional sectors. Responsibilities include managing marketing content, developing multimedia resources, assisting with event coordination, providing public relations support, and conducting market research.
Summary Generated by Built In

At Barings, we are as invested in our associates as we are in our clients. We recognize those who work diligently for us and reward them for personal and professional integrity, communication skills, distinct competencies and expertise in specific strategies, ability to collaborate as a team member and true dedication to the interests of our clients.

We thank you for your interest in joining the Barings team, and invite you to explore our current employment opportunities.

Position: Marketing Associate

Location: Seoul, Korea

Team: Korea Marketing

Role Specifications:

We are looking for a Marketing Associate to support the Head of Korea Marketing in the execution of marketing strategies and campaigns for Retail/ Wealth and Institutional businesses in order to achieve the brand building, acquisition and retention objectives.

Primary Responsibilities

Content Management

  • Maintain a comprehensive range of marketing literature for local investors, including adapting global materials into Korean
  • Work collaboratively with key stakeholders to develop bespoke content, where necessary
  • Production and desktop publishing of regular materials, including fund factsheets, fund documents, marketing reports, fund flyers/brochures, thought leadership, and etc.

Multimedia

  • Assist to develop e-marketing plans to support Institutional and Retail/Wealth distribution channels
  • Work closely with Digital Team on global e-marketing initiatives and contribute local insights
  • Monitor and maintain the order of local corporate websites and other e-tools, such as YouTube
  • Assist to create digital content such as product educational videos, video presentations, etc.

Event Support

  • Assist in coordinating virtual and physical events and seminars, from concept development, planning, execution, cost analysis, to post-event evaluation
  • Support regional events with supervision from senior team members
  • Maintain harmonic relationships with suppliers and vendors

Public Relations

  • Provide support for related PR initiatives, including the development of press releases, the coordination of media events and interviews, and the generation of media coverage reports
  • Maintain positive relationship with key publications under the guidance of the Head of Korea Marketing

Marketing team Assistance

  • Ensure regular reporting is accurate and up-to-date, such as Red Oak
  • Report the regulatory announcements required by Korea regulations
  • Familiarize and adherence with the local regulations and global standard
  • Gather and analyze relevant market intelligence and research on industry trends as competitive analysis
  • Fulfil additional and relevant tasks appropriate to the role and business requirements
  • Establish partnership with peers within APAC Marketing team
  • Act as backup of the regional team as and when necessary
  • Able to flag issues at risk

Requirements

  • University Degree preferably in Marketing, Finance, Communications, Business Administration
  • 2 to 3 years of experience in asset management or financial services is preferred
  • Strong attention to details and diligent to ensure accuracy
  • Good time management and interpersonal skills
  • Ability to work on multi tasks simultaneously and in a structured manner
  • Committed and agile to changes
  • An enthusiastic team player with the ability to work independently
  • Proficiency in both written and spoken English and Korean
  • Knowledge in desktop publishing, Adobe Illustrator and In-Design, video recording/ editing/ streaming tools, Salesforce Marketing Cloud is a plus

* 국문&영문 이력서 함께 제출하여주시기 바랍니다.


Barings is an Equal Employment Opportunity employer; Minority/Female/Age/Sexual Orientation/Gender Identity/Individual with Disability/Protected Veteran. We welcome all persons to apply.

Top Skills

Marketing
The Company
HQ: Charlotte, NC
1,777 Employees
On-site Workplace

What We Do

Barings is a $382+ billion* global investment manager sourcing differentiated opportunities and building long-term portfolios across public and private fixed income, real estate, and specialist equity markets. With investment professionals based in North America, Europe and Asia Pacific, the firm, a subsidiary of MassMutual, aims to serve its clients, communities and employees, and is committed to sustainable practices and responsible investment. *Assets under management as of 6/30/21

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