Marketing Associate, Nico

Work Flexibility: Hybrid or Onsite

As a Marketing Associate on Stryker's Neurosurgical team, you will help drive the brand implementation and sales support for NICO products.

This role is based and located in Kalamazoo, MI on a hybrid work schedule.

What you will do 

• Understand key competitors and their relative strengths/weaknesses 
• Understand customer groups, including why customers buy the product or service 
• Identify critical customer needs and preferences 
• Provides customer feedback to marketing leadership 
• Aid in the construction of the marketing plan 
• Understand basic budget management principles 
• Understand general marketing principles such as segmentation, targeting, and positioning 
• Is the subject matter expert for applicable products/product lines and able to field technical questions. [note: some products are more technical than others and will take longer to get to SME status] 
• Support sales training initiatives and programs throughout the year 
• Support the on-label use and promotion of all products 
• Understand and supports setting price and maintaining product or portfolio margin 
• Share basic customer satisfaction input trends with the salesforce 

What you need 

Required:

• Bachelor’s degree required 
• MBA preferred 
• 0+ years of work experience required 

Preferred:

• Previous  experience with or familiarity with MIPS (minimally invasive parafascicular surgery), neurosurgery or neurovascular procedures preferred
• Understanding of neurovascular procedures ICH  preferred

#20x20 

Travel Percentage: 50%

Stryker Corporation is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, ethnicity, color, religion, sex, gender identity, sexual orientation, national origin, disability, or protected veteran status. Stryker is an EO employer – M/F/Veteran/Disability.

Stryker Corporation will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information.