Marketing and Product Analyst

Posted Yesterday
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Zagreb
1-3 Years Experience
Mobile • Software
We help create meaningful, timely and effortless interactions between companies and their customers.
The Role
The Marketing and Product Analyst will analyze marketing campaigns, user behavior, and platform performance on the IB platform. They will collaborate with product managers and growth marketing teams, propose upgrades based on analysis, and create dashboards for monitoring project analytics.
Summary Generated by Built In

At Infobip, we dream big. We value creativity, persistence, and innovation, passionately believing that it is through teamwork that we can all reach greater heights.
Since 2006, we have been innovating at the edge of technological possibilities and are now shaping global communications of the future. Through 75+ offices on six continents, Infobip’s platform is used by almost 80% of the population, making it the largest network of its kind and the only full-stack cloud communication platform globally.
Join us on our mission to create life-changing interactions between humans and online services with new and unseen solutions.

Job Description: We are seeking an analyst who will be working on an IB platform, managing marketing, behavior, and revenue data. The role involves collaborating with product managers, UX researchers, and growth marketing teams to upgrade and optimize the platform.The ideal candidate will have experience with digital marketing campaigns and knowledge of various analytical tools like GA4, QLICKsense and other.


Main Responsibilities:

  • Day to day analysis of marketing campaigns and platform performance.

  • Monitoring user behavior on the platform, from acquisition to usage.

  • Proposing upgrades, new directions for development based on their analyses.

  • Integrating analytics systems through different journeys.

  • Creating cohorts.

  • Compiling analytics to monitor tests on the portal and drawing conclusions.

  • Creating dashboards for various projects.


For additional training related to the tools used by the company, as well as learning about growth marketing and product development, education sessions will be provided by in-house mentors and external resources.

 

Required Skills and Qualifications:

  • Knowledge of Google tools (GA4, Google Ads) is mandatory.

  • Understanding of digital campaigns is mandatory.

  • Knowledge of Amplitude is an advantage.

  • Knowledge of BI tools, ideally QlikSense.

When you become a part of Infobip you can expect:
Awesome clients – We serve and partner with the majority of the leading mobile operators, OTTs, brands, banks, social networks, aggregators and many more. Seriously, our clients are really cool. Work with the world’s leading companies and impact how they communicate with their users!
Opportunity knocks. Often. – Being a part of a growing company in a growing industry – we challenge you not to grow! Whether it’s horizontal, vertical, or angular, we want to support the path that you want to carve.
Learn as you grow – Starting with a fantastic onboarding program, to internal education, education resources, e-learning to external educations, we invest heavily in employee learning and development.
Connect globally – Work with people from all over the world. We put the “global” in globalization.
Pay & Perks – Competitive salary, a team taking care of all the equipment you need, team building and other organized activities ...
Talk about a balanced lifestyle!

Infobip employees are people with diverse backgrounds, characteristics, and experiences that share the same passion and talent that helps us achieve our mission. That's why Infobip is committed to creating a diverse workplace and is proud to be an equal-opportunity employer.

All qualified applicants will receive consideration for employment without regard to race, color, ancestry, religion, age, sex, sexual orientation, gender, gender identity, national origin, citizenship, disability, veteran status, or any other part of one's identity.

#LI-EB2

Top Skills

Amplitude
Ga4
Google Ads
Qliksense
The Company
HQ: Seattle, WA
3,100 Employees
Hybrid Workplace
Year Founded: 2006

What We Do

HIRING NOW! Infobip helps businesses build connected experiences across all stages of the customer journey. Accessed through a single platform, Infobip’s omnichannel engagement, identity, user authentication and contact center solutions help businesses and partners overcome the complexity of consumer communications to grow business and increase loyalty.

We work with large organizations, including seven of the world’s 10 biggest brands, across sales and marketing, operations, human resources, IT and security, and customer service. Our mobile engagement solutions help optimize operational functions, enhance internal and external communications, improve customer experiences, reduce support costs, generate new revenue, and gain a competitive advantage.

Whether two-factor authentication for high-tech retailers, emergency alerts for global giants, or mobile-giving solutions for large charities, Infobip offers the scale, service flexibility, reliability, and heritage to provide interactive solutions for today and in the future.

Companies choose Infobip for our domain expertise, service flexibility, demonstrated performance and reliability, global scale, and corporate maturity.

Why Work With Us

We work with some of the biggest enterprises in the world to make their customers’ lives better. But we’re small enough that every person counts. We’ve got a passion for our technology to rival any start-up. Our people are the best and most professional in the world. But we’re a suits-and-bureaucracy free zone.

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