Marketing and PR Manager

Location: Remote with occasional meetings in our Bergen County Office.
Reports to: President

About Us
We are a leading Remote Patient Monitoring (RPM) company that empowers healthcare providers and patients through cutting-edge technology and personalized care. Our mission is to improve patient outcomes and drive industry innovation, and we are looking for a dynamic Marketing and PR Manager to help us amplify our voice.

Position Overview
The Marketing and PR Manager is an independent, entrepreneurial, and hands-on professional who thrives in a fast-paced environment. This role requires a creative and driven individual capable of managing diverse areas of marketing and PR to grow brand awareness and generate leads. You’ll roll up your sleeves and take ownership of multi-channel campaigns that build our reputation as a thought leader and engage both providers and patients.

Key Responsibilities
Content Marketing Campaigns for Lead Generation

• Thought Leadership: Create compelling newsletters, whitepapers, and blogs tailored for email marketing, blog posts, and PR distribution.
• Provider and Patient Stories/Testimonials: Develop video and print content that showcases real-life success stories and testimonials.
• Educational Content: Produce explainer videos, infographics, and guides on the benefits of RPM to educate providers and patients.
• Healthcare Heroes Spotlights: Celebrate nurses, providers, and care coaches to foster emotional connections and build trust.

PR Campaigns

• Press Releases: Craft and distribute press releases for newsworthy milestones like partnerships, clinical outcomes, and platform updates.
• Media Pitching: Build and maintain a media list and regularly pitch compelling patient stories, healthcare trends, and internal data to healthcare reporters, journalists, and bloggers.

Conventions, Events, Partnerships, and Co-Branding

• Conventions and Industry Events: Identify opportunities to exhibit, secure speaking engagements, and pursue award nominations.
• Strategic Partnerships: Collaborate with health systems, advocacy organizations, and local health fairs to develop joint campaigns.
• Webinars and Panels: Plan and execute educational events featuring industry leaders to position the company as a thought leader.

Desired Skills and Qualifications

• Bachelor’s degree in Marketing, Communications, or a related field.
• 3+ years of experience in healthcare marketing and PR, preferably at a health system.
• Strong writing and storytelling skills, with the ability to craft compelling narratives.
• Proficiency in marketing tools and platforms, including social media, email marketing, and content management systems.
• Ability to work independently, think entrepreneurially, and execute across multiple projects simultaneously.
• Experience with press release writing, media pitching, and event coordination.

What We’re Looking For

• Entrepreneurial Spirit: Self-starter who takes ownership of projects and drives them to completion.
• Creativity and Drive: Innovative thinker with a passion for storytelling and building emotional connections with audiences.
• Hands-On Mentality: Comfortable rolling up your sleeves to manage everything from content creation to media outreach.

What We Offer

• Competitive salary and performance-based bonuses.
• A collaborative and innovative team environment.
• Opportunities for professional development and career growth.
• Flexibility with remote work.