Marketing Specialist

Posted Yesterday
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Montvale, NJ
Mid level
Healthtech
The Role
The Marketing Specialist is responsible for executing marketing strategies that engage clients and partners, building brand awareness, and generating leads. This role involves managing campaigns, creating content, analyzing marketing performance data, collaborating with various teams, and overseeing event marketing efforts.
Summary Generated by Built In

Marketing Specialist
Who we are:
As the pioneer in value-based pharmacy care, EmpiRx Health is the nation’s leading clinically-driven pharmacy benefits management company. We put our customers and members first by enabling them to take control of their pharmacy benefits, healthcare outcomes, and financial results. We do that by providing the highest quality pharmacy care that enables our customers to substantially reduce drug spending while helping to keep their members healthy, happy, and productive.
What we do:
We partner with HR and benefits managers nationwide, along with their benefits brokers/advisors, to ensure that benefits plan members (and their families) have access to the best, most clinically-proven and affordable pharmacy benefits available. EmpiRx Health uniquely puts the pharmacist at the center of the pharmacy care service model, ensuring the most clinically-appropriate and cost-efficient medication therapies that optimize member care while reducing costs for the benefits plan. Our clinical teams leverage AI-powered technologies and exclusive population health analytics to make evidence-based medication therapy recommendations.
The employee experience:
EmpiRx Health has become a category creator and an award-winning leader in the healthcare benefits space because we invest in our people. Our leadership teams create and nurture a first-class employee experience that’s supported by strengths-based learning and development. Our managers ensure employees have opportunities to grow and excel by maximizing their top strengths and infinite potential. Recognized by Inc. 5000, EmpiRx Health is also certified as a Great Place to Work, and winner of Fortune’s Best Workplaces and Modern Healthcare’s Best Places to Work.
EmpiRx Health is experiencing strong growth and is seeking a Marketing Specialist to be a part of our Marketing team. It’s an exciting time to be a part of EmpiRx Health. Come grow with us!
Who you are:
You are a results-driven marketing professional who is motivated by getting the job done on time and on budget while making a strong contribution to the company’s growth and success. You love your work, especially the strategic and creative collaboration with your Marketing and Revenue Operations/Proposals Team colleagues and other groups across the organization. You are a team-oriented, self-starter who believes there are always better solutions to solve problems and capitalize on opportunities. Good enough is never good enough for you. As a marketer, you see the big strategic picture but realize that the devil is in the details of successfully executing business-building marketing, communications and promotional programs.
What you will be doing:

  • Reporting to the Senior Marketing Manager and working closely with other Marketing Team colleagues, you will help to execute and manage marketing and communications strategies that effectively engage our current and prospective plan sponsor clients and partners. The goal is to generate strong brand awareness and customer leads that can be closed by our sales team. Our clients include HR officials and other executives who manage employee benefits plans at self-insured organizations. The partners include benefits consultants/brokers/advisors who work with the plan sponsor clients to provide and help manage their employee benefits programs, including pharmacy benefits.
  • Help in creating and executing marketing/communications programs that build, expand and promote the EmpiRx Health brand as the leading clinically-driven, customer-first PBM company that helps clients substantially lower drug costs while optimizing member health outcomes.
  • Support the execution of a range of marketing and communications strategies and programs. These include email campaigns, webinars, conferences/trade shows/events, digital advertising (including paid search and SEO), website marketing, social media outreach, and public relations programs.
  • Write marketing-related content, including blogs, LinkedIn posts, brochures/pamphlets, articles, website content, press releases and marketing reports.
  • Work with the Senior Marketing Manager to support our marketing automation activities (including Salesforce.com) to help execute email campaigns, and track marketing qualified leads. Marketing automation experience is a plus, but not a requirement for this position. We will help you learn about marketing automation as part of the job.
  • Support the Senior Marketing Manager in developing and sharing accurate, reliable and meaningful marketing performance data and analysis to illustrate to company colleagues the marketing team’s ongoing results and impact.
  • Help in the development, management and results tracking of EmpiRx Health’s comprehensive event marketing program.
  • Together with the Senior Marketing Manager, partner closely with Revenue Operations/Proposals, Sales, Clinical and Client Management teams to execute impactful marketing campaigns that generate leads, leverage our clinical leadership, and involve our clients as references and testimonials.
  • Collaborate closely with our creative/design team to develop industry-leading marketing and sales content, including the website, eBooks, PowerPoint presentations, articles, brochures and videos.
  • Work with the Senior Marketing Manager and other Marketing Team colleagues to help manage marketing budgets.
  • Monitor and track relevant industry and competitive news and activities and report to teams as needed.


What you need:
 

  • Minimum 3-5 years of experience working in a related marketing role.
  • Experience in healthcare marketing, preferably in the pharmacy benefits management industry, employee benefits services and solutions, and/or healthcare insurance.
  • Strong writing/content development skills, with excellent knowledge of grammar and punctuation and superior attention to detail and self-editing.
  • Flexibility to juggle competing priorities and changing conditions in a fast-paced, dynamic environment.
  • Ability to develop strong relationships across multiple stakeholders.

Preferred Background:

  • Experience in healthcare marketing, preferably in the pharmacy benefits management industry, employee benefits services and solutions, healthcare insurance, and/or healthcare technology solutions.


Benefits and Perks:
Our commitment to diversity is reflected in our family and LGBTQ-friendly benefits, which include:

  • Comprehensive medical, prescription, vision, dental, life, and disability insurance, with coverage for domestic partnerships.
  • A 401K program to secure your financial future.
  • Parental leave for childbirth and adoption.
  • Student loan reimbursement.
  • Additional perks include flexible PTO, hybrid and remote work arrangements, online wellness resources and counseling access, and bi-weekly "take a break" sessions.


Join EmpiRx Health, where we are transforming the healthcare landscape with innovation and unwavering commitment to our employees, clients and their members. Make a difference and grow with us!
Work Environment: Remote or hybrid in Montvale, NJ or Orlando, FL. Expected travel is about 10-15%.
EmpiRx Health is an Equal Opportunity Employer
EmpiRx Health is an equal opportunity employer. We are committed to creating a diverse and inclusive environment for all employees. We prohibit discrimination and harassment of any kind based on race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.
All employment decisions are based on business needs, job requirements, and individual qualifications. We are an inclusive organization and actively promote equality of opportunity for all with the right mix of talent, skills and potential. EmpiRx Health celebrates diversity and is committed to creating an inclusive environment for all employees.
Your career at EmpiRx Health awaits – join us in shaping the future of excellence in healthcare.
Compensation Structure
The compensation structure for this position at our company is governed by various state Fair Pay Acts. Salaries will vary based on multiple factors, including but not limited to professional and academic experience, training, associated responsibilities, and other business and organizational needs. The range listed is just one component of our total compensation package for employees.
 

Top Skills

Marketing
The Company
HQ: Montvale, New Jersey
158 Employees
On-site Workplace
Year Founded: 2014

What We Do

As the pioneer in value-based pharmacy care, EmpiRx Health is the leading clinically-driven pharmacy benefits management company. We put our customers and members first by enabling them to take control of their pharmacy benefits, healthcare outcomes, and financial results. We do that by providing the highest quality pharmacy care that enables our customers to substantially reduce drug spending while helping to keep their members healthy, happy, and productive. EmpiRx Health puts the pharmacist at the center of the PBM service model, ensuring the most clinically-appropriate and cost-efficient medication therapies that optimize member care and reduce costs. Our clinical teams leverage AI-powered technologies and exclusive population health analytics to make evidence-based medication therapy recommendations. Visit us at www.empirxhealth.com

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