Marketing and Communications Manager

Company Description

EnPower, Inc. is a startup developing next-generation Li-ion batteries that have fast-charging and long cycle-life capabilities—critical enablers to the electrification of many industries. We are passionate about what we do, and we are looking for someone who shares that passion to lead marketing and communications.

Job Description

The Marketing & Communications Manager administers market research, go-to-market messaging & strategies, brand awareness, and ensures all external communications are aligned with the strategic objectives of the business. You will support the product team in identifying applications and markets for EnPower’s products, defining product requirements, orchestrating the resultant product launch, and promoting EnPower’s products. You will interface closely with Sales, Engineering, and Operations to develop and define clear product features, benefits, and differentiators from competitors’ offerings, and convert those messages into strategic communication materials. You will be responsible for Marketing and Communications ensuring alignment in brand positioning, product strategy, target markets, and customers.

Key Responsibilities:

•  Track industry trends in the battery market including U.S. battery manufacturing.
•  Identify and communicate the key strengths, weaknesses, opportunities and threats to our ability to competitively sell our products.
• Create business cases for new products, with an emphasis on market analysis, forecasting, and product/market fit.
• Define go-to-market strategy, product positioning, key benefits, and target customers for EnPower’s products.
•  Translate technical product features / details into benefits that appeal to multiple customer audiences.
• Manage multi-channel campaigns that integrate product marketing, digital marketing, and public relations.
• Develop and manage EnPower’s strategic communications and brand assets to increase brand awareness, generate leads, attract world-class talent, and position EnPower as a leader in the U.S. battery industry.
• Other duties as assigned

Qualifications

Education and/or Experience:

• Bachelor’s degree (BS/BA) in Engineering, Business or similar related degree from a four-year college or university and at least two (2) years related marketing & communications experience.
• Outstanding records of academic or professional achievement.
• Marketing experience and presentation development experience required, either formally or through prior job experience.

Knowledge and Skills:

• Familiarity with Li-ion batteries preferred; Understand the competitive landscape.
• Ability to work efficiently and effectively in both teams and independently and influence cross-functional teams.
• Natural networker; able to build beneficial relationships with stakeholders.
• Ability to communicate complex ideas effectively, both verbally and in writing.
• Flexibility to adjust and thrive in an environment with changing requirements, schedules and priorities for multiple projects or assignments.
• Superior English reading and writing skills.
• Expert knowledge of Microsoft PowerPoint software. Graphic design software experience is preferred.
• Solid knowledge of internet, spreadsheet, and word processing software.

Additional Information

Company Fit:

• Motivated, independent, capable of life-work integration, desire to win.
• Appreciates that our mission “Building Better Batteries” is a tool to help us build a better product, drive a strong culture, and raise a resilient company
• Ability to work in a diverse, intellectually challenging, and rapid-paced team.