About the Position
The Marketing Analytics Analyst at 10x Genomics plays a vital role in leveraging data to understand and optimize marketing performance. This position involves creating and analyzing reports, dashboards, and data models to provide actionable insights that drive marketing effectiveness and strategic decision-making. The successful candidate will support cross-functional teams in their marketing efforts by delivering data-driven recommendations and contributing to the overall marketing strategy. This role is part of the Global Commercial Insights and Analytics team in Commercial Operations.
Responsibilities
- Partner with and support Marketing teams by analyzing campaign and channel performance and providing actionable recommendations for optimization.
- Build and maintain dashboards and reports to track key marketing metrics and performance.
- Provide data-driven insights through analysis of marketing campaigns, channels, and customer behavior.
- Develop campaign attribution models to identify high-impact campaigns and channels.
- Work closely with Marketing operations and internal marketing to define marketing campaign specific master data requirements and align across functions and systems, to ensure accurate reporting and analytics.
- Improve data accuracy and processes for reporting.
- Identify high-performing and underperforming marketing channels and recommend an optimized channel mix.
- Partner with Marketing Analytics and Finance to define Customer Acquisition Cost (CAC) and Lifetime Value (LTV) and build a reporting framework.
- Implement and analyze A/B tests to optimize marketing campaigns and user experiences.
- Model marketing mix and suggest next best actions based on data analysis.
- Enhance reporting tools for both executives and execution-oriented marketers.
- Analyze website traffic, SEO/SEM performance, social media engagement, and email marketing campaigns.
- Work with marketing automation platforms and CRM systems to extract and analyze data.
- Support customer segmentation and targeting efforts based on data insights.
Requirements
- BS in Marketing, Business, Statistics, or a related field.
- Minimum 4+ years' experience in a Marketing Analytics or related role.
- Strong analytical skills and attention to detail.
- Proficiency in data manipulation and analysis using tools like Excel, SQL, and R or Python (pandas, jupyter notebooks).
- Understanding of basic statistical concepts and data modeling.
- Experience with data visualization and reporting tools (i.e., Tableau, PowerBI).
- Experience with web analytics tools (e.g., Google Analytics, Marketo).
- Ability to turn data analysis into actionable business insights and recommendations.
- Excellent problem-solving, project management, and communication skills.
- Ability to interpret complex information and provide strategic recommendations in a simple and concise manner.
- Demonstrated ability to work independently and manage multiple priorities in a fast-paced environment.
- Experience with marketing operations and analytics for a multinational company.
- Understanding of digital marketing metrics and KPIs.
- Understanding of business financials and ability to articulate work in terms of contribution to financials and mission.
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Below is the base pay range for this full-time position. The actual base pay will depend on several factors unique to each candidate, including one’s skills, qualifications, and experience. At 10x, base pay is also just one component of the Company’s total compensation package. This role is also eligible for 10x’s equity grants, its comprehensive health and retirement benefit programs, and its annual bonus program or sales incentive program. During the hiring process, your 10x recruiter can share more about the Company’s total compensation package.
Pay Range
$138,700—$187,700 USD
About 10x Genomics
At 10x Genomics, accelerating our understanding of biology is more than a mission for us. It is a commitment. This is the century of biology, and the breakthroughs we make now have the potential to change the world.
We enable scientists to advance their research, allowing them to address scientific questions they did not even know they could ask. Our tools have enabled fundamental discoveries across biology including cancer, immunology, and neuroscience.
Our teams are empowered and encouraged to follow their passions, pursue new ideas, and perform at their best in an inclusive and dynamic environment. We know that behind every scientific breakthrough, there is a deep infrastructure of talented people driving the life sciences industry and making it possible for scientists and clinicians to make new strides. We are dedicated to finding the very best person for every aspect of our work because the innovations and discoveries that we enable together will lead to better technologies, better treatments, and a better future. Find out how you can make a 10x difference.
Individuals seeking employment at 10x Genomics are considered without regards to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, or sexual orientation, or any other characteristic protected by applicable law.
10x does not accept unsolicited applicants submitted by third-party recruiters or agencies. Any resume or application submitted to 10x without a vendor agreement in place will be considered unsolicited and property of 10x, and 10x will not pay a placement fee.
Top Skills
What We Do
Accelerating biological understanding and discovery is more than a mission for 10x Genomics. It’s a commitment. Fueled by equal parts scientific vision and determined passion, we are enabling fundamental research across the life sciences by delivering rapid innovation that allows our customers to resolve complex biology—across the fields of oncology, immunology, neuroscience, and more.
As we deliver powerful new methods for discovery, we create opportunities for scientists to address and reveal the true complexities of biology and disease. Already, our products have been adopted by researchers around the world, including 97 of the top 100 global research institutions and 19 of the top 20 global pharmaceutical companies, and have been cited in over 1,200 research papers on discoveries across the life sciences.
