Marketing Analytics Analyst (Google Analytics, Google Tag Manager, Google Ads, Hubspot)

Grow Your Career While Helping Mission-Driven Businesses Thrive

At Nexus Marketing, we specialize in partnering with nonprofits and mission-driven businesses to amplify their impact. By leveraging organic marketing strategies—like content marketing, SEO, and thought leadership—we help our clients reach their audiences, tell their stories, and drive meaningful growth.

Why join Nexus Marketing?

• Mission-Driven Work: Be part of a team that supports organizations advancing causes like social justice, healthcare, education, and environmental sustainability.

• Organic Marketing Expertise: Work on impactful campaigns that prioritize long-term value through strategic content, SEO, and other organic channels.

• Purpose with Growth: Expand your skills and advance your career in a role that blends innovation with meaningful work.

• Collaborative Team Culture: Join a passionate group of marketers who value creativity, teamwork, and learning.

• Work That Matters: Your efforts will directly contribute to helping organizations achieve their goals and make a positive difference in the world.

If you’re passionate about using organic marketing to support organizations that make an impact, Nexus Marketing is the place to build your career.

Want to learn more? 

• View a video we put together about Nexus culture 

• Click here to read our "Ultimate Guide to Working at Nexus Marketing"

• Listen to this nonprofit industry podcast about our agency's founding and mission

• Meet the team

We are looking for a talented and detail-oriented Digital Marketing Analyst to join our team, focusing on Google Analytics 4 (GA4), Google Tag Manager (GTM), Google Ads, and HubSpot to support our growing base of small nonprofit clients.

In this role, you’ll help us optimize digital strategies by implementing, managing, and analyzing tracking systems, marketing campaigns, and CRM tools. You’ll play a key role in leveraging data to deliver actionable insights and improve digital performance for our team and clients.

Key Responsibilities

In this role, you will:

Google Analytics 4 (GA4):

• Set up and maintain GA4 accounts for websites and apps.

• Configure custom events, conversions, and audiences aligned with business objectives.

• Analyze website and app user behavior using GA4 reports and dashboards.

• Generate insights and recommendations to optimize user experience and marketing campaigns.

• Stay updated on the latest GA4 features and best practices.

Google Tag Manager (GTM):

• Implement and manage GTM to ensure proper data collection and tracking.

• Debug and troubleshoot GTM implementations to ensure accuracy.

• Collaborate with development teams to implement advanced tagging solutions.

Google Ads:

• Set up, monitor, and optimize Google Ads campaigns for lead generation and conversion.

HubSpot:

• Manage HubSpot CRM to ensure seamless tracking of customer interactions.

• Develop automated workflows and lead nurturing campaigns in HubSpot.

• Track and report on email marketing, lead generation, and campaign performance.

Cross-Platform Analytics:

• Create unified dashboards and reports to track performance across GA4, Google Ads, and HubSpot.

• Present findings to stakeholders in a clear and actionable manner.

• Collaborate with marketing, product, and development teams to leverage insights for strategy.

About Our Team

We’re proud to have over 50+ team members based in the Philippines who have been exceptional contributors to our mission. We’re excited to expand our team with this new role!

What Makes a Strong Candidate?

Requirements:

• Based in the Philippines with availability for a long-term position.

• Proven experience with Google Analytics 4 (2+ years).

• Proficiency in Google Tag Manager (GTM) for implementing and managing tracking systems.

• Hands-on experience with Google Ads, including campaign optimization.

• Experience with HubSpot CRM and marketing automation.

• Exceptional English verbal and written communication skills.

• Strong analytical skills with the ability to translate data into actionable insights.

• Educational background in Computer Science, IT, Marketing, or related fields.

Bonus Points For:

• Experience with data visualization tools (e.g., Google Data Studio).

• Knowledge of SQL for advanced data analysis.

• Familiarity with web technologies (HTML, CSS, JavaScript).

• Understanding of web accessibility and responsive web design principles.

Work Schedule:

• This is a work-from-home setup. 

Choose one of the following options:

• US EST hours (8 AM – 5 PM EST) with higher monthly pay.

• Split shift (8 AM – 1 PM EST and 9 PM – 1 AM EST).

• Mid-shift (3:30 AM – 12:30 PM EST).

Compensation & BenefitsWages

• Hourly compensation is in $USD

• We offer a competitive salary reflecting experience and skills

• Aside from the base salary, there will also be an additional company contribution to go towards health insurance and additional benefits that you buy on your own

• Target 42.5 billable hours per week

• Additionally, you accrue Life Leave which can optionally be cashed in each year adding to your earnings

As a small growing business, there are a few traits unique to our business that individuals should consider before applying.

• You must love the idea of giving back to the community and nonprofits. There are thousands of jobs. If being involved in the success of nonprofits is something you’re truly passionate about, this could be a great role.

• You must be extremely comfortable with change. As a small growing company, decisions can be made over a weekend and fully implemented by early the next week. Whether that’s new systems, new processes, or new approaches, we look for individuals who can adapt and thrive.

• You must believe that the best contributors should get better rewards. As a company, we believe in paying people based on the value they generate at the business.

• You must be willing to disagree and commit. As a growing business, there will be lots of decisions that get made and changes that occur during your time at the company. Some of which you’ll agree with and some you won’t, we strongly believe that the best team members have the ability to disagree and commit (i.e., going with a decision after it has been made regardless of whether or not you agree).

• You must believe the status quo is unacceptable. As a growing company and as individuals, we believe the status quo is unacceptable. Everyone should be relentless in striving to be the best version of themselves and figure out ways to create more value at the company, enhance our client's results, and grow professionally. The question should always be “How can I be better” rather than “How can expectations be adjusted”.

We also need you to:

• Be able to work independently and have a proven ability to work in a fast-paced environment

• Have excellent written & verbal communication skills

• Have a demonstrated ability to learn new things quickly and think on your feet

• Can work through obstacles and challenges

• Be highly organized with strong time management skills

• Be results driven and goal-oriented

Benefits

Paid vacation time

• 20 days accrued annually

• These paid days off each equate to 8.0 hours of billable time.

• Expect to use 5 of the days during the Christmas – New Year’s period.

Paid sick time

• 5 sick days off annually

Paid life leave*

• 15 days accrued annually.

• Once per year in December, you can cash out any accrued life leave time.

Paid holidays

• You have 7 paid US holidays.

Additional benefits

• Bereavement Policy

• Employee Giving Programs (Matching Gift Program, Volunteer Grant Program, etc)