Marketing Analyst

About Ancestry:
When you join Ancestry, you join a human-centered company where every person’s story is important. Ancestry®, the global leader in family history, empowers journeys of personal discovery to enrich lives. With our unparalleled collection of more than 40 billion records, over 3 million subscribers and over 23 million people in our growing DNA network, customers can discover their family story and gain a new level of understanding about their lives. Over the past 40 years, we’ve built trusted relationships with millions of people who have chosen us as the platform for discovering, preserving and sharing the most important information about themselves and their families.
We are committed to our location flexible work approach, allowing you to choose to work in the nearest office, from your home, or a hybrid of both (subject to location restrictions and roles that are required to be in the office- see the full list of eligible US locations HERE). We will continue to hire and promote beyond the boundaries of our office locations, to enable broadened possibilities for employee diversity.
Together, we work every day to foster a work environment that's inclusive as well as diverse, and where our people can be themselves. Every idea and perspective is valued so that our products and services reflect the global and diverse clients we serve. 
Ancestry encourages applications from minorities, women, the disabled, protected veterans and all other qualified applicants. Passionate about dedicating your work to enriching people’s lives? Join the curious.

Are you passionate about analyzing customer behavior and driving revenue growth? If you excel at transforming complex data into actionable insights for marketing teams, we want you to join us as a Marketing Analyst at Ancestry!

In this role, you will lead Business Performance Insights, conducting deep dives into marketing performance to identify opportunities for increasing revenue and reducing churn. Your insights will influence executive decision-making, manage strategic initiatives, and develop recommendations that align analytics with business goals.

If you excel at addressing complex challenges and converting data into meaningful business results, we encourage you to apply for this exciting opportunity.

What You Will Do:

• Conduct end-to-end analysis of marketing performance.

• Analyze A/B and multivariate tests to optimize site performance.

• Perform behavioral analysis of customer segments to inform personalization strategies.

• Collaborate with cross-functional teams to align analytics with business objectives.

• Design scalable processes to enhance operational efficiency.

• Pioneering opportunities for forecasting subscriptions.

• Identify and pioneer new opportunities for forecasting subscription trends and growth.

Who You Are:

• Bachelor’s degree in computer science, Business, Finance, Mathematics, Economics, or related field. Masters preferred.

• Minimum of 2 years in professional analytical roles.

• Meticulous in data analysis and reporting.

• Strong written and oral communication skills.

• Proactive and agile in managing multiple projects in a fast-paced environment.

• Experience with SQL (writing/optimizing queries), Tableau, Python, and Excel.

• Experience with A/B testing and understanding of statistical methods.

• Familiarity with Adobe Analytics and Multi-Touch Attribution methods is a plus.

As a signatory of the ParityPledge in Support of Women and the ParityPledge in Support of People of Color, Ancestry values pay transparency and pay equity. We are pleased to share the base salary range for this position: $87,120 - $93,000 with eligibility for bonus, equity and comprehensive benefits including health, dental and vision. The actual salary will vary by geographic region and job experience. We will share detailed compensation data for a specific location during the recruiting process. Read more about our benefits HERE.

Additional Information:

Ancestry is an Equal Opportunity Employer that makes employment decisions without regard to race, color, religious creed, national origin, ancestry, sex, pregnancy, sexual orientation, gender, gender identity, gender expression, age, mental or physical disability, medical condition, military or veteran status, citizenship, marital status, genetic information, or any other characteristic protected by applicable law. In addition, Ancestry will provide reasonable accommodations for qualified individuals with disabilities.

All job offers are contingent on a background check screen that complies with applicable law.  For San Francisco office candidates, pursuant to the San Francisco Fair Chance Ordinance, Ancestry will consider for employment qualified applicants with arrest and conviction records.  

Ancestry is not accepting unsolicited assistance from search firms for this employment opportunity. All resumes submitted by search firms to any employee at Ancestry via-email, the Internet or in any form and/or method without a valid written search agreement in place for this position will be deemed the sole property of Ancestry. No fee will be paid in the event the candidate is hired by Ancestry as a result of the referral or through other means.