Marketing Analyst

Posted 18 Days Ago
Broomfield, CO
Hybrid
65K-85K Annually
Junior
Big Data • Marketing Tech • Analytics
The Role
The Marketing Analyst acts as a liaison between clients and DataLab's programming and analytics teams, managing client communications and coordinating database marketing programs. This role involves problem-solving, organizing meetings, managing account resources, and interpreting marketing campaign results to ensure client satisfaction.
Summary Generated by Built In

Marketing Analyst is the liaison between one or more of DataLab's clients and the internal database programming and analytical teams. This role provides essential support to clients who contract with DataLab for database marketing services. Marketing Analyst coordinates the requirements of the client's database marketing programs and the DataLab teams that support the client. This role requires a high level of problem solving and research skills to troubleshoot client challenges.

To be successful in this position you must have an aptitude for technology and the ability to learn the client’s business quickly, as well as a passion for excellent customer service, improving business processes, and recommending best marketing practices. Excellent communication and multi-tasking skills are essential. Preferably you will have 2-4 years prior customer service experience in a technology setting.

 

Job Summary:

· Act as primary point of contact between clients and DataLab’s programming and analytics teams.

· Responsible for daily client communication via telephone, email, and online presentation tools.

· Respond in a timely manner to a wide variety of client inquiries.

· Coordinate and lead internal and external client team meetings, as well as occasional onsite meetings.

· Professionally and diplomatically resolve difficult issues regarding client concerns and other matters as necessary.

· Manage account resources by setting appropriate expectations and delivery timelines.

· Identify client priorities and maintain the client’s task list.

· Act as the internal subject matter expert for the client’s business processes, business data, and marketing campaign business rules.

· Be able to QC, understand, and interpret the client’s marketing campaign results.

· Define quality checkpoints for final deliverables. Review and QC final reports and work products prior to client delivery

· Review business requirements with DataLab’s programming and analytics teams and explain client deliverables as needed. Set prioritization and timelines.

· Act as primary owner of all written documentation delivered to the client, including project and campaign requirements, direct marketing results reports, and presentations.

· Support client billing and usage reporting.

 

 

Preferred Skills:

· 2-4 years prior working customer service experience in a technology setting

· Outstanding communication, client management, follow-through, problem resolution, and interpersonal skills

· Flexibility to adjust priorities and manage time wisely in a fast-paced environment

· Strong aptitude for technology as well as an understanding/interest in direct marketing practices

· Outstanding documentation and organization skills.

· Excellent problem-solving skills, a highly developed sense of curiosity, and a passion for learning

· Ability to communicate in a clear, concise, and understandable manner via email, phone, and in person.

· Ability to lead requirement discovery sessions with client, understand and document client business process flows, and provide advice and instruction to clients/users

· Knowledge of SQL and prior direct marketing experience a plus

· Demonstrated ability to work in a team environment

 

**NO sponsorship offered for this position**

Salary Range: $65,000 - $85,000

 

 Benefits Include:

· Medical, Dental and Vision Insurance

· Long Term Disability Insurance

· Optional Short Term Disability Insurance

· Life Insurance

· 401K with Company Contribution

· Paid Time Off (vacation/illness)

 

Top Skills

SQL
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The Company
HQ: Germantown, MD
111 Employees
On-site Workplace
Year Founded: 1979

What We Do

DataLab USA is an analytics-driven award-winning database marketing services company that focuses on optimizing multichannel direct marketing solutions. Through the use of data analytics, sourcing, processing, and digital services, DataLab USA effectively enables Fortune 500 companies to maximize their direct marketing investments.

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