Marketing Analyst Intern

Posted 17 Days Ago
Be an Early Applicant
Rochester, NY
18-30
Internship
Healthtech • Biotech
The Role
The Marketing Analyst Intern will conduct market research, perform competitive intelligence analysis, and support marketing campaigns while gaining experience in the medical device industry.
Summary Generated by Built In

The Opportunity

 

QuidelOrtho unites the strengths of Quidel Corporation and Ortho Clinical Diagnostics, creating a world-leading in vitro diagnostics company with award-winning expertise in immunoassay and molecular testing, clinical chemistry and transfusion medicine. We are more than 6,000 strong and do business in over 130 countries, providing answers with fast, accurate and consistent testing where and when they are needed most – home to hospital, lab to clinic.

Our culture puts our team members first and prioritizes actions that support happiness, inspiration and engagement. We strive to build meaningful connections with each other as we believe that employee happiness and business success are linked. Join us in our mission to transform the power of diagnostics into a healthier future for all.

The Role

QuidelOrtho is looking for a Marketing Analyst Intern that wants to spend their 2025 summer working towards our mission: Changing Lives, One Test at a Time. Interns will have the opportunity to gain knowledge and develop their skills all while contributing to key company projects and initiatives. Our team will help students apply their educational background and broaden their knowledge base within their role and learn more about working in the medical device/biotech industry. Interns will work with a mentor(s) on a guided and impactful project and will be able to collaborate with and be part of a supportive and dedicated team.

The Marketing Intern will support marketing efforts by conducting market research and competitive intelligence analysis to make data-driven recommendations on new market product concepts, enable competitive comparisons and prepare the sales teams on competition. 

This Internship is a full-time (40 hours per week) paid program for 12-weeks.  Start dates are June 2nd or June 16th, 2025

Office Location: Rochester, NY - Students must be in the area for duration of the program. QuidelOrtho is unable to provide housing accommodations.

The Responsibilities

  • Conduct market research to identify market trends and customer preferences  
  • Develop strategies to enhance our downstream marketing campaigns 
  • Conduct competitive intelligence research to capture the competitive landscape and identify competitive strategies 
  • Prepare and present competitive intelligence findings and recommendations to key stakeholders 
  • Develop a database of key competitive product specifications as a foundation for new market product concepts, support the enhancement of a commercial comparative tool and to develop competitive training
  • Perform other work-related duties as assigned

The Individual

Required:

  • Must be at least 18 years old
  • Currently enrolled as a full-time Graduate student in their first year Master’s program or on target to graduate December 2025 at an accredited university or college
  • Field of study: Marketing, Business Administration, Biomedical Engineering 
  • Minimum GPA 3.0 or higher
  • Able to start on either June 2nd or June 16th
  • Ability to complete a consecutive 10-12 week internship
  • Understanding of marketing principles, strategies and tactics 
  • Strong analytical and problem-solving skills  
  • Experience with data analytics and tools i.e., Excel and pivot tables 
  • Passion for understanding diagnostics, market dynamics and customer behavior 
  • Strong communication skills to communicate findings and recommendations  
  • Strong skills in project management  
  • Experience in highly collaborative projects with multiple stakeholders and departments 
  • Clear communication – excellent writing skills and articulate communicator
  • Must have work authorization in the United States at the time of hire and maintain ongoing work authorization during employment

Preferred:

  • Current graduate students on track to complete program Dec 2025 or May 2026
  • Experience with PowerBI

The Work Environment

No strenuous physical activity, though occasional light lifting of files and related materials is required. 30% of time in meetings, working with team, or talking on the phone, 70% of the time at the desk on computer, doing analytical work.

Salary Transparency

The salary range for this position takes into account a wide range of factors including education, experience, knowledge, skills, geography, and abilities of the candidate, in addition to internal equity and alignment with market data. The salary range for current Freshman, rising Sophomore is 18.00/hour; Sophomore, rising Junior is 20/hour; Junior, rising senior is $23.00/hour to $26.00/hour; Senior, enrolled in school for fall 2024 is 25.00/hour to 28.00/hour; or currently enrolled Graduate, MBD, PhD program is 28.00/hour to 30.00/hour. At QuidelOrtho, compensation decisions are dependent on the facts and circumstances of each case.

Equal Opportunity

QuidelOrtho believes in Equal Opportunity for all and is committed to ensuring all individuals, including individuals with disabilities, have an opportunity to apply for those positions that they are interested in and qualify for without regard to race, religion, color, national origin, citizenship, sex, sexual orientation, gender identity, age, veteran status, disability, genetic information, or any other protected characteristic. QuidelOrtho is also committed to providing reasonable accommodations to qualified individuals so that an individual can perform the duties. If you are interested in applying for an employment opportunity and require special assistance or an accommodation to apply due to a disability, please contact us at [email protected].


 

Top Skills

Excel
Power BI
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The Company
HQ: Raritan, NJ
4,457 Employees
On-site Workplace

What We Do

Ortho Clinical Diagnostics (Nasdaq: OCDX) is one of the world’s largest pure-play in vitro diagnostics (IVD) companies dedicated to transforming patient care.

More than 800,000 patients across the world are impacted by Ortho’s tests each day. Because Every Test is a Life, Ortho provides hospitals, hospital networks, clinical laboratories and blood banks around the world with innovative technology and tools to ensure test results are fast, accurate, and reliable. Ortho's customized solutions enhance clinical outcomes, improve efficiency, overcome lab staffing challenges and reduce costs.

From launching the first product to determine Rh+ or Rh- blood type, developing the world’s first tests for the detection of antibodies against HIV and hepatitis C, introducing patented dry-slide technology and marketing the first U.S. Food and Drug Administration-authorized high-volume antibody and antigen tests for COVID-19, Ortho has been a pioneering leader in the IVD space for over 80 years.

The company is powered by Ortho Care, an award-winning, holistic service and support program that ensures best-in-class technical, field and remote service and inventory support to laboratories in more than 130 countries and territories around the globe.

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