Pay Range: $67,300.00 - $105,700.00
Salary is commensurate to experience, location, etc.
Horace Mann is a purpose-driven company that is passionate about educators. Step into an opportunity where you can bring your expertise developing and executing marketing campaigns aimed at acquiring new clients. As a Marketing Acquisition Strategist, you will utilize various marketing channels and tactics, such as digital advertising, eMail marketing, contextual marketing, and other acquisition-focused levers, to drive growth and expand the customer base for Horace Mann.
Key Areas of Impact Include:
- Manage the end-to-end marketing process using tactics such as, email, direct mail, social, digital, partnership, and/or other emerging acquisition marketing tactics
- Ideate, design, create, deploy, and measure marketing outreach programs
- Create brand awareness and efficiently drive high-quality leads at an economical cost resulting in high Lifetime Value
- Manage and optimize always on acquisition marketing campaigns
- Monitor, measure, and socialize campaign performance
- Partner with external marketing agencies and platforms
- Ensure compliance with brand guidelines and external regulations
- Partner with business partners and stakeholders to ensure their marketing acquisition needs are met
- Conduct user testing and focus groups to develop user centric marketing campaigns and capture the voice of the prospect and customer
You’ll be a great fit if you are:
- A creative thinker with the ability to identify new ways of generating leads and building brand awareness
- A dynamic marketer who can manage the end-to-end marketing process including creative and copy
- Passionate about helping and attracting more educators
- Versatile with the ability to work across multiple marketing verticals including digital, social, email, and direct mail
- Proficient with digital marketing tools and capabilities such as geofencing and contextual marketing
- A data driven and customer centric thinker
- Experienced using a test and learn approach, moving fast, and adjusting the approach based on objective results
Minimum Requirements:
- 6+ years in acquisition marketing with experience in design, creative, and messaging
- Bachelor's Degree required, advanced degree preferred
- Ability to manage the end-to-end process of a marketing campaign from ideation, design, copy, creative deployment, measurement, and optimization
- Exceptional verbal and written communication skills to internal and external audiences
- Strong data and analytics capabilities with experience A/B testing and measuring marketing performance
- Aware of emerging trends impacting the marketing space
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Horace Mann was founded in 1945 by two Springfield, Illinois, teachers who saw a need for quality, affordable auto insurance for teachers. Since then, we’ve broadened our mission to helping all educators protect what they have today and prepare for a successful tomorrow. And with our broadened mission has come corporate growth: We serve more than 4,100 school districts nationwide, we’re publicly traded on the New York Stock Exchange (symbol: HMN) and we have more than $12 billion in assets.
We’re motivated by the fact that educators take care of our children’s future, and we believe they deserve someone to look after theirs. We help educators identify their financial goals and develop plans to achieve them. This includes insurance to protect what they have today and financial products to help them prepare for their future. Our tailored offerings include special rates and benefits for educators.
EOE/Minorities/Females/Veterans/Disabled. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status
For applicants that are California residents, please review our California Consumer Privacy Notice
All applicants should review our Horace Mann Privacy Policy
Top Skills
What We Do
Horace Mann was founded in 1945 by two educators in Springfield, Ill., who believed teachers deserved affordable auto insurance. Originally called the Illinois Education Association Mutual Insurance Company, our name was changed to honor the father of the American public education system, Horace Mann. We are proud to share his name.
At Horace Mann, the hard work, commitment and dedication of our employees are the foundation of our success. And today we are the largest, national multiline insurance company dedicated to serving America’s educators and their families.
Our purpose is to provide lifelong financial well-being for educators and their families through personalized service, advice, and a full range of tailored insurance and financial products. Through our professional agents and their staff, we offer insurance and financial products to the educational community across the United States.
