Market Research Coordinator - APAC

We are looking for a Research Coordinator to join our Global New Product Database (GNPD) team. GNPD is Mintel’s comprehensive database that monitors new product launches in consumer goods markets such as Food & Drink, Pet Care & Household.

This person will work alongside with our extensive network of Field Associates in their day-to-day activities through your acquired knowledge and expertise of market sectors, activities and trends. This role also encompasses analysing and conducting data quality checks on new product launch data.

The successful candidate will have an interest in FMCG retail and is extremely comfortable with web-based technologies such as social media, blogs and newswires. An inquisitive nature is highly sought after and someone who thrives in a team atmosphere.

Key Responsibilities:

• Freelance Field Associate Management 
• Oversee the entire freelance employment lifecycle, including hiring, onboarding, training, ongoing relationship management, and offboarding when necessary.
• Manage day-to-day operations and ensure smooth workflow.

Data Analysis and Insights:

• Analyse numerical statistics and data to identify market trends, and areas for coverage quality improvement.
• Convert analysis into appropriate actions to direct the Field Associates and also in development of methodologies.
• Conduct ad-hoc research projects to support business objectives.

Market Research:

• Attend trade events to stay updated on industry trends
• Monitor new product launches for FMCGs through various online tools such as social media, e-commerce and trade websites
• Research relevant online and print information to identify potential new products.
• Create "shopping lists" of new products to support the Field Associate network.

Methodology Continuous Improvement:

• Contribute to the development and refinement of methodologies for data collection, analysis, and reporting.
• Ensure consistency and accuracy in data collection processes.

Communication and Collaboration:

• Maintain effective communication with contacts through email, telephone, and face-to-face interactions.
• Collaborate across teams (Operation team, Commercial team, Analysts) to ensure alignment and support.

Required Skills and Qualifications:

• Bachelor's degree in Marketing, Business or related field with 1-2 years of corporate experience
• Background or experience in desk research
• Excellent written and verbal English communication skills
• Additional language skills (Mandarin/Cantonese preferred)
• Attention to detail and the ability to work accurately and efficiently.
• Proficiency in utilizing online tools (news feeds, blogs, social media)
• Flexibility to adapt to changing priorities and deadlines
• Team-oriented individual with the ability to work independently
• Comfortable with phone and face-to-face communication
• Flexible schedule with the ability to travel overseas as needed

We Hope You’ll Like Our:

• Culture that supports true collaboration whilst embracing remote working.
• Flexi-time start and end times.
• Blended (office/home) approach to work.
• Approach to personal development where we encourage individuals to grow and share what they’ve learned.
• Social events, both within the department and across the company.
• Home office IT equipment allowance, as the working model will be a blend of office and home working.
• Generous annual leave and wider circle employee benefits.
• Additional one day off to celebrate your birthday.
• Membership in Employee Resource Groups (Mintel Diversity, Mintel Wellness and Mintel Gives).
• Giving back is part of our culture with this in mind, Mintel gives employee 2 days leave per year to join local volunteering activity organised by our Mintel Gives (where applicable).
• Mental health and wellbeing support via Modern Health App.
• Beautifully designed offices to foster collaboration and fun.

Mintel is an equal opportunity employer that committed to the strength of an inclusive workplace.

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